Successful Events (Pty) Ltd

Over the past two decades, Successful Events founder Sue de Waal and her teams have conceptualised, planned and executed impactful events, conferences, road shows, launches, seminars and exhibitions for hundreds of local and international clients. Since the company’s inception in 1995, creativity, excellence and outstanding service have been the guiding values. Events management has long been a la

bour of love for Sue, who says that once a brief has been received and an event envisioned, a remarkable journey begins.

“I still experience a thrill at every sound-check once the music starts to play and I know that a magical event is about to unfold,” she says. Drawing on the skills of in-house events professionals and a network of trusted suppliers, Successful Events delivers end-to-end solutions. These cover the creative design, logistics management, sponsorship and marketing activities (including the design of all print and electronic media), along with the financial management of any event. For Sue, maintaining a balance between “getting caught in the detail and keeping the big picture in mind” is an art. Each element of an event must be orchestrated to communicate the same message and achieve the desired effect. “Everything tells a story – from the first welcome cocktail to the post-conference activities,” says Sue. Whether the requirement is for a weeklong conference for 1,000 delegates or an intimate launch involving 100 guests, Successful Events aims to deliver above and beyond expectations.