MICE Management

MICE Management MICE stands for Meetings, Incentives, Conferences & Exhibitions/Events. Join us on your next journey to produce your finest business event yet!

Aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting.

Of course XL Events brought the night to life  at the gala dinner - managed by Charcoal ConsultantsWhen you work with pr...
25/07/2024

Of course XL Events brought the night to life at the gala dinner - managed by Charcoal Consultants

When you work with professionals it’s πŸ”₯

Ever wondered what goes into organising an international conference with 450 delegates? It’s a whirlwind of activity the...
23/07/2024

Ever wondered what goes into organising an international conference with 450 delegates? It’s a whirlwind of activity the day before. Charcoal Consultants set up AV, plenary rooms, arranged exhibition layouts, and managed logistics. MICE Management ensured all the speakers' flights were on time, arriving in the country and getting to the hotels safely – the VIP treatment. Paragon Africa prepared to welcome our delegates at registration with big smiles!

22/07/2024
🌟 Exciting News! 🌟I'm thrilled to announce my appointment to the SAACI Western Cape committee! I'm excited to serve alon...
19/06/2024

🌟 Exciting News! 🌟

I'm thrilled to announce my appointment to the SAACI Western Cape committee! I'm excited to serve alongside industry colleagues. Congratulations to Madeleine Mitchell for joining the team too!

SAACI Official

Africa Travel Indaba 2024 - 'According to SAT, South Africa improved its global ranking as a business event destination,...
03/06/2024

Africa Travel Indaba 2024 - 'According to SAT, South Africa improved its global ranking as a business event destination, moving up five spots in the 2023 International Congress and Convention Association (ICCA) Global Ranking Report.'

β€œThe 95 bid submissions have a combined estimated economic value of just over R1.5 billion and can potentially attract 60,040 international and regional delegates to South Africa between 2024 and 2032,” said the CEO.

Good news for our Rainbow Nation 🌈

πŸ˜‰




According to the 2023 International Congress and Convention Association (ICCA) Global Ranking Report, South Africa is still the best destination to host meetings.

"It’s been a wild ride..."MICE Management had the opportunity to sit down for a one-on-one interview with Business Event...
28/05/2024

"It’s been a wild ride..."
MICE Management had the opportunity to sit down for a one-on-one interview with Business Events Africa Events Africa. From PR graduate to traveling the world with corporate clients, managing big local conferences, and then – A Vision. A Brand, and everything in between.
Read the article on page 20 πŸ‘‰πŸΌ https://loom.ly/oNR0ukw πŸ“–βœ¨

If you have had a good snoop πŸ‘ƒ through our website, you’ll notice this scripture: For God is the one who provides seed 🌱...
23/05/2024

If you have had a good snoop πŸ‘ƒ through our website, you’ll notice this scripture:

For God is the one who provides seed 🌱 for the farmer πŸ‘©β€πŸŒΎ and then bread to eat πŸ₯– . In the same way, he will provide and increase your resources and then produce a great harvest of generosity in you – 2 Corinthians 9:10.

Part of my journey to launching this business πŸš€ , was a recent meeting in George with a highly respected businesswoman and mentor (if you like), although I am not sure she would call herself that. She has always encouraged me in my career, since that April weekend 🐰 in 2012, when an entire itinerary 🚁 for 200 worldwide CEO’s needed to be changed for the following day (due to weather 🌧️) and we worked right through the night with our local suppliers and managed to pull it off through bleary eyes - as you do, in this industry πŸ‘€ .

During our meeting in George recently, she shared 2 Corinthians 9:10 and I knew in the moment that she said it, that this was the purpose for MICE Management. Not for me, but to serve, to be a vessel 🍢 that would distribute heavenly seed 🌱 , to be increased for generosity to the people beyond me. Whether its serving a committee or client, or serving an underprivileged community with funding - this scripture is on my pin board, πŸ“ next to my desk, as a reminder that when I feel discouraged, and think β€˜what the heck am I doing!?’, that this is not about me or for me. It’s bigger than me.

This has been is a huge leap of faith, so it’s an honour to share this journey with you.

Here I am.  This is me.  I am Michelle Booth, owner and founder of the new brand M.I.C.E Management in the Meetings, Inc...
08/05/2024

Here I am. This is me. I am Michelle Booth, owner and founder of the new brand M.I.C.E Management in the Meetings, Incentives, Conferencing, and Events/Exhibition space.

It all started with COVID. Yes, that swear word. I lost my mom very suddenly in 2020 and it rocked my inner-being, my husband moved overseas for a year in 2021, and I resigned from my stable, comfortable much-loved position as Cape Town Branch Manager at Turners Conferences at the end of that year. How’s that for a little shake up?

It’s been wild ride of freelancing since 2022, working on my own joint-venture projects, a near-business purchase, and then 2024 started with fresh perspective. A clear pathway, one divinely directed. A vision. A brand. And here we are. Beauty for ashes.

If you have previously found value in my services, I'd appreciate it if you could kindly share them with anyone you think might benefit, such as associations, event planners, organizing committee members, and corporate entities.

My name is Michelle Booth, 21 year β€˜veteran’ in the MICE industry.
HELLO. NICE TO MEET YOU.

πŸ”— https://micemanagement.co.za/

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Cape Town

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