Exp Agency

Exp Agency Africa's largest and leading Experiential Agency Network, bringing Brands to life through Live+ experiential campaigns across 19 Countries in Africa.

Operating since 1982, we have built a network of 19 offices in 16 countries, allowing Exp to activate Brands and provide an end-to-end service to clients with an African footprint. Countries you will find wholly owned Exp offices: South Africa (5 Agencies); Zambia; Tanzania; Kenya; Uganda; Nigeria (2 Agencies); Ghana. Countries where Exp has affiliations: Angola; Zimbabwe; Mozambique; DRC; Congo-B

razaville and Cameroon, Senegal and Guinea Bissau. As experts of the experiential marketing requirement, we believe in the Brand Experience to Bring communication to Life and Empower Brands. Through the use of our proprietary Sixth Sense strategic tool, Exp evaluates the Brand opportunity against the Consumer reality, developing a strategy that delivers value to both the consumer and the brand. Once the strategy is in place, our creative team takes over to conceptualise the idea and develop the Live+ experiential campaign - a multidimensional cross media approach to amplify reach, convert customers and drive sales.

EXP Nigeria successfully leveraged MTN’s sponsorship of 5Star Premier League - a growing grassroots football initiative ...
21/08/2024

EXP Nigeria successfully leveraged MTN’s sponsorship of 5Star Premier League - a growing grassroots football initiative in Nigeria - by ensuring MTN’s brand visibility was top of mind to all in attendance, whilst also supporting MTN Nigeria’s sales team with sales & distribution at the event.




EXP Nigeria played a vital role in the pre-launch of Lagos-SHIP (Smart Health Information Platform), an initiative by th...
20/08/2024

EXP Nigeria played a vital role in the pre-launch of Lagos-SHIP (Smart Health Information Platform), an initiative by the Lagos State Government and Interswitch.

As the creative force behind the event and by focusing on the digitization of healthcare systems, EXP Nigeria curated an impactful experience that effectively engaged key stakeholders in the healthcare sector, set the stage for the official unveiling of the Lagos-SHIP logo, marking a significant milestone in the transformation of healthcare management and administration in Lagos.



20/08/2024

Our August Newsletter gives a snapshot of the Brand Experience campaigns our Exp Agencies have been doing over the last few months. This includes:
1. Balimi Extra Under The Crown Promotion (Tanzania)
2. DStv / GOtv Pearl Magic Campaign
3. Safaricom Channels 2024 Event
4. VIVO Energy's 'Power Up Your Purchase with ENGEN'
5. Nigerian Bottling Company's Council of Chiefs Partner Event
6. Camel Treasure Hunt - An on-pack scratch & win promotion

Read it now at https://www.expagency.biz/newsletter

Lusaka  – On August 17th, East Park Mall transformed into a hub of energy and excitement as EXP Zambia hosted the Zambia...
18/08/2024

Lusaka – On August 17th, East Park Mall transformed into a hub of energy and excitement as EXP Zambia hosted the Zambia Sugar - Sangalala Aerobics Mania, in partnership with Defined Style Fitness.

Many fitness enthusiasts gathered to sweat it out and stir up happiness with a high-energy workout session. The atmosphere was electric as participants danced, jumped, and laughed their way through the workout.

To refuel after the invigorating session, attendees were treated to a delicious spread of breakfast snacks and coffee with a touch of Whitespoon Sugar. It was the perfect way to recharge and kickstart the day.

Congratulations to Exp Nigeria on their 26th anniversary
20/07/2024

Congratulations to Exp Nigeria on their 26th anniversary

Also executing at the Zambia International Trade Fair is Coca-Cola where Exp Zambia has crafted an impactful exhibition ...
28/06/2024

Also executing at the Zambia International Trade Fair is Coca-Cola where Exp Zambia has crafted an impactful exhibition setup with branding, where we are conducting enticing product sampling, whilst driving sales, and bolstering brand recognition for Sprite and Coke

Exp Zambia puts Dangote Industries Limited centre stage at the Zambia International Trade Fair in Ndola.We have interact...
28/06/2024

Exp Zambia puts Dangote Industries Limited centre stage at the Zambia International Trade Fair in Ndola.
We have interactive displays, engaging promotions, and a meeting space at their exhibit, all designed to captivate trade visitors, industry mavens, and esteemed government reps, paving the way for heightened awareness and expanded opportunities.

At the experiential conference organised by Exp Kenya for HAYAT’s Molfix products, guests were treated to an immersive s...
28/06/2024

At the experiential conference organised by Exp Kenya for HAYAT’s Molfix products, guests were treated to an immersive showcase of the product range, that featured 3 engaging zones: (1) Bingo Engagement Zone - Featuring Fabcare products, showcasing the softness and effectiveness of the fabric softener; (2) Molfix and Molped Zone - Highlighting baby diapers and feminine hygiene products with detailed demos of their features; and (3) Evony Engagement Zone - Showcasing adult diapers for guests to explore comfort and utility.
From ideation to ex*****on, Exp managed the event meticulously, ensuring guests - distributors, wholesalers, and the sales team - were captivated.
Exclusive QR code invites, interactive demos, model showcases, and even a lively acrobatic show by Sarakasi dancers defined the day.

Get The Experience Blog: Which Generation Corporate Sponsor Are You?
27/06/2024

Get The Experience Blog: Which Generation Corporate Sponsor Are You?

Which Generation Corporate Sponsor Are You?

16/06/2024
Exp Nigeria managed the Interswitch Career Fair 3.0, offering a fully branded and engaging event environment that reflec...
14/06/2024

Exp Nigeria managed the Interswitch Career Fair 3.0, offering a fully branded and engaging event environment that reflected Interswitch’s innovative spirit.

Marketing

Exp Kenya is leveraging Nescafé sponsorship of the inaugural Nairobi Street Coffee Festival by promoting their Nescafe C...
14/06/2024

Exp Kenya is leveraging Nescafé sponsorship of the inaugural Nairobi Street Coffee Festival by promoting their Nescafe Creamy 3-in-1 coffee, through sampling that allows attendees to experience the product’s creamy and rich flavor, thanks to it being a combination of Nescafé, creamer and sugar.

🌟 Celebrating 20+ years of dedication and hard work! 🌟 Meet Mark ‘Marcus’ Baleke, our Operations Manager at EXP Uganda. ...
12/06/2024

🌟 Celebrating 20+ years of dedication and hard work! 🌟

Meet Mark ‘Marcus’ Baleke, our Operations Manager at EXP Uganda.

From starting as a Sound Technician/DJ to leading our activation teams, his journey at EXP Uganda has been nothing short of inspiring.

Mark’s creative solutions, unwavering commitment, and remarkable project management skills have truly set him apart – testament to being voted Employee of the Year by his fellow colleagues in 2023!

As the go-to person for all, Mark’s impact is immeasurable and we congratulate you Marcus on this incredible milestone.

Thank you for being an invaluable part of the EXP family and we look forward to many more years together! 🎉👏

🎉🌟 Celebrating 20+ Years of Dedication and Excellence! 🌟🎉Today, we are thrilled to shine the spotlight on a truly except...
11/06/2024

🎉🌟 Celebrating 20+ Years of Dedication and Excellence! 🌟🎉

Today, we are thrilled to shine the spotlight on a truly exceptional individual who has been a cornerstone of our success and growth - Harriet Mukasa, fondly known as “Yellow Banana”.

Harriet’s journey with EXP began back in 2002 when she joined our team in the Finance Department as an Accounts Assistant. Over the years, she has demonstrated unparalleled dedication and skill, progressing to the role of Accountant, or as we affectionately refer to her, the “Sage guru”. Harriet also takes on the important responsibility of assisting in Human Resource administration, managing both roles with meticulous attention and diligence.

What sets Harriet apart is not just her professional capabilities, but her infectious positivity, unwavering optimism, and compassionate nature. She greets each day with a big smile, a positive outlook, and a listening ear for all. Her longevity and commitment to excellence serve as a shining example to us all, inspiring each of us to strive for greatness.

Harriet, your unwavering dedication, attention to detail, and exceptional work ethic are truly commendable. Your ability to juggle multiple responsibilities with grace and precision is a testament to your talent and character. We are honoured to have you as part of the EXP family and are grateful for the trust you have placed in our company.

As we celebrate this remarkable milestone of 20+ years of dedicated service, we want to express our deepest gratitude and appreciation for all that you do. Your commitment, hard work, and collaborative spirit have been invaluable to our team and our success.

Congratulations, Harriet, on this incredible achievement! Here’s to many more years of collaboration, growth, and shared success. You are a true embodiment of commitment, excellence, and the power of teamwork. 🌟🍌

🌟✨ **Celebrating Rhona Nanyunja for her long service Excellence and Dedication! 🎉🎊**Today, we take a moment to shine a s...
10/06/2024

🌟✨ **Celebrating Rhona Nanyunja for her long service Excellence and Dedication! 🎉🎊**

Today, we take a moment to shine a spotlight on a remarkable individual who embodies the true essence of dedication, hard work, and unwavering commitment - Rhona Nanyunja, affectionately known as “Aunty UK”.

Rhona’s journey with EXP began in 2002 when she joined us as a Brand Ambassador. Over the years, she has not only grown within the organization but has also played an instrumental role in our growth and success. Her journey from a Team Leader to a Client Service role and now as a Business Unit Manager is a testament to her exceptional performance, resilience, and leadership qualities.

Rhona’s professionalism in handling clients, fostering team cohesion, and her relentless dedication to exceeding company expectations are truly commendable. She is a beacon of inspiration for all of us at EXP Uganda, showcasing what it means to go above and beyond in everything you do.

As we celebrate this incredible milestone of 20+ years of dedicated service, we want to express our deepest gratitude to Rhona for her unwavering commitment, hard work, and loyalty. Your contributions have been invaluable to our growth and success, and we are truly grateful for everything you do.

Rhona, you are not just a colleague but a mentor and a role model for the younger generation of staff at EXP. Your passion, work ethic, and positive attitude are truly inspiring, and we are fortunate to have you as part of our team.

Thank you, Mama Africa, for your years of service, dedication, and for being an integral part of the EXP family.

Here’s to many more years of success, growth, and making a difference together!

🌟 Celebrating Silus Bugembe for his 20+ Years at EXP Uganda 🌟Silus joined the business in 2002, starting his journey wit...
06/06/2024

🌟 Celebrating Silus Bugembe for his 20+ Years at EXP Uganda 🌟

Silus joined the business in 2002, starting his journey with Consumer Marketing Communications before it became EXP Uganda.

From his beginnings as a gardener to his current role in store management and administration, Silus’s journey is a testament to his hard work and dedication.

We don’t just see Silus as a colleague; we see him as a father figure, a role model, and a cherished member of our family. That’s why we affectionately call him “Mzee.”

Silus’s unwavering loyalty, flexibility, and constant availability go above and beyond our expectations. Whenever you need anything or want the latest update on the ins and outs of what happens at the office, Silus is the go-to person. His punctuality, willingness to sacrifice his time, and dedication to working weekends and public holidays exemplify his commitment to our team.

We are forever grateful for his efforts and honoured to have witnessed his growth and blossoming throughout the years.

Thank you, Silus, for your incredible dedication and service. Here’s to many more years of success together! 🎉👏

🌟Celebrating 20-Years of Dedication: Grace’s Remarkable journey with Exp Kenya 🌟For the past 2 decades, Grace has been a...
05/06/2024

🌟Celebrating 20-Years of Dedication: Grace’s Remarkable journey with Exp Kenya 🌟

For the past 2 decades, Grace has been a key component of Exp Kenya’s success story. Starting as a receptionist, then to an office administrator and going back to school to gain knowledge and training in Human Resources.

Grace is a nurturer at heart and goes out of her way to make sure we’re all heard and cared for.

Her approach to HR is fair, objective, and always operates within the agency’s policy and country regulations. She is also very entrepreneurial in nature and has tried her hand in many a venture and is famously remember for supplying the juiciest mangoes😃.

As we commemorate her incredible years with the company, we are constantly reminded and challenged by her courage and strength

We’re looking to more fruitful years together. Congratulations Grace!!

🎉 From Rig Manager to Managing Director - Celebrating Abdul-Aziz Amankwa! 🎉Abdul-Aziz Amankwa’s journey with us is a suc...
03/06/2024

🎉 From Rig Manager to Managing Director - Celebrating Abdul-Aziz Amankwa! 🎉
Abdul-Aziz Amankwa’s journey with us is a success story to be proud of! He joined Consumer Contact Communications, part of the then Direct Marketing Communications (DMC), in 1999 as a Rig Manager. Aziz was responsible for launching and managing the original Ladies Club programme in Ghana.
After a brief hiatus, he rejoined Group Africa as an Operations Manager, just before the merger with DMC that eventually formed EXP. Transitioning to Client Service for a few years, Aziz lived up to his school nickname “The Don” by continuing to connect and assist people whenever needed.
In 2005, Aziz took on the role of Ghana Country Manager, and today, he proudly serves as EXP Ghana’s Managing Director. His journey with EXP is marked by a wealth of experience and many successful campaigns.
We are honoured to have witnessed Aziz’s growth into the trusted, dependable, and human-centred leader he is today. Thank you, Aziz, for your unwavering dedication and leadership!

As a co-sponsor of Rhino Charge 2024, an exhilarating offroad 4x4 event dedicated to raising funds for the conservation ...
02/06/2024

As a co-sponsor of Rhino Charge 2024, an exhilarating offroad 4x4 event dedicated to raising funds for the conservation of Kenya’s water towers through the Rhino Ark Kenya Charitable Trust, Safaricom is proud to leverage their unwavering commitment to conservation at this incredible event.
Bringing this to life through an engaging hospitality tent and experiential design that showcased Safaricom’s initiatives to protect and preserve the environment, Exp Kenya’s expertise in experiential marketing ensured we captured the spirit of Rhino Charge and positioned the brand as the true hero of the sponsorship, highlighting its dedication to environmental conservation in a memorable and impactful way.

🎉 Celebrating 20 Years of Dedication and Support: Mayowa Akinrinade 🎉Today, we are thrilled to honor and celebrate Mayow...
31/05/2024

🎉 Celebrating 20 Years of Dedication and Support: Mayowa Akinrinade 🎉

Today, we are thrilled to honor and celebrate Mayowa for his remarkable 20 years of dedication and unwavering service to EXP Nigeria.

Fondly known as ‘Mr. Mayowa,’ he also joined the Exp family under Group Africa, before we merged with Direct Marketing Communications, bringing with him a rich history and an invaluable understanding of our business.

Throughout most of his tenure, Mayowa has diligently led the asset verification and management exercise, among many other responsibilities, and his willingness to speak up when needed and his availability, even during late nights and weekends, highlights his commitment and dedication.

Mayowa’s resourcefulness shines through in his ability to manage and retain key business information within his scope. We deeply appreciate and celebrate him for his unwavering years of service to EXP Nigeria, and we wish him many more successes in the coming years!

🎉 Celebrating 25 Years of Dedication: Comfort Ndulewe 🎉Today, we are thrilled to honour Comfort Ndulewe for her remarkab...
30/05/2024

🎉 Celebrating 25 Years of Dedication: Comfort Ndulewe 🎉

Today, we are thrilled to honour Comfort Ndulewe for her remarkable 25 years of dedication and unwavering support to EXP Nigeria.

Comfort joined our family under Group Africa before we merged with Direct Marketing Communications and throughout these years, she has been a cornerstone of our team.

Comfort has worked closely with every Managing Director, providing essential administrative support and ensuring their well-being during their tenure.

Her dedication extends to our Board members, going the extra mile to make them feel at home whenever they are in Nigeria.

Known for her confidence, loyalty, and dedication, Comfort is never shy to confront issues head-on when required and her commitment and hard work has been an inspiration to us all.

We deeply admire and appreciate Comfort for her 25 years of exceptional service. Here’s to many more years of success and collaboration together! 👏

29/05/2024

A video summary of last weekends Coca-Cola Foodfest by Exp Zambia

🌟 Celebrating 21 Years of Excellence with Peter Nyimbae at Exp Kenya! 🌟For the past 21 years, Peter has been a key compo...
29/05/2024

🌟 Celebrating 21 Years of Excellence with Peter Nyimbae at Exp Kenya! 🌟

For the past 21 years, Peter has been a key component of Exp Kenya’s success story. Starting as a Driver, working his way to Team Leader, and now excelling as our Logistics Manager, Peter’s dedication and skill are unparalleled. 🚛✨

Peter’s significant contributions have shaped our logistical operations and growth trajectory. His deep understanding of his role’s complexities, even from the early years, has been instrumental in enhancing our efficiency and ensuring seamless operations during activations.

His leadership is 100% aligned to our culture, inspiring his team to pursue excellence and further our organization’s goals as a team.

As we commemorate his incredible 21 years with the company, we are immensely grateful for his invaluable contributions and unwavering dedication. Cheers to many more prosperous and fruitful years together, Peter!

Calling all Ghana Consumers! Join the Nido Obaatanpa Promo and Win!Exp Agency is excited to launch the Nido Obaatanpa pr...
28/05/2024

Calling all Ghana Consumers!
Join the Nido Obaatanpa Promo and Win!

Exp Agency is excited to launch the Nido Obaatanpa promo for Nestle Ghana, rewarding loyal customers with amazing weekend getaways and cash prizes!

Running from May to July 2024, this promo brings excitement and rewards through market activations across the country.

To participate, simply buy a sachet of Nestle Nido Obaatanpa, open it, and send the code to 38011 #.

Winners will be selected through four draws, so don’t miss your chance to win!

At Exp Ghana, we pride ourselves on creating engaging and rewarding experiences for consumers.

🦷✨ Empowering Future Smiles with Pepsodent! ✨🦷In partnership with Influencer Africa, EXP Ghana is proudly running the Pe...
28/05/2024

🦷✨ Empowering Future Smiles with Pepsodent! ✨🦷

In partnership with Influencer Africa, EXP Ghana is proudly running the Pepsodent Oral Schools Programme for Unilever, leveraging the influence of celebrities and influencers as we visit their alma maters to educate pupils on oral health.

Through engaging and interactive sessions, the pupils learn proper brushing steps and the importance of brushing twice a day—morning and night. This engagement campaign not only promotes better oral hygiene but also inspires young minds with positive role models.

At Exp Ghana, we excel in consumer engagement, creating impactful brand experiences that resonate with our target audiences.

📚🎒 Back to School with Unilever! 🎒📚The back-to-school season is here, and as most students use public transport to get t...
28/05/2024

📚🎒 Back to School with Unilever! 🎒📚
The back-to-school season is here, and as most students use public transport to get to upcountry schools, Exp Uganda saw this as a unique opportunity to connect Unilever with this target audience.
Targeting school going students at 11 taxi and bus parks in Kampala, our objectives were to create top-of-mind (TOM) awareness, sample students, and drive product trials.
Our Brand Experience Ambassadors engaged with students and their parents, introducing them to Unilever’s range of personal care products that included Geisha, Pepsodent, Vaseline, Omo, and Omo bleach, with each interaction concluding with a product hamper for trial use at school.
We are proud to have sampled more than 6,000 students in this experiential campaign, successfully driving awareness and engagement for Unilever and its Brands.

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No. 1 Sunset Lane, Magaliesig
Johannesburg

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Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

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Operating since 1982, we have built a network of 19 offices in 16 countries, allowing Exp to activate Brands and provide an end-to-end service to clients with an African footprint. Countries you will find wholly owned Exp offices: South Africa (3 Agencies); Zambia; Malawi; Tanzania; Kenya; Uganda; Rwanda; Nigeria (3 Agencies); Ghana; Senegal and Guinea. Countries where Exp has affiliations: Angola; Zimbabwe; Mozambique; DRC; Congo-Brazaville and Cameroon. As experts of the experiential marketing requirement, we believe in the Brand Experience to Bring communication to Life and Empower Brands. Through the use of our proprietary Sixth Sense strategic tool, Exp evaluates the Brand opportunity against the Consumer reality, developing a strategy that delivers value to both the consumer and the brand. Once the strategy is in place, our creative team takes over to conceptualise the idea and develop the Live+ experiential campaign - a multidimensional cross media approach to amplify reach, convert customers and drive sales.

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