Our Story
Anything Goes is a branded entertainment agency is a kaleidoscope of heritage, creativity, experience, knowledge, and passion.
Our history in festivals, events, clubs and activations make our brands Superstars. An understanding of youth culture, allows us to offer bespoke holistic solutions, focusing on trends in Music, Culture and Fashion, leveraging Cool and setting brands directly into the heart of the party.
Authentic, innovative and on point, we make brands shine through real living moments.
Anything Goes is responsible for the marketing, sponsorship management, creative, implementation and production of some of South Africa’s best branded events, artist tours and club nights, working alone and with strategic partners.
The list of the international artists previously toured includes Deadmau5, Avicii, Skrillex, Swedish House Mafia, Steve Aoki, Hardwell, Carl Cox, and of course South Africa’s biggest and most loved festival, Ultra South Africa, which over the past three years has hosted Hardwell, Tiesto, Skrillex, Martin Garrix, Axwell ^ Ingrosso and many more.
Anything Goes has also been responsible for creating branded properties the following leading brands within the entertainment arena including: SKYY VODKA Jameson Whiskey, Corona, Olmeca Tequila, Castle Lite, Heineken, Smirnoff, Samsung, Hauwei, Red Bull, Malboro, Dstv, 5FM and others.
Making Brands Cool since ‘03
