SoHo bride

SoHo bride A warehouse loft boutique, for the chilled out modern bride and her tribe ✌️
(30)

A Warehouse loft boutique for the chilled out modern Bride and her Gal Pals.

“She was born to be free, let her run wild in her own way and you will never lose her.”

Appointment only.

As amazing …
29/07/2024

As amazing …

  babyVia
28/07/2024

baby

Via

Love Stories .. ..Our Zepplin skirt + Alice top. The perfect infusion of effortless + modern.                           ...
24/07/2024

Love Stories .. ..

Our Zepplin skirt + Alice top. The perfect infusion of effortless + modern.

d e t a i l s ..          via
22/07/2024

d e t a i l s ..

via

W E E K E N D //This vibe and our favourite Lace veil on    arriving soon to
19/07/2024

W E E K E N D //

This vibe and our favourite Lace veil on arriving soon to

L O V E in. d e t a i l s      image via
17/07/2024

L O V E in. d e t a i l s

image via

S E T ..
16/07/2024

S E T ..

SALA// Currently stealing our heart 🖤The Sala gown from  features a simple strapless neckline which draws attention to i...
15/07/2024

SALA// Currently stealing our heart 🖤

The Sala gown from features a simple strapless neckline which draws attention to its flawlessly pleated construction. Fashioned from luxurious French Crepe, the folds cascade around the corseted bodice, creating a flattering goddess silhouette as they drape effortlessly over the hips. To add a touch of allure, the gown features a high split, while a delightful organza bow at the back adds a playful element of surprise and contemporary design. Meticulously crafted, the Sala gown is not only designed to enhance a bride’s natural beauty but also makes a bold statement with its unique juxtaposition of styles.

S T Y L E ::
13/07/2024

S T Y L E ::

after all ..
10/07/2024

after all ..

d e t a i l s . m o d e r n ..Our Lafayette gown // Relaxed modern vibes from our own  collection. Our exclusive  collec...
10/07/2024

d e t a i l s . m o d e r n ..

Our Lafayette gown // Relaxed modern vibes from our own collection. Our exclusive collection is customisable and offers SO MANY OPTIONS. Available in store.

JESSIE // What can I possibly say to thank you, for 8 years of loyalty, commitment and lots and lots of fun…..SoHo and a...
07/07/2024

JESSIE // What can I possibly say to thank you, for 8 years of loyalty, commitment and lots and lots of fun…..

SoHo and all of our brides are going to miss your sweet face, kindness, patience and remarkable talent. Our very own wedding fairy 🧚‍♀️

As you embark on the journey of becoming a mother, I wish you all the happiness there is to wish. Enjoy this precious time and I’ll see you and little bump very soon. J ✖️

Our new favourite     …Old Hollywood personified with the KAT gown by  With all the generous volume of a traditional bal...
06/07/2024

Our new favourite …

Old Hollywood personified with the KAT gown by With all the generous volume of a traditional ballgown, Kat offers swooning glamour with a classic modern aesthetic.

Available to try on. Bookings essential.

D E T A I L S. of N O W ..We are very excited to announce our new collaboration with  These exquisite, couture gowns wer...
03/07/2024

D E T A I L S. of N O W ..

We are very excited to announce our new collaboration with These exquisite, couture gowns were all individually created to make EVERY women feel confident, empowered and truly beautiful. With a focus on exceptional craftsmanship, attention to detail, and a commitment to inclusivity, we look forward to sharing these beautiful gowns with our brides.

All available to try on in the loft now. DM for more details. View our Hera Couture highlight for a list of gowns we are currently hosting here at SoHo.

J U S T. D R O P P E D ..REAGAN // simple, modest and graceful. She is the perfect dress for a bride who likes understat...
30/06/2024

J U S T. D R O P P E D ..

REAGAN // simple, modest and graceful. She is the perfect dress for a bride who likes understated elegance and attention to detail.

VALERIE// Made from 100% bamboo satin and lined in recycled satin, this style is sustainable and timeless. We have a ran...
30/06/2024

VALERIE// Made from 100% bamboo satin and lined in recycled satin, this style is sustainable and timeless. We have a range of sizes to try on in store and the turnaround is fast.

TAYLOR GOWN        Oozing iconic  style, celebrating modern romance with it’s whimsical design elements – soft, flutteri...
24/06/2024

TAYLOR GOWN

Oozing iconic style, celebrating modern romance with it’s whimsical design elements – soft, fluttering frills and delicate floral hand beading adds interest to layers of wispy, off white tulle. Semi-sheer moments on the front and side bodice adds allure to a beautifully traditional style.

B R I D E //   Our Hindely top paired with the Reagan skirt + custom belt creates the perfectly relaxed bridal look that...
21/06/2024

B R I D E //

Our Hindely top paired with the Reagan skirt + custom belt creates the perfectly relaxed bridal look that we love.

Available exclusively at .

Images captured by cricketsaleh_ Model ella.grace H+MU


The Charlton   effortless + cool + bride.ZOE + JIMMY     Gorgeous Zoe chose our  Charlton gown and wore it with effortle...
20/06/2024

The Charlton effortless + cool + bride.

ZOE + JIMMY Gorgeous Zoe chose our Charlton gown and wore it with effortless style. This gown combines a classic shape with modern elements and these images capture its every move.

V I B E ..   Can’t stop! The gorgeous botanical lace details of   Evie’s Lenox Top.   Available here in store  to try on...
16/06/2024

V I B E ..

Can’t stop! The gorgeous botanical lace details of Evie’s Lenox Top.

Available here in store to try on and style with any of our gowns and separates.

13/06/2024
  Image of our  Essie top & Isere skirt. Both added to our sample sale. Available online and in store xPhotography  Styl...
12/06/2024



Image of our Essie top & Isere skirt. Both added to our sample sale. Available online and in store x

Photography Styling & Fashion H&MU Model ✖️ #2022

b r i d a l + f a s h i o n + a r tA beautiful collaboration we were part of a little while ago, with a wonderful team o...
07/06/2024

b r i d a l + f a s h i o n + a r t

A beautiful collaboration we were part of a little while ago, with a wonderful team of local creators. The gowns featured are all our own collection A mindful collection of our favourite silhouettes, made from recycled fabrics 🖤

Photography .weddings
Model from
Venue Video .muse.photography
Hair .bridal
Makeup
Bridal wear &
Grooms wear
Flowers

M O D E R N ..
06/06/2024

M O D E R N ..

m o d e r n  DAPHINE// One of our faves, we love the Daphine gown for her ability to be beautifully classic, with THE SW...
04/06/2024

m o d e r n

DAPHINE// One of our faves, we love the Daphine gown for her ability to be beautifully classic, with THE SWEETEST modern twist.

PART OF OUR SAMPLE SALE. ON NOW…

Finishing touches // Loving this shot of our recent   Lani’s quiet moments before the ceremony. Featured: the Lafayette ...
03/06/2024

Finishing touches //
Loving this shot of our recent Lani’s quiet moments before the ceremony.
Featured: the Lafayette Gown with the beautiful organza bow 🤍

Available to try in store at





golden hour ..
02/06/2024

golden hour ..

Address

7 Rutland Street
Geelong, VIC
3220

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 12pm - 7pm
Friday 9am - 5pm
Saturday 9am - 4pm

Telephone

+61498184298

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