Booker & Tide Lettering Co.

Name: Booker & Tide Lettering Co.
Address: Pioneer Park, Kitchener, ON, CA
Telephone: +15195883229
Price range: $$$
Rating: 5

Home
Canada
Kitchener, ON
Booker & Tide Lettering Co.

Hi, I’m Air! I’m a hand-letterer and digital artist. Obsessed with travel, coffee, and doing what makes my soul happy. �
(5)

01/18/2023

✨ IMPORTANT ANNOUNCEMENT ✨

Hi friends! I know things have been pretty quiet around here for quite a while, that happens when you decide to have two kids back to back during a global pandemic!

I’ve been on a “mat leave” since having my daughter in August, and as the inquiries start coming and the time looms closer for me to pick this back up, I’ve found myself growing quite anxious about it and feeling incredibly overwhelmed.

You see, my two year old son is autistic. We are still waiting on our formal assessment in March so we don’t know know, but we know. And it’s been a LOT for this type A planner with anxiety to come to terms with.

Regardless of anything, my sweet boy is so loved, and he truly is the happiest toddler, I think on the entire planet. He is going to be so well-supported and he has an army of people behind him cheering him on.

When you have a baby, I think a lot of us tend to dream. Dream about what they’ll be like one day, dream about where their life is headed, dream about them finding love one day.. But with autism and E being so young still, it’s impossible to know what kind of life he will lead. It’s been hard for me to let go and come to terms with the fact that I can’t plan for this, and that I need to focus on the now and take things day by day, and soak in these moments with my baby boy.

This year is going to be full of assessments and wait lists and therapies and getting the right supports in place for E to live his best life, and so I need to take a step back from this business to focus on him. My son needs me right now, and my business can wait. I’m not sure yet how long it will be before I feel ready to dive back in, but for at least this year, I need to focus on my family and will be on an indefinite hiatus from B&T.

I am so grateful for this community and the connections I’ve made here over the years, and I look forward to re-joining you all eventually! This business has been so dear to me for over six years now and so this is most definitely not a “goodbye”, but a “see you later”. Much love to you all 💕

09/12/2022

Exciting news - Confetti and Co., Rising Tide - Kitchener-Waterloo & Cambridge chapter and I are hosting an industry holiday party!! 🥳🎄 This party is for all my fellow vendors and entrepreneurs, those of us who don’t get an “office Christmas party”. Come join us at Storehouse 408 for a night of dancing, drinks and celebrating surviving these past couple of years. We are SO excited, and can’t wait to host you!! Tickets can be found at the link below 🎉

https://www.eventbrite.com/e/industry-holiday-party-tickets-418024371147

03/21/2022

Hey friends! It’s been a hot minute since I posted here, so I figured I would hop on and introduce myself. Ariana Del Mundo blew me away with these branding photos, so I had to share a few!

I’m Air! When I’m not running this business, I am a stay at home mom to my one year old son, Everett Booker, and I’m actually pregnant with my second! If I’m being honest, I TOTALLY underestimated running a business with an infant and now toddler. Being a mom is hard! I’m still working on how this business fits into our new lifestyle.

Here are a few fun facts about me:

• I LOVE to plan travel, almost as much as I love the actual traveling! I spent months planning a two month road trip through Europe with my husband a few years ago! A few of my favourite places are Santorini, Lauterbrunnen, Tuscany, the Azores, and Cape Cod. (It’s really hard to narrow it down)

• I have seven tattoos, and can’t wait to get more. The last three I’ve gotten, I drew myself!

• I dream of opening a coffee shop one day! I love everything about coffee, and I love working with people in the hospitality industry. I have a name, a business plan, all of it!

I am so thankful for all of you supporting my little business! 💙

09/27/2021

On this day five years ago, my best friend and I opened LoveWords!! This business has gone through a lot in the last five years, but I am so happy with where it is today. This picture is of my personal wedding invitations, the stationery that pushed us to open the business! Happy five years in business to me! 🥳🤩

08/20/2021

Head over to on Instagram to enter our giveaway!!

You could win:
✨ a custom round wooden sign with your last name and a special date from yours truly
✨ two bottles of wine, a box of chocolates from Reid’s, and a $50 gift card to HomeSense from local realtor Ethan Smith Royal LePage Crown Realty
✨ a custom watercolour home illustration by Dwellink Illustration & Design
✨ a mini-session for anything from family photos to branding headshots with Liam Good Visuals
✨ a string of hearts houseplant in a ‘triangles and tatas’ pot from Blooms and Flora

www.Instagram.com/bookerandtide

08/18/2021

Hey friends, it’s Air! I’ve been hinting at it for weeks, and here it is!! I’m so excited to finally reveal my huge rebrand months in the works: Booker & Tide Lettering Co., formerly known as LoveWords Stationery & Signage. (The name change on Facebook hasn’t kicked in yet!) Plus a bonus pic of my little family because I haven’t introduced my son on my feed yet!

Why the change? I’ve felt for a while that the direction LoveWords was heading and the brand I’d been developing for five years now wasn’t quite ‘me’, and I struggled with trying to mold myself to fit my brand instead of the other way around. I had boxed myself into a wedding seating chart corner, and while I love creating seating charts for clients, I also love to create my own art and I had really gotten away from that. So it was obviously time for a change! I’ve always loved the Mediterranean - the sea, the food, the colours, the culture.. it all just speaks to my soul. It was easy to know what direction to take my brand in!

Why Booker & Tide? It started with my tiled ampersand, so I knew I wanted a name with an ‘&’ in it. Booker was a no-brainer for me - even though it’s a little serious-sounding (makes me think law office), it’s my son Everett’s middle name. I wanted a word more light and fun to accompany Booker, and Tide is perfect! Tide lends itself to the Mediterranean feel of my brand, and is also a nod to the Rising Tide Society and the community over competition quote “a rising tide lifts all boats”. Booker & Tide is the perfect name to encompass so much of what is important to me!

I hope you all love my new branding as much as I do, I’ve been so so excited to finish up and show it off!! Plus as a thank you for all the support these five years in business, there’s going to be a little giveaway happening on Friday, so stay tuned. 😍

08/12/2021

It’s time I let at least a little bit slip.. in the next two weeks, we will be having a massive rebrand and relaunch over here! There will be something exciting happening to celebrate NEXT Friday, the 20th, and I’ll be releasing my new branding next week! For now, I’ll just leave this picture here - this is the whole vibe of our new branding 😍

08/10/2021

I keep talking about exciting things, but there are some seriously big changes coming over here! I’m going to announce and give sneak peeks gradually so it’s not a shock to the system when it all comes together, so stay tuned over the next few weeks. For now, here’s a shot of some gorgeous place cards I did for a style shoot a while ago with some talented people 😍

08/07/2021

Hi, friends! I’m back! (kind of)

I am still on a modified maternity leave for the next few months, but I figure it’s time to start posting again, especially since there are some super exciting things coming your way in about two weeks! Any guesses??

Here’s some fall moodiness for your feed from a COVID micro-wedding last September 🤍

Address

Pioneer Park
Kitchener, ON

Telephone

+15195883229

Website

http://www.bookerandtide.com/

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