SoHo bride

SoHo bride A warehouse loft boutique, for the chilled out modern bride and her tribe ✌️

A Warehouse loft boutique for the chilled out modern Bride and her Gal Pals.

“She was born to be free, let her run wild in her own way and you will never lose her.”

Appointment only.

Sunday.   Beautiful image via
15/02/2025

Sunday.

Beautiful image via

G E M M A ..   beauty Gemma, in her custom gown. Gemma came to us with complete trust in the process and Jessie’s expert...
31/01/2025

G E M M A ..

beauty Gemma, in her custom gown. Gemma came to us with complete trust in the process and Jessie’s expertise. She worked alongside Jessie to create her vision and combined it with some aesthetic to bring to life her dream gown. Relaxed & modern with a touch of Romance.

Congratulations to you both, the images of your special day look wonderful. I loved seeing this all come together. ###

Modern Details.. ..For our minimalist, fashion loving   not after a statement earring. The Freshwater Pearl Bolo - Baroq...
18/01/2025

Modern Details.. ..

For our minimalist, fashion loving not after a statement earring. The Freshwater Pearl Bolo - Baroque pearls accent delicate gold plated strands — finally, a necklace understated + luxe.

- View ACCESSORIES through link in bio.

OTHELLO ..The Othello gown and Dove tulle sleeve from  Our sustainable collection features mindfully sourced recycled fa...
16/01/2025

OTHELLO ..

The Othello gown and Dove tulle sleeve from Our sustainable collection features mindfully sourced recycled fabrics in modern silhouettes • Available exclusively

🤍 Dream Team:

Photography .weddings
Model from
Venue
Video .muse.photography
Hair .bridal
Makeup
Bridal wear &
Grooms wear
Flowers

details ..Via
13/01/2025

details ..

Via

SAMARA // Our Samara gown by  features lush sheer silk poet sleeves, finished with a beautiful cuff and a single pearl b...
10/01/2025

SAMARA //

Our Samara gown by features lush sheer silk poet sleeves, finished with a beautiful cuff and a single pearl button. Made with a soft crepe, the gown features an open back, a deep V neckline, and a dramatic skirt that falls into a long sweeping train.

draped ..
06/01/2025

draped ..

S O H O ..   .. In a world full of trends, I want to remain a classic, with a little touch of extra.Our Charlton gown & ...
04/01/2025

S O H O .. .. In a world full of trends, I want to remain a classic, with a little touch of extra.

Our Charlton gown & Roma corset belt // Minimal modern vibes and classic silhouettes from our own collection. DID YOU KNOW?? Our exclusive collection is customisable and offers SO MANY OPTIONS. Available in store.

walking too fast ..
03/01/2025

walking too fast ..

REN // for our lovers of   The  Ren gown is made of French corded lace. It is an off the shoulder, fit and flare gown wi...
02/01/2025

REN // for our lovers of

The Ren gown is made of French corded lace. It is an off the shoulder, fit and flare gown with seams and trim along the top and train. The sleeves are detachable, creating two looks in one. Available in a range of lining colours from ivory to almond. Also available with an illusion back.

AVAILABLE TO TRY ON

2 0 2 4 ..  Well that was fast! I know we say it every year, but seriously was that not the fastest and most chaotic yea...
31/12/2024

2 0 2 4 ..

Well that was fast! I know we say it every year, but seriously was that not the fastest and most chaotic year ever? Busy, busy, busy was the general and I don’t know about you, but I’m not doing that again!!

Amongst all the chaos, I feel so grateful that my job allows me to be creative and make. Because in the process of making everything slows down, the noise of the day stops and I know I’m exactly where I’m meant to be.

SO// Thank you to all our special brides and your wonderful families for allowing us to be in this space. We’ve loved meeting and working with each of you and look forward to a great, albeit slightly slower, 2025.

After 10 years in business, some big changes are underway for SoHo in 2025. Both by choice and some through necessity to simplify and create a world for me and my family where there’s more slow, while still being able to offer the SoHo experience. I’m looking forward to sharing this all with you in 2025. But most of all, I can’t wait to work with our wonderful brides and meet all the new #2025/ #2026 brides and co. For now, stay safe and I’ll see you all next year.

Warm wishes from Jade & the SoHo bride team ✖️✖️✖️

#2025

Romantic details ..Stunning   Sage in her Taylor gown, floaty, soft and so so romantic. It was such a pleasure to help S...
30/12/2024

Romantic details ..

Stunning Sage in her Taylor gown, floaty, soft and so so romantic.

It was such a pleasure to help Sage with her dream gown. Congratulations to you both ✖️

A L E X ..   beauty Alex, in her custom gown. Creating this design and working with Alex was such a pleasure. Alex came ...
16/12/2024

A L E X ..

beauty Alex, in her custom gown. Creating this design and working with Alex was such a pleasure. Alex came to us with her vision and we combined it with some aesthetic to bring to life her dream gown. Minimal & modern with a touch of 90’s style.

Congratulations Mr & Mrs Fay, the images of your special day at your beautiful home look wonderful. I loved seeing this all come together. ###

s h e e r ..Via
04/12/2024

s h e e r ..

Via

Forever m u s e ..
30/11/2024

Forever m u s e ..

REN // for our lovers of   The  Ren gown is made of French corded lace. It is an off the shoulder, fit and flare gown wi...
26/11/2024

REN // for our lovers of

The Ren gown is made of French corded lace. It is an off the shoulder, fit and flare gown with seams and trim along the top and train. The sleeves are detachable, creating two looks in one. Available in a range of lining colours from ivory to almond. Also available with an illusion back.

AVAILABLE TO TRY ON

the art.
24/11/2024

the art.

More than a veil…When it comes to choosing your veil; there are no rules. You may have chosen the traditional venue, but...
22/11/2024

More than a veil…

When it comes to choosing your veil; there are no rules. You may have chosen the traditional venue, but that doesn’t mean that your bridal look can’t take over tradition and turn expectations on their head.

Your bridal outfit may take on a whole new dynamic when perfectly paired with a personalised, totally unique veil.

Sure, vows are romantic. But have you ever considered having your heartfelt words of love, passion or commitment literally sewn into your veil?

Our new collection of bespoke veils from has arrived in store. Ask us at your next fitting about designing your own custom veil.

Address

7 Rutland Street
Geelong, VIC
3220

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 12pm - 7pm
Friday 9am - 5pm
Saturday 9am - 4pm

Telephone

+61498184298

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