Exp Agency

Exp Agency Africa's largest and leading Experiential Agency Network, bringing Brands to life through Live+ experiential campaigns across 19 Countries in Africa.

Operating since 1982, we have built a network of 19 offices in 16 countries, allowing Exp to activate Brands and provide an end-to-end service to clients with an African footprint. Countries you will find wholly owned Exp offices: South Africa (5 Agencies); Zambia; Tanzania; Kenya; Uganda; Nigeria (2 Agencies); Ghana. Countries where Exp has affiliations: Angola; Zimbabwe; Mozambique; DRC; Congo-B

razaville and Cameroon, Senegal and Guinea Bissau. As experts of the experiential marketing requirement, we believe in the Brand Experience to Bring communication to Life and Empower Brands. Through the use of our proprietary Sixth Sense strategic tool, Exp evaluates the Brand opportunity against the Consumer reality, developing a strategy that delivers value to both the consumer and the brand. Once the strategy is in place, our creative team takes over to conceptualise the idea and develop the Live+ experiential campaign - a multidimensional cross media approach to amplify reach, convert customers and drive sales.

16/12/2024

As Africa’s leading marketing agency, Exp turns ideas into unforgettable Brand experiences.

For Black & White Whiskey, Exp Agency, Kenya, brought the ‘Better Together’ spirit to life through trivia, games and DJ experiences that were all aligned to ‘Black & White’ and ‘Better Together’ 🎶🎲

Here’s how we make brands the hero of your experiential marketing campaign. 🖤🤍

We are thrilled to announce that EXP Agency Nigeria has been awarded Agency of the Year at the prestigious Nigerian Mark...
28/11/2024

We are thrilled to announce that EXP Agency Nigeria has been awarded Agency of the Year at the prestigious Nigerian Marketing Awards 2024 – an accolade that is a testament to our unwavering commitment to excellence and innovation in the marketing landscape.

The Nigerian Marketing Awards celebrate the pinnacle of achievement within the industry, recognising brands and organisations that have demonstrated outstanding performance and creativity.

We are proud to be among the elite, as this award underscores our dedication to delivering exceptional experiential marketing solutions that resonate with audiences across Nigeria.

At Exp Agency Nigeria, we continuously strive to elevate brand experiences through strategic engagement and impactful campaigns. Winning this award not only honours our team's hard work but also reinforces our position as a leader in the marketing field in Africa.

We extend our gratitude to our clients, partners, and dedicated team members who have made this achievement possible.

Together, we look forward to shaping the future of marketing in Africa!

A snapshot of how Exp Agency Tanzania executed the Coca-Cola FoodFest Finale event in Dar es Salaam last night, ensuring...
24/11/2024

A snapshot of how Exp Agency Tanzania executed the Coca-Cola FoodFest Finale event in Dar es Salaam last night, ensuring Coca-Cola was the recipe for magic across everything the audience experienced - from Coca-Cola with Food to Coke Studio music sets; Celebrating Tanzanian cuisine, community and creativity.

Set up of yesterday’s Coca-Cola FoodFest Finale, in Dar es Salaam, by Exp Agency Tanzania. We don’t just do events. We b...
24/11/2024

Set up of yesterday’s Coca-Cola FoodFest Finale, in Dar es Salaam, by Exp Agency Tanzania. We don’t just do events. We bring the brand to life.

13/11/2024

EXP Agency brought cocktail culture to life at Lagos Cocktail Week! Our consumer engagement consisted of an intense Bar ...
30/10/2024

EXP Agency brought cocktail culture to life at Lagos Cocktail Week!

Our consumer engagement consisted of an intense Bar Battle Challenge with Gin Mare and Schweppes, as well as exciting flash mobs, tasting notes, blind tastings and can stacking games – all amounting to immersive experiences that left a lasting impact, by Africa’s leading marketing agency.

Guests explored global trends and cocktail artistry through engaging brand booths by Schweppes, Gin Mare, and Jack Daniels, which also offered unforgettable photo ops and interactive games, crafting an extraordinary journey through the world of cocktails - experiential marketing at its best!




EXP Nigeria executed the Apapa Local Government Football Tournament, partnering with MTN & TBC, to unite diverse teams f...
22/10/2024

EXP Nigeria executed the Apapa Local Government Football Tournament, partnering with MTN & TBC, to unite diverse teams from the Nigerian Army, NPF, LASTMA, NURTW, and Artisans.

With our expertise in experiential branding and event marketing, this ex*****on featured branding assets and interactive games to create an atmosphere that promoted peace and unity through sports.

It brought together civilians, government officials, and security agencies in a historic celebration of teamwork, diversity, and community spirit.




20/10/2024

Exp Nigeria was entrusted with bringing the denim theme of Interswitch’s ‘Blue Denim Strategy and Culture Immersion Conference’ to life and we did this by stimulating the senses and ensuring maximum engagement with attendees.

Culture terms were embedded on denim and leather backgrounds, creating a visually striking and meaningful environment.

We also fabricated an actual denim photo booth and added fun and interactive elements to the event, to keep the guests fully engaged, that included VR experiences, group table games, glow party props, face art, and music that were all aligned to the overall theme.

By blending youthful playfulness with a serious business approach, Africa’s leading experiential marketing agency successfully positioned Interswitch in a way that aligns with its strategic goals, whilst importantly leaving a lasting impression on all attendees.

EXP Kenya had an incredible time taking the lead in crafting this year’s Oktobafest concept for EABL, whilst also flawle...
20/10/2024

EXP Kenya had an incredible time taking the lead in crafting this year’s Oktobafest concept for EABL, whilst also flawlessly executing one of the regional events that delivered an unforgettable 360-degree consumer experience.

Our approach seamlessly integrated five key elements to bring the brand to life: (1) Liquid - Exceptional brews that kept the spirit of Oktobafest alive; (2) Fashion - Trendy outfits that added flair and style to the event.; (3) Food - Delicious culinary delights that satisfied every palate; (4) Music - Energetic tunes that got everyone dancing; and (5) Immersive Engagement - interactive activities that kept the crowd engaged and entertained.

Exp Agency Latest Blog Post: Captivating Event MarketingIn the dynamic world of event marketing, the adage “seeing is be...
15/10/2024

Exp Agency Latest Blog Post: Captivating Event Marketing

In the dynamic world of event marketing, the adage “seeing is believing” has never been more relevant.

While themes are essential to driving events, they can sometimes fall flat, like uninspired branding.

Read More -

In the dynamic world of event marketing, the adage “seeing is believing” has never been more relevant. While themes are essential to driving events, they can sometimes fall flat, like uninspired branding.To truly captivate your audience, it’s crucial to understand the desired experience, the b...

EXP Nigeria crafted an unforgettable two-day strategy meeting📌 for AstraZeneca from concept to completion, seamlessly bl...
26/09/2024

EXP Nigeria crafted an unforgettable two-day strategy meeting📌 for AstraZeneca from concept to completion, seamlessly blending business with inspiration. 🫱🏻‍🫲🏽

From engaging panel sessions to hands-on experiences like sip & paint, we created a dynamic environment that sparked creativity✨, innovation, and strategic breakthroughs☑️, driving AstraZeneca’s vision of discovery🔍 & development.



EXP Zambia, in partnership with Digital Events, brought the vibrant energy of the Fanta Colour Fest to life at Gymkhana ...
23/09/2024

EXP Zambia, in partnership with Digital Events, brought the vibrant energy of the Fanta Colour Fest to life at Gymkhana Showgrounds, in Lusaka.

This unforgettable event was a splash of colour and joy that lived up to Fanta’s positioning of ‘bring on the fun’, as attendees enjoyed thrilling games & activities, electrifying performances - from the likes of Barefeet Theatre, Circus Zambia, JC Kalinks, Chanda Na Kay, South African sensation Boohle and many more - to the exhilarating moment of colour explosions, both at the event and in the taste of Fanta’s iconic flavours.

EXP Tanzania kicked off the 2024 Coca-Cola Food Fest, consisting of daily activations that lead to a mini festival at th...
23/09/2024

EXP Tanzania kicked off the 2024 Coca-Cola Food Fest, consisting of daily activations that lead to a mini festival at the end of each week, of the campaign.

Running for a period of 5 weeks, we engage food vendors with cooking competitions on our Branded Coca-Cola Tuk-Tuk, where the Audience then taste and judge the food, while also being sampled with Coca-Cola - the recipe for magic, as you enjoy your favourite food while sipping a refreshing Coca-Cola.

The winner from each daily activation goes through to the mini festival on Saturday, where they again compete to find a winner who will represent his/her region during the final Food Fest that will take place in November.

MTN Ensures Exciting Times at the Bole Festival!EXP Nigeria took the lead in leveraging MTN’s sponsorship of the Bole Fe...
12/09/2024

MTN Ensures Exciting Times at the Bole Festival!
EXP Nigeria took the lead in leveraging MTN’s sponsorship of the Bole Festival, enhancing brand visibility and driving sales by blending MTN’s ethos of “What are we doing today?” with fun and innovation, creating unforgettable moments that connected festival-goers to the MTN brand.




At the recently held Bole Festival, EXP Nigeria brought Jack Daniel’s to life with exquisitely crafted cocktails, henna ...
12/09/2024

At the recently held Bole Festival, EXP Nigeria brought Jack Daniel’s to life with exquisitely crafted cocktails, henna artistry, and unforgettable bonding, friendship & fun moments.

From sampling sessions🥃 to driving sales, we embraced the festival's vibrant energy, creating experiences that left lasting memories.



10/09/2024
EXP Nigeria successfully leveraged MTN’s sponsorship of 5Star Premier League - a growing grassroots football initiative ...
21/08/2024

EXP Nigeria successfully leveraged MTN’s sponsorship of 5Star Premier League - a growing grassroots football initiative in Nigeria - by ensuring MTN’s brand visibility was top of mind to all in attendance, whilst also supporting MTN Nigeria’s sales team with sales & distribution at the event.




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No. 1 Sunset Lane, Magaliesig
Johannesburg

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Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

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Operating since 1982, we have built a network of 19 offices in 16 countries, allowing Exp to activate Brands and provide an end-to-end service to clients with an African footprint. Countries you will find wholly owned Exp offices: South Africa (3 Agencies); Zambia; Malawi; Tanzania; Kenya; Uganda; Rwanda; Nigeria (3 Agencies); Ghana; Senegal and Guinea. Countries where Exp has affiliations: Angola; Zimbabwe; Mozambique; DRC; Congo-Brazaville and Cameroon. As experts of the experiential marketing requirement, we believe in the Brand Experience to Bring communication to Life and Empower Brands. Through the use of our proprietary Sixth Sense strategic tool, Exp evaluates the Brand opportunity against the Consumer reality, developing a strategy that delivers value to both the consumer and the brand. Once the strategy is in place, our creative team takes over to conceptualise the idea and develop the Live+ experiential campaign - a multidimensional cross media approach to amplify reach, convert customers and drive sales.