Alchemy Group

Alchemy Group Alchemy Group was created from a strong desire to build meaningful connections between people, organisations and brands.
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The experiential agency that builds meaningful connections
Live Events | Brand Activations | Incentive Travel | Exhibitions | Destination Management | Virtual Events Through brand activations, live events, virtual events, incentive travel, destination management and exhibitions, we design and produce strategic brand experiences.

Ten years of ARC, one great night! In February, we crafted a memorable event in Abidjan, Côte d’Ivoire for African Risk ...
02/08/2024

Ten years of ARC, one great night! In February, we crafted a memorable event in Abidjan, Côte d’Ivoire for African Risk Capacity as they celebrated a decade of significant achievements 🎊🌍

Thinking About Going Virtual? 🖥️Virtual events offer unique advantages for corporates looking to reach a wide audience, ...
31/07/2024

Thinking About Going Virtual? 🖥️
Virtual events offer unique advantages for corporates looking to reach a wide audience, but are they right for your needs? Swipe to learn more ➡️

We create special moments of interaction throughout an experience which keep our guests engaged and entertained. Whether...
19/07/2024

We create special moments of interaction throughout an experience which keep our guests engaged and entertained. Whether symbolically placing tiles on a mosaic wall or solving a puzzle, guests are captivated and connected. 💬

We like to stay energised and inspired, and this month’s team meeting was all about optical illusions and mind puzzles a...
16/07/2024

We like to stay energised and inspired, and this month’s team meeting was all about optical illusions and mind puzzles at the Museum of Illusions. What a mind-bending experience! 🌀

09/07/2024
Throughout 2024, we have been adding our alchemy to various Gary Rom training sessions, led by the incredible Angela Smi...
09/07/2024

Throughout 2024, we have been adding our alchemy to various Gary Rom training sessions, led by the incredible Angela Smith. This particular session focused on the STMNT product range. ✂️💈

The incredible master craftsmanship that ancient Turkish culture is renowned for was the inspiration behind this year’s ...
03/07/2024

The incredible master craftsmanship that ancient Turkish culture is renowned for was the inspiration behind this year’s flagship Schwarzkopf event.

Masters in hair styling, care and colouration were saluted and celebrated at this vibrant event which saw a small slice of the Turkish Grand Bazaar come alive where guests could shop for their own gifts. An authentic Turkish feast complete with fire-wielding belly dancers rounded off the experience perfectly.

A touch of Paris in Parys🇫🇷 Earlier this year, we channelled the spirit of the Olympic Games for the Danone Connect Conf...
26/06/2024

A touch of Paris in Parys🇫🇷
Earlier this year, we channelled the spirit of the Olympic Games for the Danone Connect Conference 2024 (“Be the GOAT” edition). The guests enjoyed four olympic-inspired challenges and then were treated to a charming “Paris by night” themed awards dinner.

Last week, we took over the Venue at the Houghton Hotel for the 2024 Nutricia Congress 🥼🪻 Professionals from the medical...
20/06/2024

Last week, we took over the Venue at the Houghton Hotel for the 2024 Nutricia Congress 🥼🪻 Professionals from the medical industry were invited to explore the latest innovations and trends in nutrition and recovery.

Elegance. Innovation. Vorsprung.In March we produced a glamorous evening for Audi’s Annual Vorsprung Awards, celebrating...
18/06/2024

Elegance. Innovation. Vorsprung.

In March we produced a glamorous evening for Audi’s Annual Vorsprung Awards, celebrating the achievements of the Audi dealer network and cultivating connections for the South African Audi community.

Last month, we had the pleasure of hosting another fantastic experience to celebrate BrightRock Elite 10. This extraordi...
12/06/2024

Last month, we had the pleasure of hosting another fantastic experience to celebrate BrightRock Elite 10. This extraordinary trip featured a Big 5 safari, an outdoor cocktail-making event, a lavish maximalist safari dinner, and so much more! 🦓

.za training with the legendary Reto
09/11/2023

.za training with the legendary Reto

Now we can help keep our oceans clean and look fabulous at the same time! Authentic Beauty Concept  has launched the fir...
04/09/2023

Now we can help keep our oceans clean and look fabulous at the same time! Authentic Beauty Concept has launched the first and only shampoo refill bar in SA and our “pink paradise” themed display was the perfect backdrop for this important launch.

This is how we do team meetings…..we love to explore cool new spaces together, let our hair down and fill our inspiratio...
01/09/2023

This is how we do team meetings…..we love to explore cool new spaces together, let our hair down and fill our inspiration tanks

This is what pastel candy shop dreams are made of… proudly designed and produced by Alchemy Group at the recent Clicks B...
22/08/2023

This is what pastel candy shop dreams are made of… proudly designed and produced by Alchemy Group at the recent Clicks Beauty Playground.

06/07/2023

We relish the chance to find new and exciting ways to bring brands to life. Our activations are so much more than just a pop-up stand with some samples, we set out to make a real impact and heighten awareness and excitement.

03/07/2023

It can be challenging to stand out in a sea of exhibitors at trade fairs and expos… but we shine a bright light on your brand and attract quality leads by crafting experiences, rather than just building sets and displays.

Today’s intimate conference for an executive leadership team at African Hills Lodge & Spa was all about rustic simplicit...
08/06/2023

Today’s intimate conference for an executive leadership team at African Hills Lodge & Spa was all about rustic simplicity. Personalised leather journals and gorgeous Mink Protea stems added the perfect touch.

05/06/2023

We build meaningful connections across a wide and diverse client base - from leading beauty brands all the way to financial services organisations.

We are proud to announce that the Payments Association of South Africa has confirmed Alchemy Group as their partner of choice to design and produce their international payments conference for 2023 - PIPC.

Registrations are open at www.pipc.co.za

02/06/2023

At Alchemy Group, driven by the desire to build meaningful connections, we design and produce strategic brand experiences.

Some things are worth looking back on. Here’s a quick glance at the ghd® Duet Masterclasses that took place in KZN, JHB ...
15/05/2023

Some things are worth looking back on.

Here’s a quick glance at the ghd® Duet Masterclasses that took place in KZN, JHB and Cape Town for the launch of the ghd® Duet Style - the first 2-in-1 hot air styler that transforms hair from wet to styled with no damage*.

Pure beauty.We just had to show off some of the gorgeous floral arrangements crafted by and for our Elite 10 guests.
05/05/2023

Pure beauty.

We just had to show off some of the gorgeous floral arrangements crafted by and for our Elite 10 guests.

03/05/2023

Level up your incentive game!

Our incentive trips are not your average pat on the back. We dig deep to uncover those hidden gem destinations, creating moving experiences as we raise a glass to your top achievers. No stuffy hotel conference rooms here! Just meaningful memories and a seriously enviable Instagram page!

We, at Alchemy Group, really relish the opportunity to work our magic abroad, and the 2023 AFWA Congress saw us heading ...
06/04/2023

We, at Alchemy Group, really relish the opportunity to work our magic abroad, and the 2023 AFWA Congress saw us heading across the continent to the shores of Abidjan, Côte d’Ivoire.

We brought the Xylem brand to life with the design and construction of a completely custom built stand featuring large format prints, custom 3D backlit branding, and products displays; all resulting in great opportunities for engagement and lead generation.

03/04/2023

At Alchemy Group, we are driven by the desire to build meaningful connections because we know people want more. More connections, more moments worth remembering, more purpose.

We're known for the experiences we create and Danone Connect was no different.We turned the traditional conference forma...
30/03/2023

We're known for the experiences we create and Danone Connect was no different.

We turned the traditional conference format on its head by starting the day with a cinema style keynote. The guests then embarked on a “journey” around the Melrose Arch precinct for the afternoon to deliver the strategy and key messaging in a more engaging and immersive way.

It was a day filled with engaging activities, inspirational words and new connections - it was smiles all round for the Danoners! Danone South Africa

✨A golden team deserves nothing less than an out of this world, jaw dropping (dare we say, 24 karat) GOLD event! ✨Here's...
28/03/2023

✨A golden team deserves nothing less than an out of this world, jaw dropping (dare we say, 24 karat) GOLD event! ✨

Here's a sneak peak into the 2023 ProTeam Gold Edition.

Franco’s hairstylists flexed their creative muscles and showcased new styles and trends last week at the Partners in Cra...
21/02/2023

Franco’s hairstylists flexed their creative muscles and showcased new styles and trends last week at the Partners in Craft event.

Incorporating corporate social responsibility initiatives in your plans is an exceptional way to elevate your travel exp...
13/02/2023

Incorporating corporate social responsibility initiatives in your plans is an exceptional way to elevate your travel experience in South Africa. Embrace the power of "voluntourism" to expand your worldview and enhance your empathy. Read more on our latest blog post with the link in our bio.

South Africa offers a world of opportunity for tailor made travel experiences. From the bustling city to peaceful game r...
06/02/2023

South Africa offers a world of opportunity for tailor made travel experiences. From the bustling city to peaceful game reserves and everything in between, the opportunities for meaningful itineraries full of stories along the way are abundant. Read more in our latest blog post.

There’s more…
check out our blog post with the link in our bio.

Address

Suite 9, First Floor, 3 Gwen Lane
Johannesburg
2196

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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