RICHIE-R CONCEPTS
Experiential Branding Specialist
Registered Name: Richie R Events and Entertainments
Registration Number: 2004/039856/23
Managing Member: Hlubelihle Radebe
[email protected]
About the company
Richie-R Concepts (RR Concepts) is a 100% Black Owned events and communications company, focusing on providing a Prolonged Experiential Branding service for our client
s. Using our ex*****on expertise, influential databases and differentiated concepts, RR Concepts has grown to be a leading activations and promotions agency within our targeted demographic in KZN. RR Concepts is an ideal partner to both Brand Owners and Advertising agencies for “idea to delivery” strategies to target the Upwardly mobile Urban Black Youth .We have a proven track record in conceptualizing, planning and executing successful activations to the Black “New Members” Class Target market. Company vision, mission & values
Vision
We strive to be the preeminent full-service strategic eventing and experiential branding agency in South Africa. RR Concepts will be nationally recognized as the most innovative, dedicated, and productive eventing and experiential branding company in SA. We will provide our clients with a level of excellence that surpasses their highest expectations. Our people and our organization will come to represent the ideal business partner for corporations eager to manage their communications with their key stakeholders. Mission
To bring passion to every project we undertake; to consistently produce high quality, high value work; to maintain the highest standards of professional conduct; and to establish lasting relationships built on integrity, accountability, compassion and trust. Values
Relationships: We are committed to developing long-term relationships with our clients and building confidence and trust such that our clients will come to us again and again for assistance in filling their leadership positions. Passion: We are extremely passionate about the industries and clients we serve and our clients' marketing and communications needs. Talent: We employ only highly talented individuals who deliver superior client service levels and industry-leading marketing and communications capabilities. Service: We provide the highest level of service on every assignment. We assemble a project team based on the skills and backgrounds required to bring success to a particular project. Our employees give our clients their complete attention and commitment. Partnership and Strategic Counsel: We promote a collaborative partnership with our clients and view ourselves as an integral extension of their business. We become a valued source of informal advice on a variety of issues. Technology: We are committed to the idea that technology is the key to taking the lead in our fast-changing economic environment and we aggressively leverage technology internally to provide streamlined processes and highly dependable solutions for our clients. Integrity: We insist on honesty and fairness as the guides against which all of our actions must be measured, and we dedicate ourselves to walking the high ground in all our actions. Diversity: We embrace a focus on ability and character as the driving forces for accomplishment in career advancement. Opportunity: We believe that the ability to see opportunity for our clients, and help them seize it, is the cornerstone of our services and is central to the solutions we provide. Continuous Improvement: We work hard at being the best, we articulate how we want to work with one another, we constantly work to perfect the model and we reinforce behaviors that lead to top performance. Services
What We Do:
Prolonged Experiential Marketing through;
Experiential Marketing Concepts, Advertising and Management – Eventing,
Integrated Channel Activations - Instore Activation,
Brand Advocacy - Targeted Premium Promoters,
Integrated Web Entertainment and Advertising &
New Media Communication - Targeted sms, e-mail Campaigns and Online Social Media. Event Management
As one of the top events companies will develop the plan and presentation for your event from the ground up, ensuring that it’s visually appealing, ergonomically pleasing and seamlessly executed. Like a movie storyboard, the entire function will be modelled, down to the finest detail. With our event management company’s expertise at your disposal, you’ll have everything you need for a wide range of event types, large and small, corporate and private. We’re an event company that has worked with many types of clients on various functions with great success. Who We Do:
The market we focus on typically;
Has academic and economic opportunities their parents never had,
Is very brand conscious,
Aspires for a better life and in majority defines this by way of social activities and material possession &
Is prepared to spend a sizeable portion of disposable income to realize the vision of a better life. We conceptualize, plan and executive Brand activation and promotion strategies that resonate with this market segment and is aligned to their social and lifestyle aspirations. Previos work
Plush Ultra Lounge Management – 2009 to 2013
RAF on the Road, Event Support – 2013
AXEcess.com, Content Management - 2013
Amstel & SABC 1, Class Act National Campaign (National) - 2010
MTV Base 5th Birthday Party - 2010
MTN Ayoba Summer Party – 2009
MOTSEPE FOUNDATION, Charity Event -2009
Vodacom Night with The Stars - 2009
John Legend Official After Party with Heineken - 2009
Renault Sandero Activations - 2009
ANC Right2Party events (Election Campaign) - 2009
Axe Mother of all Parties at the DBN ICC - 2008/9
Savanna Lemon Revolution – 2009
Metro FM Heatwave PreParty – 2009
Umsobomvu Youth Magazine online campaign – 2008
Ukhozi FM & Telkom Music Festival - 2008
Vodacom July Afterparty - 2008
Metro FM Upclose & Personal show with Simphiwe Dana -2008
Ukhozi FM Warm Elegance with LIRA live - 2008
Inter Governmental Games – 2008
Main Market activation for Axe Jet and Cheese girls Campaigns – 2007/8
Condom Week Activation - 2007
Camel Parties & Activations (Main Market) - 2007
2009 East Coast Radio Campus Tour – 2007
Ezemvelo – KZN Wildlife online campaign – 2007
Tongaat Hullet Developments: Conceptualisation of own Company website
and Bridge City - 2007
Annual Bundumix - 2006/7/8
Metro FM Awards Afterparty – 2006
Hugo Boss Energise activation
(on & off-line) - 2005
