SARAS Fair-2018 Nainital
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MB INTER COLLEGE GROUND
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SARAS FAIR-2018 NAINITAL
SARAS is an initiative by the Ministry of Rural Development, Government of India to provide a platform to the rural Producers/Artisans to market their products through Exhibitions. It was introduced during 1999-2000 when MoRD participated in India International Trade Fair (IITF), 1999 under the banner of SARAS. It was organized, for the first time, with a view to give exposure to rural artisans/entrepreneurs/ officials dealing with SGSY to a major international event in the country to develop markets for products manufactured by beneficiaries of various poverty elevation programmes of MoRD. This initiative also helps in creating awareness about our heritage amongst consumers of urban India and about taste and preferences of urban consumers amongst the rural producers which help them in improving the quality, designing and a better packaging for the product.
Since 1999, SARAS exhibitions have been a regular annual event and have been able to elicit wide participation of Self Help Groups from all over the country. The participants bring an impressive range of rural products, which include Handicrafts, Artwork, Textiles, Furniture & Furnishing items, Local food items, Items of daily use etc.
