The Shift.Agency

The Shift.Agency An award winning marketing & event management agency, changing the way brands connect with people.
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Our very own Hailey Mason will be moderating the opening plenary session at  Event & Symposium this October!The topic is...
19/09/2024

Our very own Hailey Mason will be moderating the opening plenary session at Event & Symposium this October!

The topic is ‘Technology trends revolutionising event planning and delivery,’ an element of events that Hailey has extensive experience in and is very passionate about.

The future of technology in events is an exciting space, so it’s set to be a great discussion!

09/09/2024

We couldn’t be more excited!

Finalists have been announced for The Australian Event Awards and Symposium and we have once again been nominated for ‘Australian Public Event Management Company of the Year!’

Our team also have two nominations in the category of ‘Best Brand Event’ for our work with Suzuki Australia and Harley-Davidson.

A huge thanks goes out to our entire team of Project and Event Managers, we are so proud of what we do, thrilled to be nominated and know our team are worthy of taking out these awards two years in a row.

With the Newcastle event done and dusted, The Bloody Long Walk  2024 National Series is halfway!So far this year, this i...
27/08/2024

With the Newcastle event done and dusted, The Bloody Long Walk 2024 National Series is halfway!

So far this year, this incredible event has raised $1,705,850 and seen 7,418 walkers, walking a bloody long way!

We say it every year, but this event does just keeps getting better and better and we are so proud to work alongside Mito Foundation to deliver the series across Australia.

Meet Kacee, The Shift’s newest recruit as Project Coordinator. Kacee has hit the ground running, working on the   Nation...
15/08/2024

Meet Kacee, The Shift’s newest recruit as Project Coordinator.

Kacee has hit the ground running, working on the National Series with a range of our team and stakeholders after having been a crew member on these events since 2019.

Kacee has worked the last 8 years at Supercars Australia, and is passionate about continuing working on a wider range of events with our amazing team at The Shift!

Officially Re-Certified! ✅✅We are proud to be part of the B Corporation: Australia & New Zealand community, surrounded b...
07/08/2024

Officially Re-Certified! ✅✅

We are proud to be part of the B Corporation: Australia & New Zealand community, surrounded by other businesses that meet high standards of social and environmental performance, accountability, and transparency.

At , we believe doing business can benefit people, communities and the planet, choosing long-term investment over quick wins and measuring our success based on positive impact we create through the projects we work on.

Not only are we contributing to a sustainable future for the events industry, but we are leading the charge - setting an example and creating a benchmark for our competitors, stakeholders and suppliers.

As a team, we work hard in all areas to ensure our business practices stay B-Corp compliant, and we couldn’t be prouder. :)

Can you believe it’s been over a year since we took over the Sydney Harbour Bridge?This will always be a special event t...
28/07/2024

Can you believe it’s been over a year since we took over the Sydney Harbour Bridge?

This will always be a special event to us - a once-in-a lifetime project that closed down an iconic landmark, was aired in 126 countries, reaching 980 million people worldwide and went on to win ‘Brand Event of the Year.’
One to always look back on and be proud of!

We’re currently assembling our SuperGroup for SailGP Sydney through our freelance platform, Wingman!
24/07/2024

We’re currently assembling our SuperGroup for SailGP Sydney through our freelance platform, Wingman!

SailGP Applications Open!

Wingman is thrilled to announce THREE fantastic new roles with Shift.Agency for the highly anticipated 2025 SailGP event in Sydney!

We’re currently assembling our SuperGroup. If you have the skills, experience, and passion to create world-class events, we want to hear from you! Roles available include:
⛵️ Operations & Overlay Manager
⛵️ Operations Specialist
⛵️ Event Experience Manager

Apply now to be part of this bucket list event, Full role descriptions and links to apply are on the Wingman job board - wingman.com.au.

We’re hosting an Olympic LIVE Broadcast event for the upcoming   in partnership with  River Council and Transport for NS...
18/07/2024

We’re hosting an Olympic LIVE Broadcast event for the upcoming in partnership with River Council and Transport for NSW!

A celebration of two Olympic sports - Skateboarding and Breaking, the ‘Skate, Break & Build’ event promises to be an amazing community driven initiative supported by the Places to Love Program, an important program that enables events like this go ahead to help communities thrive and create experiences that make a difference.

As well as cheering on our Aussie Olympians on the big screen, the event will include skate and break clinics, pro demo’s, workshops, music, food trucks, and giveaways for the kids.

Australian Olympic Team Paris 2024

Okay, this one REALLY excites us!We can officially announce that we’ll be the the Event Delivery Partner for  Bull Hardl...
15/07/2024

Okay, this one REALLY excites us!

We can officially announce that we’ll be the the Event Delivery Partner for Bull Hardline - The world's toughest and most progressive downhill mountain bike race held in Tasmania early next year.

are a longtime client, and in addition to Hardline, we will be taking on feasibility projects with them over the coming months to help the growth of their international events coming to Australia.

Is it too early to be excited about 2025?

Vibrant Streets Festival is coming to  , and we’ve been chosen as North Sydney Councils ‘ ’ for the festivals delivery t...
09/07/2024

Vibrant Streets Festival is coming to , and we’ve been chosen as North Sydney Councils ‘ ’ for the festivals delivery this November.

The aim of the festival is to create lasting social and economic impact, as well as a new identity for the freshly developed area in North Sydney’s CBD.

We love diving into projects like these to help our clients showcase their amazing brands, products and in this case the amazing places that North Sydney has to offer. So, centred around Victoria Cross Metro and North Sydney Stations, we will be delivering an event that will showcase the newly connected streets and laneways as a fresh and exciting cultural hub.

North Sydney Council

Our freelance platform Wingman now has close to 600 specialist members, with a wide range of World Class experiences!   ...
07/07/2024

Our freelance platform Wingman now has close to 600 specialist members, with a wide range of World Class experiences!

now offers the industry leading quality you’ve come to expect, with the additional firepower of our Wingman national network to create the ‘SuperGroup’ for your Brand needs.

Choose from 3 offering levels to deliver customised and scalable event management solutions efficiently.

Agency planning and delivery at the cost and flexibility of a freelancer!

The Australian Financial Review   Most Innovative Companies list recognises and celebrates Australian businesses that ar...
10/06/2024

The Australian Financial Review Most Innovative Companies list recognises and celebrates Australian businesses that are challenging the status quo. We love turning ideas into innovation and are excited to announce we've been shortlisted for 2024!

Our focus is 'Creating without Boundaries,' so it's an honour to be recognised as a leader in our industry and shortlisted amongst some amazing businesses that are also challenging the norms and excelling in innovation.

Winners will be announced on October 9.

The first   of the year took place on May 19 in Melbourne, kicking off the national series with almost HALF A MILLION do...
04/06/2024

The first of the year took place on May 19 in Melbourne, kicking off the national series with almost HALF A MILLION dollars raised!!

Our team are ready for another big year, with 11 events scheduled for 2024, and big goals set to raise money for Mitochondrial Disease.

This is an event we’ve helped grow for over 10 years, and alongside Mito Foundation we are excited to see what milestones 2024 will bring.

IMAGES: The Bloody Long Walk

27/05/2024

7 Swarms, 808 Suzukis and over 1,500 people attending - what an amazing brand event to be part of.

It was great to work with you again Suzuki Australia 👏🏼

At The Shift Corp, our newly launched  ‘Wingman for Brands’ is designed to carefully select and match specialists tailor...
18/05/2024

At The Shift Corp, our newly launched ‘Wingman for Brands’ is designed to carefully select and match specialists tailored specifically to your project requirements.

Here are just some examples of the services we can now offer through Wingman's Supergroups:
👉 Council Documentation development and submissions
👉 Event Planning from concept to delivery
👉 Event Marketing design and materials
👉 Project Management
👉 Staff Scheduling
👉 Experienced Event Crew on-site with branding experience
👉 SuperGroup Teams to work in-house with you on special projects
👉 Branding site designs and overlay

Anything event related - we’ve got you covered. If there’s something not listed here, please DM us, we’ve got a range of specialists on the books who may be suited to your specific project.

At   we understand that not every project needs Event Agency expertise and sometimes you need different levels of assist...
10/05/2024

At we understand that not every project needs Event Agency expertise and sometimes you need different levels of assistance.

We now offer 3 different levels of service, ensuring that all bases are covered when it comes to the needs of our clients.

Find out more at https://the-shift.agency/services

Meet Tina, our newest recruit to   team…Over the past 10 years, Tina has worked as an Events Manager on various events w...
02/05/2024

Meet Tina, our newest recruit to team…

Over the past 10 years, Tina has worked as an Events Manager on various events with clients like Moët Hennessy, Pernod Ricard, PIM Group, Yakusan, Fairfax, CCA and Beam Suntory as well as on conventions and exhibitions with clients such as Diversified, AMDA and Australian Water Association.

Tina is excited about moving into the sporting & charity events sector, making some new connections, and learning some new insights in this part of the industry.

What Tina loves about the events industry, is that it’s ever evolving, and no job or event is alike - you can bring any vision to life!

Every brand event whispers stories through its details. The more intricate and aligned these details, the louder the bra...
30/04/2024

Every brand event whispers stories through its details. The more intricate and aligned these details, the louder the brand's message reverberates and becomes ingrained in the audience.

In the grand theatre of branding, there's a simple but potent ethos that sets brands apart: genuinely giving a F*%k. So, what is the art of creating a magnetic brand?

READ MORE https://the-shift.agency/sports/the-art-of-giving-a-fk-crafting-memorable-brand-experiences

Harley-Davidson are a long-standing client of ours, and we have loved the range of events we’ve been able to work on wit...
28/04/2024

Harley-Davidson are a long-standing client of ours, and we have loved the range of events we’ve been able to work on with them over the years.

We’re delighted to again work with their team on the H-D ANZ 2024 Dealer and Media Event later this month, which will showcase their all new ‘Street Glide’ and ‘Road Glide’ bikes.

The event is a 3-day Harley extravaganza on the Gold Coast, split between Media and Dealers from both Australia and New Zealand, with rides into the winding roads of the Gold Coast hinterland, tech talks, content creation and more. The sandy beaches of the Gold Coast meets the awesome power of one of the world’s best known brands, Harley-Davidson.

“The Shift Corp's templates and planning IP is invaluable, coupled with connecting us with the right On-Site Team was ex...
23/04/2024

“The Shift Corp's templates and planning IP is invaluable, coupled with connecting us with the right On-Site Team was exactly what we needed for a successful event.” Jim Pinnington - Surf Life Saving NSW

With Wingman, say hello to customised event planning solutions! 🌟 Brought to you by The Shift Corp, Australia's top even...
18/04/2024

With Wingman, say hello to customised event planning solutions! 🌟 Brought to you by The Shift Corp, Australia's top event and brand agency, Wingman offers various service levels to match your brand's unique needs. Whether it's a major sports event or an intimate brand activation, we have the expertise to make it unforgettable. Let's bring your vision to life!

wingman.com.au/wingman-for-brands

'Combining technology, community, and sustainability allows us to meet every organisation's event planning needs.’ - Hai...
17/04/2024

'Combining technology, community, and sustainability allows us to meet every organisation's event planning needs.’ - Hailey Mason, CEO. ‘Wingman is here to change the game.’

wingman.com.au/wingman-for-brands

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The Future of AgenciesIn the fast-paced world of marketing and event management, the industry landscape is undergoing si...
16/04/2024

The Future of Agencies

In the fast-paced world of marketing and event management, the industry landscape is undergoing significant transformation. A pivotal trend reshaping this evolution is the global increase in freelancers and contractors, a movement that sets a new course for the future.

The global event industry, valued at approximately $890 billion in 2020, is on an unprecedented growth trajectory, projected to expand to more than two trillion U.S. dollars by 2028. This explosive growth underscores the increasing importance of events as a key marketing and engagement tool for brands worldwide. Read more: https://the-shift.agency/featured/the-future-of-agencies/

We are so proud to announce our new service available to all brands and organisations in need of event planning help!
15/04/2024

We are so proud to announce our new service available to all brands and organisations in need of event planning help!

🚀 Meet Wingman for Brands – the future of event planning, developed by The Shift Corp! 🚀 As Australia's leading event agency, we've channeled our expertise in sports, entertainment, and brand events into creating Wingman. This platform is designed to provide tailored service levels, ensuring your event's success is just a click away. Discover the power of strategic planning and creativity at your fingertips.

wingman.com.au/wingman-for-brands

🚀 Meet Wingman for Brands – the future of event planning, developed by The Shift Corp! 🚀 As Australia's leading event ag...
15/04/2024

🚀 Meet Wingman for Brands – the future of event planning, developed by The Shift Corp! 🚀 As Australia's leading event agency, we've channeled our expertise in sports, entertainment, and brand events into creating Wingman. This platform is designed to provide tailored service levels, ensuring your event's success is just a click away. Discover the power of strategic planning and creativity at your fingertips.

wingman.com.au/wingman-for-brands

🚀 We're thrilled to announce the launch of Wingman for Brands by The Shift Corp! 🌟 Our platform is designed to revolutio...
14/04/2024

🚀 We're thrilled to announce the launch of Wingman for Brands by The Shift Corp! 🌟 Our platform is designed to revolutionise how brands and organisations plan and deliver their events. With close to 500 experienced event specialists ready to connect, create, and collaborate, the future of event planning starts now!

wingman.com.au/wingman-for-brands

07/04/2024

AND THAT’S A WRAP! Over the past 2 months, we have worked with the talented team at Suzuki Australia to deliver the ‘Suzuki Swarm,’ the biggest car-warming event ever! 🚗🚙

The Swarm 2024 hit VIC, NSW, QLD, TAS, WA, and SA to host events packed with fun, festivities and a whole lot of Suzuki's. The best part, was that every single Suzuki driver in the country was invited! There were so many cool, unique and fun Suzuki's on display and even more amazing people! It was so good to see everyone checking out each other’s cars, sharing laughs, and just having a blast!

To our amazing client Suzuki - It’s been amazing swarming with you and your carmunity, we cannot wait to work with you again!

The NSW Surf Life Saving Championships has wrapped for 2024 and we were excited to be part of it. Being the Event Delive...
27/03/2024

The NSW Surf Life Saving Championships has wrapped for 2024 and we were excited to be part of it.

Being the Event Delivery Partner for such an iconic Aussie event was incredible, with The Shift Team led by our Project Manager Rob Thompson delivering the end-to-end event operations across the entire two weeks.

Events like these often deliver a range of conditions and challenges, and the last few weeks have been no different. We had some great fun with it, saw some incredible sportsmanship and had the pleasure of working with a talented team to execute our planning successfully.

Well done to all competitors, this might be one of our new favourite sports! 🏊‍♂️😃

Surf Life Saving NSW

We’re working alongside the Snowy Monaro Regional Council  to deliver a major event for the region!Jindabyne Skate Park ...
22/03/2024

We’re working alongside the Snowy Monaro Regional Council to deliver a major event for the region!

Jindabyne Skate Park is officially opening tomorrow, and as the Event Delivery Partner, The Shift have delivered the branding and design of the parks new logo, and are also managing the event operations for the launch - including athlete demonstrations, local stalls and entertainment.

The project is a $1.5 million upgrade, jointly funded by the Australian and NSW Governments, and we love it because it shows what can be achieved when community, council and government collaborate and work together.

Community projects like the new Jindabyne Skate Park play such an important role for local communities and we’re excited to be part of it.

NSW Government Australian Government

As you know, we are a proud B-Corp, and this month is National B-Corp Month!This year’s campaign — This Way Forward — ch...
19/03/2024

As you know, we are a proud B-Corp, and this month is National B-Corp Month!

This year’s campaign — This Way Forward — champions B Corp Certification as a continual work in progress and we couldn’t agree more. More than just a theme; This Way Forward is proof of our shared commitment to perpetual progress and a testament to the fact that B Corp Certification is not a final destination, but a starting point.
B Corps are constantly making moves to create more inclusive workspaces, improve their environmental and social impact, and respond to the ever-changing issues in the world and we are proud to be a part of this forward-thinking community of businesses.

📷 Image by .com

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Unit 1/94 Taren Point Road
Sydney, NSW
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