What are the opening hours?

Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 12pm - 7pm Friday 9am - 5pm Saturday 9am - 4pm

SoHo bride

Name: SoHo bride
Address: 7 Rutland Street, Geelong, VIC, 3220, AU
Telephone: +61498184298
Price range: $$$
Rating: 4.9

A warehouse loft boutique, for the chilled out modern bride and her tribe ✌️
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A Warehouse loft boutique for the chilled out modern Bride and her Gal Pals.

“She was born to be free, let her run wild in her own way and you will never lose her.”

Appointment only.

29/07/2024

As amazing …

28/07/2024

baby

Via

24/07/2024

Love Stories .. ..

Our Zepplin skirt + Alice top. The perfect infusion of effortless + modern.

22/07/2024

d e t a i l s ..

via

19/07/2024

W E E K E N D //

This vibe and our favourite Lace veil on arriving soon to

17/07/2024

L O V E in. d e t a i l s

image via

16/07/2024

S E T ..

15/07/2024

SALA// Currently stealing our heart 🖤

The Sala gown from features a simple strapless neckline which draws attention to its flawlessly pleated construction. Fashioned from luxurious French Crepe, the folds cascade around the corseted bodice, creating a flattering goddess silhouette as they drape effortlessly over the hips. To add a touch of allure, the gown features a high split, while a delightful organza bow at the back adds a playful element of surprise and contemporary design. Meticulously crafted, the Sala gown is not only designed to enhance a bride’s natural beauty but also makes a bold statement with its unique juxtaposition of styles.

13/07/2024

S T Y L E ::

10/07/2024

after all ..

10/07/2024

d e t a i l s . m o d e r n ..

Our Lafayette gown // Relaxed modern vibes from our own collection. Our exclusive collection is customisable and offers SO MANY OPTIONS. Available in store.

07/07/2024

JESSIE // What can I possibly say to thank you, for 8 years of loyalty, commitment and lots and lots of fun…..

SoHo and all of our brides are going to miss your sweet face, kindness, patience and remarkable talent. Our very own wedding fairy 🧚‍♀️

As you embark on the journey of becoming a mother, I wish you all the happiness there is to wish. Enjoy this precious time and I’ll see you and little bump very soon. J ✖️

06/07/2024

Our new favourite …

Old Hollywood personified with the KAT gown by With all the generous volume of a traditional ballgown, Kat offers swooning glamour with a classic modern aesthetic.

Available to try on. Bookings essential.

03/07/2024

D E T A I L S. of N O W ..

We are very excited to announce our new collaboration with These exquisite, couture gowns were all individually created to make EVERY women feel confident, empowered and truly beautiful. With a focus on exceptional craftsmanship, attention to detail, and a commitment to inclusivity, we look forward to sharing these beautiful gowns with our brides.

All available to try on in the loft now. DM for more details. View our Hera Couture highlight for a list of gowns we are currently hosting here at SoHo.

30/06/2024

J U S T. D R O P P E D ..

REAGAN // simple, modest and graceful. She is the perfect dress for a bride who likes understated elegance and attention to detail.

30/06/2024

VALERIE// Made from 100% bamboo satin and lined in recycled satin, this style is sustainable and timeless. We have a range of sizes to try on in store and the turnaround is fast.

24/06/2024

TAYLOR GOWN

Oozing iconic style, celebrating modern romance with it’s whimsical design elements – soft, fluttering frills and delicate floral hand beading adds interest to layers of wispy, off white tulle. Semi-sheer moments on the front and side bodice adds allure to a beautifully traditional style.

21/06/2024

B R I D E //

Our Hindely top paired with the Reagan skirt + custom belt creates the perfectly relaxed bridal look that we love.

Available exclusively at .

Images captured by cricketsaleh_ Model ella.grace H+MU

20/06/2024

The Charlton effortless + cool + bride.

ZOE + JIMMY Gorgeous Zoe chose our Charlton gown and wore it with effortless style. This gown combines a classic shape with modern elements and these images capture its every move.

16/06/2024

V I B E ..

Can’t stop! The gorgeous botanical lace details of Evie’s Lenox Top.

Available here in store to try on and style with any of our gowns and separates.

13/06/2024

12/06/2024

Image of our Essie top & Isere skirt. Both added to our sample sale. Available online and in store x

Photography Styling & Fashion H&MU Model ✖️ #2022

07/06/2024

b r i d a l + f a s h i o n + a r t

A beautiful collaboration we were part of a little while ago, with a wonderful team of local creators. The gowns featured are all our own collection A mindful collection of our favourite silhouettes, made from recycled fabrics 🖤

Photography .weddings
Model from
Venue Video .muse.photography
Hair .bridal
Makeup
Bridal wear &
Grooms wear
Flowers

06/06/2024

M O D E R N ..

04/06/2024

m o d e r n

DAPHINE// One of our faves, we love the Daphine gown for her ability to be beautifully classic, with THE SWEETEST modern twist.

PART OF OUR SAMPLE SALE. ON NOW…

03/06/2024

Finishing touches //
Loving this shot of our recent Lani’s quiet moments before the ceremony.
Featured: the Lafayette Gown with the beautiful organza bow 🤍

Available to try in store at

02/06/2024

golden hour ..

Address

7 Rutland Street
Geelong, VIC
3220

Opening Hours

Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	12pm - 7pm
Friday	9am - 5pm
Saturday	9am - 4pm

Telephone

+61498184298

Website

http://www.sohobride.com.au/

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Videos

OUR W O R L D .. #sohobride #dobrideyourway

Editorial.. V E N U E / / @provenance_weddings P H O T O G R A P H E R / / @seasidedaisyphotography V I D E O G R A P H Y / / @downtheroad_weddings F L O R I S T & S T Y L I N G / / @theposieplace M O D E L S / / @erinlangmaid & @shannen.saliba F R O M @duo_management J E W E L L E R Y / / @soho_bride @a.b.ellie H A I R / / @dollhousehairartistry_ M A K E U P / / @makeupbytaniaferguson C H A M P A G N E T O W E R & C O C K T A I L S / / @boutiqueeventco G O W N S / / @soho_bride @andforlove @boandluca @chasingthesunbridal C O N C E P T// @geelongweddingguide for Geelong Wedding Guide Magazine

** NEW GOWN ALERT ** #modern #romance #soho #style The Taylor gown, from @boandluca HAS ARRIVED. Oozing iconic @boandluca style, celebrating modern romance with it’s whimsical design elements – soft, fluttering frills and delicate floral hand beading adds interest to layers of wispy, off white tulle. Semi-sheer moments on the front and side bodice adds allure to a beautifully traditional style. #bridalgown #sohobride #beginings #inspo #newcollection #bridalstyle #styleofherown #bridalfashion #bridal #bride #wedding #weddinggown #engaged #engagement #engagementring #weddingdress #modernbride #uniquebride #geelongbride #melbournebride #silk #beadedweddingdress #silkdress #boandluca

ONE WEEK TO GO // Our fashion girls from Canada @andforlove are sending their 2023 Collection, LUNE 1860 our way AND…. We’ll be hosting the gowns for a Trunk Show from March 2nd - 5th. Appointments are limited and these girls always book out. View Trunk Show highlight for more. Bookings through the link in our bio. #sohobride #andforlove #bridalfashion #fashion #bridalstyle #modernbride #melbournebride #geelongbride #sohobride #styleofherown #trunkshow #lune1860 #2023

SALE TIME //

ST BARTS // Coming soon…… This gown…… “destined for twilight ceremonies in coastal settings” @andforlove Just one of the gowns your going to die over at our TRUNK SHOW. We’ll be kicking off the new year with the entire 2022 collection of gowns from @andforlove They’re in store from January 4th - 10th ONLY. Appointments for this will book out (they always do). Also lovelies, the usual lead time for AFL gowns is 9 months (early October). Selected styles will be available in 6 months (early July). Express orders will be an option for an extra charge on selected styles also. If you’ve got your eye on a particular gown, I recommend enquiring to make sure it’s an option for your wedding date. Book your appointment through the link in our bio or DM me ✖️ Shot for @the_lane Fall ‘22 Bridal Week Creative Director @karissa_dalton_ Photographer @darren_mcdonald Director of photography/ editor @joeyandjase @joeywillis Music @christian_patey #trunkshow #sohobride #andforlove #bridalfashion #fashion #bridalstyle #modernbride #melbournebride #geelongbride #sohobride #styleofherown #andforlove #coolbride #modernbride #weddingdress #AFLStBarts #thelanebridalweek #ipreview via @preview.app

READY, SET, GO // Sample sale is happening in the loft from today until this Saturday 21st July 🙌🏻💸 All bridal and bridesmaid gowns have been reduced! 🙈 Appointment necessary, email [email protected] to secure your spot.

Otaduy

Otaduy GALATIC LOVE // Because anyone capable of finding light in the other will destroy every imposed boundary. 🌟✨🌟 View this breathtaking collection here at SoHo Bride from 16th - 18th February. Appointments necessary. https://www.sohobride.com.au/pages/make-an-appointment