SoHo bride

SoHo bride A warehouse loft boutique, for the chilled out modern bride and her tribe ✌️

A Warehouse loft boutique for the chilled out modern Bride and her Gal Pals.

“She was born to be free, let her run wild in her own way and you will never lose her.”

Appointment only.

s h e e r ..Via
04/12/2024

s h e e r ..

Via

Forever m u s e ..
30/11/2024

Forever m u s e ..

REN // for our lovers of The Ren gown is made of French corded lace. It is an off the shoulder, fit and flare gown wi...
26/11/2024

REN // for our lovers of

The Ren gown is made of French corded lace. It is an off the shoulder, fit and flare gown with seams and trim along the top and train. The sleeves are detachable, creating two looks in one. Available in a range of lining colours from ivory to almond. Also available with an illusion back.

AVAILABLE TO TRY ON

the art.
24/11/2024

the art.

More than a veil…When it comes to choosing your veil; there are no rules. You may have chosen the traditional venue, but...
22/11/2024

More than a veil…

When it comes to choosing your veil; there are no rules. You may have chosen the traditional venue, but that doesn’t mean that your bridal look can’t take over tradition and turn expectations on their head.

Your bridal outfit may take on a whole new dynamic when perfectly paired with a personalised, totally unique veil.

Sure, vows are romantic. But have you ever considered having your heartfelt words of love, passion or commitment literally sewn into your veil?

Our new collection of bespoke veils from has arrived in store. Ask us at your next fitting about designing your own custom veil.

JEM//She’s a vibe. Jem chose a custom mini dress and our timeless hail spot veil for her special day. Watching Jem’s v...
20/11/2024

JEM//

She’s a vibe. Jem chose a custom mini dress and our timeless hail spot veil for her special day. Watching Jem’s vision come to life was a delight. The energy and “cool bride vibes” that Jem brought into the loft was something I’ll miss for a long time. Congratulations you two x

REN // for our lovers of The Ren gown is made of French corded lace. It is an off the shoulder, fit and flare gown wi...
12/11/2024

REN // for our lovers of

The Ren gown is made of French corded lace. It is an off the shoulder, fit and flare gown with seams and trim along the top and train. The sleeves are detachable, created two looks in one. Available in a range of lining colours from ivory to almond. Also available with an illusion back.

AVAILABLE TO TRY ON

M I N I M A L. C R U S H..In love with our separates ODETE + FRANCESCA from The Odete crop is simplistic and daring. It...
18/10/2024

M I N I M A L. C R U S H..

In love with our separates ODETE + FRANCESCA from The Odete crop is simplistic and daring. Its beautifully plain front keeps the look clean and sleek. The back has a stylish cross over feature which shows a peek of skin.

Coming soon exclusively to SoHo………AUSTRALIAN BRIDES-TO-BE. If your looking for something unique, with timeless style and...
14/10/2024

Coming soon exclusively to SoHo………

AUSTRALIAN BRIDES-TO-BE. If your looking for something unique, with timeless style and fashion forward appeal, this is for you!

THEORO X SOHO BRIDE // Spanish brand Theoro reinterprets the concept of bride, from an unconventional approach. For the girl with a keen aesthetic sense and a deep knowledge of fashion, who seeks exceptional pieces that transcend the ephemeral nature of trends.

We are thrilled to be hosting this exciting European brand from November 30th until December 21st. Bookings are essential. DM or email for more details.

LAYERS + TEXTURE // The combination of our Vernon top, love lane skirt and two tier spot cathedral, perfectly minimal an...
13/10/2024

LAYERS + TEXTURE //

The combination of our Vernon top, love lane skirt and two tier spot cathedral, perfectly minimal and chic.

…. Your heart knows //
11/10/2024

…. Your heart knows //

S T Y L E // Our range of separates are designed to create a custom look. Combine any of our bridal tops with one of o...
11/10/2024

S T Y L E //

Our range of separates are designed to create a custom look. Combine any of our bridal tops with one of our mini skirts, choose your fabric and style it your way.

image via

Coming soon exclusively to SoHo………AUSTRALIAN BRIDES-TO-BE. If your looking for something unique, with timeless style and...
07/10/2024

Coming soon exclusively to SoHo………

AUSTRALIAN BRIDES-TO-BE. If your looking for something unique, with timeless style and fashion forward appeal, this is for you!

THEORO X SOHO BRIDE // Spanish brand Theoro reinterprets the concept of bride, from an unconventional approach. For the girl with a keen aesthetic sense and a deep knowledge of fashion, who seeks exceptional pieces that transcend the ephemeral nature of trends.

We are thrilled to be hosting this exciting European brand from November 30th until December 21st. Bookings are essential. DM or email for more details.

RECY //Our newest gown, Recy is made from beautiful guipure lace, featuring a striking plunging neckline and a daring ba...
29/09/2024

RECY //

Our newest gown, Recy is made from beautiful guipure lace, featuring a striking plunging neckline and a daring backless design. From new Maiden Name collection.

b r i d a l + f a s h i o n + a r tA beautiful collaboration we were part of a little while ago, with a wonderful team o...
24/09/2024

b r i d a l + f a s h i o n + a r t

A beautiful collaboration we were part of a little while ago, with a wonderful team of local creators. The gowns featured are all our own collection A mindful collection of our favourite silhouettes, made from recycled fabrics 🖤

Photography .weddings
Model from
Venue Video .muse.photography
Hair .bridal
Makeup
Bridal wear &
Grooms wear
Flowers

fire and wild and art and love and sugar and soul - The Flinders wrap top from our exclusive collection is modern text...
22/09/2024

fire and wild and art and love and sugar and soul -

The Flinders wrap top from our exclusive collection is modern texture and timeless style

Soft + Light
19/09/2024

Soft + Light

Address

7 Rutland Street
Geelong, VIC
3220

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 12pm - 7pm
Friday 9am - 5pm
Saturday 9am - 4pm

Telephone

+61498184298

Website

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