The Laboratory

20/09/2023

Keeping up with marketing trends is crucial when creating a marketing strategy for your brand/company.

Can you guess the answer?

To test your knowledge, pick from the options provided and share the letter of your answer in the comment section.
Good luck!

08/09/2023

A big to Kimon! One of our best videographers, who is hard at work and good at everything he does! We appreciate you Kimon! Continue being YOU!

16/08/2023

Today's is Niche!
A niche is a specialized segment of the market for a specific product or service.

What's your business niche?
Stick around for a more detailed explanation.

15/08/2023

Embracing the Digital Age: Where every click, swipe, and connection weaves the fabric of modern life.

14/08/2023

Remember if you focus on the Big things first you will probably forget about the Small things!

11/08/2023

Can Kylie answer the next riddle correctly 🤔?

09/08/2023

Celebrating Women in Creativity! On National Women's Day, we applaud the remarkable women shaping art, design, and literature.

Your creative contributions inspire us all. Here's to breaking barriers and empowering future generations!

07/08/2023

To be CREATIVE is to challenge the NORM.

To be INNOVATIVE is to say, "What we have is NOT GOOD ENOUGH."

To push BOUNDARIES is to run the risk of being called CRAZY.

The fact is without a bit of CRAZY, the world is just BORING!

02/08/2023

Feeling stuck with creating social media content for your brand? No worries, we've got your back!

Try incorporating infographics occasionally to refresh your creative approach and keep your audience engaged. Expand your creative horizons and don't miss out on this valuable advice.

Your brand will thank you later!

And, don't say we did not plug you! 🔌🤝

01/08/2023

In today's digital landscape, a strong social media presence is non-negotiable for any business. We understand the power of creating engaging and impactful content that connects with your audience on a deeper level. These ideas are designed to grow your online presence and drive your business to success.

31/07/2023

Positioning your brand for success can be a daunting task, but fear not! Whether you're a startup or an established business, knowing where to begin is essential.

Check out this step-by-step guide to kickstart your brand positioning journey and discover your true potential!

24/07/2023

Building a social media presence begins with strategically curating a profile that aligns perfectly with your brand's identity and core values. Here's how you can go about it on IG!

07/06/2023

Felix and Kimon give us the lowdown on the La Marzocco Linia Mini.

Cafe quality coffee in a compact machine! Watch the full review to get all the features and details of this beauty.

08/03/2023

Influencers have become a popular marketing tool for businesses looking to expand their reach and engage with their target audience. However, with the rise of alternative marketing methods, many business owners are asking: Are influencers still relevant in marketing?

March 8, 2023 Are Influencers Still Relevant? In today’s digital age, social media has become a primary platform for businesses to promote their brands and connect with their audiences. As a result, influencers have become a popular marketing tool for businesses looking to expand their reach and e...

22/02/2023

The concept of company culture often gets thrown around board meetings and conversations of increasing efficiency and unity in a company, but how does one actually create a company culture in the first place? Read our new blog for 5 tips to create a positive company culture...



https://laboratorylive.com/positive-company-culture/

15/02/2023

In this episode, Kimon Candiotes and Jeremy Holden discuss the threat which AI and other technologies pose to the creative industry.



Link in bio.

15/02/2023

In this episode, Kimon Candiotes and Jeremy Holden discuss the threat which AI and other technologies pose to the creative industry.

In today's Episode Kimon Candiotes and Jeremy Holden discuss the threat which AI and other technologies pose to the creative industry. Subscribe for many mor...

09/02/2023

Imposter Syndrome? Self -Doubt?

These are things that Creatives often have to deal with. In this episode of The Laboratory Podcast, Jeremy Holden, Kimon Candiotes and Felix Brendel discuss things they wish they had known when starting out.



https://www.youtube.com/watch?v=BAn08kV9oXM

07/02/2023

Kimon Candiotes, Jeremy Holden and Felix Brendel discuss being creative when under pressure, how artists know what looks "good", the difference between art and design, and much more.



https://www.youtube.com/watch?v=-eYXcQim_AI

03/02/2023

Jonathan Robinson sits down with us inside one of his coffee roasteries in the heart of Johannesburg to tell us about his journey in founding the Bean There Coffee Company.

We talk about branding and marketing a business, how Jonathan sources incredible single origin beans and dive into the dark side of the coffee industry by discussing green washing and sustainable farming.

Jonathan Robinson sits down with us inside one of his coffee roasteries in the heart of Johannesburg to tell us about his journey in founding the Bean There ...

30/01/2023

Carmen Jordaan from Whole Earth Recycling sits down to chat to us about recycling, sustainability and how we can better serve our planet by keeping our carbon footprint as low as possible.

Carmen Jordaan from Whole Earth Recycling sits down to chat to us about recycling, sustainability and how we can better serve our planet by keeping our carbo...

02/11/2022

At the Lab, we are always creating magic - join us behind the scenes for a product shoot!

26/07/2022

Coffee is community! Felix Brendel chats to David Walstra from Seam Coffee about coffee, customer experience and coffee roasting technology. Click on the link for the full video.

https://www.youtube.com/watch?v=W4_1VBjUCyo

18/10/2021

We're hiring.

Laboratory Live is looking for a junior video editor to assist our team on our numerous video projects from social media videos to TV commercials.

We're looking for:
- Proficiency in Final Cut Pro/Premier Pro
- Experience in dealing with corporate & enterprise level clients

Bonus:
- Experience with Adobe After Effects/Photoshop

Send showreels/CVs/portfolio to:
[Email address hidden]

23/07/2021

What does it mean to have a social life? Interaction. Conversations. Spending time with people other than yourself and giving your attention to them.

So don’t expect to grow your social media without taking time out of your day to be social. When you pay attention to someone you’re chatting to, they offer you their attention in return. See where we’re going with this?

13/07/2021

We’re too often stuck in our ways to realise that while we stay put in the old way of doing things, the world will continue turning without us.

Head over to Social Snack Bar to read about how we embraced change and how we can help you to do the same.

https://socialsnackbar.co.za/2021/07/01/embrace-change/

02/07/2021

Telling your story helps you make sense of your business — why you started your venture in the first place. This can help you envision your bigger picture and understand where to go if you're stuck and how to grow and make the biggest impact possible.

It's so easy to get lost in the nitty gritty of running a business like marketing, sales and updating social media, sometimes it's helpful to take a step back.