23/07/2020
- Get Involved!
The campaign will see the South African technical production and live events industry standing together to make their voices heard on 5th August.
The industry, comprising of freelancers, venues, theatres, companies and businesses have been unable to work since the blanket ban on all events, due to the Coronavirus, implemented in South Africa on 15 March 2020.
Similar initiatives have successfully taken place across the world where buildings, monuments, landmarks, structures and empty theatres have been illuminated in “Emergency Red” to highlight the enormous challenges facing live events, music and performing arts sectors. In the UK, saw over 670 buildings lit, while in Germany, the had an incredible 9 000 sites lit to mention a few.
South Africans in the industry are called to join us as we light buildings in red to raise awareness of our plight. Individuals, companies and anyone concerned about the future of live events can participate by lighting a building, an empty stage, a garden or any object in red, than taking a photo and sharing it on their social media platforms while including the campaign hashtag, . The general public are encouraged to play a role by taking photos of red buildings and sharing them on social media.
The South African events industry is dying, and we are being ignored. Our aim is for government and financial institutions to extend financial relief to those who earn a living in the technical production and live events industry until we are permitted to resume work. In addition we would like government to engage with elected leaders within SACIA and the SA Events Council, and provide a platform for our voices to be heard. Lastly, demand that the government recognize and support the Non-Profit Organisations that are trying to sustain destitute members of the technical production and live events industry.
The Events industry is aboard a sinking ship, and we are headed for the rocks. Help us light the warning beacon and to remind government and private industry just how much is at stake.
Visit https://www.lightsared.org.za/ to find out how you can participate
Let your voice be heard and join the movement. Please see the guidelines for their upcoming event, to be hosted on 5 Aug 2020 from 6pm to 8pm.
1. This is a non-violent campaign. Let’s stand in solidarity and be noticed for all the right reasons.
2. If you are part of the Live Events Industry, including freelancers, venues, theatres, artists and performers, companies and businesses, and have been affected by the blanket ban on all events, we would love you to participate.
3. Please also participate in our survey conducted by Sun Circle Publishers which will enable us to have information to present to government.
4. Download the Media Pack from our website. You will find the Press Release, logo, social media posts and graphics to share on your social media platforms. Share as far and wide as possible including your media contacts.
5. Use media pack content to get creative and build up to the campaign prior to 5 August. Be sure to include . You are welcome to make videos, posts or messages to bring attention to our cause. Let’s leave a positive footprint for the world to see.
6. Social media links for include: Facebook, Events, Instagram and Twitter.
7. Visit www.lightsared.org.za to add your details on the Get Involved Page. You may want to work alone or join an existing company.
8. On 5 August, ensure your crew follow the social distancing guidelines, wear masks, apply sanitizer and adhere to the safety guidelines.
9. Have a Plan B should there be load shedding in your area.
10. Lights go on from 6pm to 8pm on 5 August. PLEASE take photos, flood social media and include .
11. Our aim is to have a LIVE stream on the evening. Any home live streams are also welcomed.
12. Please remember that it does not matter if you light a famous monument, an empty theatre stage, encourage a television studio to have a live broadcast using red mood lighting, or light a wall in your home with a red light, candle or a mobile phone. Every photo and hashtag will help make a difference - thank you for being part of this movement!
13. Feel welcome to add other trending hashtags to boost your posts such as . Let’s stand in solidarity and .
14. Should you need more info, please e-mail [email protected]
https://www.facebook.com/100520391748835/posts/104848197982721/
