29/09/2020
relations is free
As Krystal Covington points out, PR is generally free.
By doing PR, you build trust and credibility in your brand without spending too much. When other people talk about you, it influences Public relations is more effective than paid advertising
Whether PR, advertising, or marketing is better is a contentious topic.
Yet people trust earned sources more than advertising (Nielsen). Word of mouth, customer testimonials, and editorial media have a greater impact.
‘PR is almost 90% more effective than advertising‘ in influencing consumers.
In short, getting favorable mentions of your brand holds more weight than a paid ad.
Public relations
complements your marketing activities
Many businesses are competing for attention. But, unlike intrusive and irritating advertising, PR earns people’s attention. How? By providing and delivering value.
A talented communicator shares useful, educational, inspiring, or compelling content. And a smart communicator knows how to convey a brand’s higher purpose.
In your mix of activities, public relations is another way to reach your audience. It helps build awareness and create a positive image of your business.
Instead of PR competing, it can support initiatives in a way advertising and marketing can’t.
Public relations is crisis mitigation
For small businesses who depend on word-of-mouth, upset customers can ruin their business. An unhappy person who badmouths your brand can cause a dent in future profits.
