RX Africa

13/12/2024

Wishing all our amazing clients and followers a joyful and peaceful Christmas! May your holiday season be filled with love, laughter, and unforgettable moments. See you in the New Year! Africa

13/12/2024

Introducing the Guide to Inclusive Events at RX

We're excited to share this new resource designed to inspire every RX event team in creating even more amazing, inclusive experiences for our customers, visitors, and fans! This guide helps us approach events with inclusivity in mind, ensuring all attendees feel welcome, seen, and safe.

Filled with actionable suggestions (no need to feel overwhelmed!), it’s all about making small but impactful changes that add tremendous value—often at little to no cost. Each event team can tailor it to fit their unique needs and focus on areas that matter most.

Let’s create magical experiences that everyone can enjoy!

03/12/2024

RX Africa shines a light on the event industry in Novembers Business Events Africa issue! Dive into insights on personalization and hear what Carol has to say. Don't miss out on the latest trends!

www.businesseventsafrica.comVoice of the Business Events Industry in AfricaVol 44 No 11 NOVEMBER

14/11/2024

We’re thrilled to share an insightful new RX sector story on the powerful role influencers play in the travel industry and the unique ways RX is connecting the tourism sector with digital creators. From WTM London to IBTM World and beyond, RX events are bridging the gap between brands and influencers, driving engagement and shaping travel trends for a global audience.

- The influencer market has skyrocketed from $1.7 billion in 2016 to a projected $24 billion in 2024.
- Nearly 49% of consumers make monthly purchases influenced by posts, with Gen Z and millennials leading this trend.
- Gen Z’s spending power is set to reach $12 trillion by 2030, making influencers more crucial than ever in guiding their choices.

Our events showcase how influencers drive travel purchasing, with TikTok and Instagram becoming essential for product discovery and travel inspiration. Notably, 70% of travel brands are already leveraging influencer partnerships, while platforms like WTM London have introduced events like the Travel Influencer's Lunch to connect influencers with exhibitors on a larger scale.

By Gemma Greenwood

11/11/2024

We're thrilled to announce that RX Africa's ILTM Africa will be held at the beautiful Norval Foundation in Cape Town in 2025!
From 6-8 April, this iconic space, known for its exquisite art collections and tranquil surroundings, will be the setting for an exclusive gathering of luxury travel professionals. Together, they'll discover fresh business opportunities and celebrate the unique intersection of art and travel.

Thinking of exhibiting? Don’t miss your chance to connect with premier international buyers!

For more information, go to: https://rxglobal.co.za/iltm-africa-2025-ignites-luxury-and-art-new-norval-foundation-venue

08/11/2024

From groundbreaking initiatives like the Inclusive Lens Awards honoring diverse voices in film, TV, and music, to creating accessible spaces for neurodiverse attendees and providing sign language interpreters— ' FAME Week Africa is committed to ensuring everyone has a place to thrive in the entertainment industry.

Gender-neutral bathrooms, quiet rooms, and Inclusive Industry Talks championing diversity in media are just a few of the ways this year’s edition is pushing for change. Plus, the African Women in Entertainment Breakfast is amplifying the voices of women across the industry.

As Martin Hiller, Portfolio Director, says: “We want FAME Week Africa to lead the way in promoting real change, where everyone feels represented and empowered.”

RX Africa events continue to break barriers and shape a more inclusive and creative future.

FAME Week Africa, built by RX Africa, has long been a platform for celebrating creativity and fostering connections within the entertainment industry. Central to this event is an unwavering commitment to diversity and inclusion (D&I). The 2024 edition of FAME Week Africa takes this mission even furt...

04/11/2024

AATF2025 provides the platform for challenges in the African market to be addressed and promotes solution-driven conversations on the show floor.
Diarise this event to connect with the right people.
Learn more: www.africaautomationtechnologyfair.com

01/11/2024

From 5,000+ meetings to ground-breaking sessions and incredible networking opportunities, FAME Week Africa 2024 was an unforgettable celebration of African creativity across film, music, fashion, TV, and more!

Over 85 sessions featuring 200+ speakers

Vibrant exhibitions and dynamic industry showcases

Highlights from MIP Africa, Muziki Africa, African Fashion Forum, and more

Feedback from top industry professionals and global brands

Stay inspired and get ready for an even bigger FAME Week Africa 2025! 🎉

📅 1-6 September 2025 | Cape Town

Read the full report here:
https://www.fameweekafrica.com/content/dam/sitebuilder/rxsa/fame/2024/fame-week-africa-portfolio/documents/downloadable-pdf%27s/FWA_PS_24.pdf.coredownload.296822190.pdf

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29/10/2024

Smart grids and automated energy management systems are optimising electricity distribution and integrating renewable energy sources, improving energy reliability and sustainability.
Become an exhibitor today and expand your business reach in Africa.
Express your interest here> https://bit.ly/AATF_ExpressionOfInterest

23/10/2024

As the driving force behind WTM Africa, RX Africa invites you to join as a partner or sponsor, at WTM Africa 2025, and position your brand in front of key tourism professionals and decision-makers from around the world. With a range of partnership and sponsorship options, you’ll gain unique exposure and the opportunity to drive impactful cross-border collaborations.
Don’t miss out on this chance to elevate your brand at one of Africa’s premier travel and tourism events, taking place from 9 - 11 April at the CTICC, Cape Town.
Link: https://www.wtm.com/africa/en-gb/exhibit/sponsorship-opportunities.html

14/10/2024

We're on the lookout for a dynamic sales professional with extensive experience in sponsorships! If you have strong relationships in Africa and beyond, a knack for building new connections, and thrive in a fast-paced environment, we want to hear from you!

Help us align and deliver on our targets while making a global impact. Ready to take the next step? Apply now!

Email your CV to: [email protected]

09/10/2024

Position your brand as a leader in innovation by showcasing your latest technology solutions at AATF2025.
As a sponsor, you'll have the opportunity to demonstrate your industry-leading products and services to a captivated audience seeking the latest advancements in automation technology.
Contact our Sales Manager, Daleen ([email protected])

07/10/2024

Are you passionate about amplifying the stories that shape industries?

Join WTM Africa as a media partner, where you’ll gain exclusive access to connect with industry leaders, attend key press conferences, and be part of our media award celebrations. Be at the forefront of innovation and collaboration!

Contact Jasmyn Myburgh at [email protected] for more information.

04/10/2024

Capture the essence of FAME Week Africa. It was an exciting show with incredible networking, signing of business and the launch of the African Fasion Forum. If you're in the creative industry, this is a show not to be missed!

02/10/2024

Robotics and automated assembly lines are boosting productivity and efficiency, enabling African manufacturers to compete globally.
Become an exhibitor today and expand your business reach in Africa.
Express your interest here> https://bit.ly/AATF_ExpressionOfInterest

30/09/2024

South Africa's recent home fixtures of the Rugby Championship have showcased the country's travel and tourism potential. With aspirations to host more major events, such as Formula 1 and potential UFC title fights, the country stands to gain significantly.

Hosting these flagship events not only attracts visitors but also enhances South Africa's global brand, as highlighted by Carol Weaving, MD of RX Africa.

Overall, high-profile events present opportunities for job creation, cultural exchange, and long-term growth for the tourism sector.
Read more in this months write up here.

JOHANNESBURG, 08 August 2024 – From Steve Harvey headlining FAME Week Africa to Anthony Daniels gracing Comic Con Africa, RX Africa is sending a clear message: the continent's events are about to get bigger and more impactful. Forget tired trade show formulas - RX Africa is bringing the world to A...

28/09/2024

RX Africa's Comic Con Africa is in full swing and if you're not in on the buzz you're missing out!
Take a look at some of these amazing costumes and all the excitement being had.

27/09/2024

Meet Bear, one of the stars on the Pitch Platform at FAME Week Africa for a TV Show called "Who Keeps The Dog".
How photogenic is he!?