The LOFT Bridal, a fashion buyer’s take on bridal
Featuring Alex Perry, Kyha Studios (One Day Bri
(24)
Named by VOGUE as The Style Maven For Modern Brides, The LOFT Bridal is the only bridal boutique in Hong Kong that offers unrivalled fashion expertise. Founded and led by a fashion buyer, The LOFT revolutionized the market with its refined aesthetics, and a design driven, experience-led approach to luxury bridal. An award-winning luxury bridal destination, The LOFT offers an exclusive and unparall
eled curation of the most covetable names in fashion. From the well-known to the newly discovered, from iconic designers to rising stars, it is a treasure trove for fashion lovers with deep appreciation for designs with a fresh perspective and a high fashion edge. Since its inception, the boutique has caught the eyes of acclaimed international publications as the "go-to bridal boutique" for an experience that delves beyond the expected, empowering discerning, modern brides to create their own fashion statements down the aisle.
FEATHER VEIL - | A match for the fashion bride.
The Feather Veil is a true statement piece that embodies craftsmanship: cut from Italian tulle, opulently trimmed with Japanese heavy silk satin ribbons and tonal feathers, and finished with a brass comb.
Visit LOFT to try on wedding essentials.
LOFT BRIDE - VIVIENNE WESTWOOD | An otherworldly and timeless piece imagined by . Bringing heritage, impeccable fit and an artful vision to our bride’s special moment.
LOFT Bride .sasi
Wedding planned by
JAS BRIDE | Timeless moments created by a transformational veil — as seen on bride , beautifully captured by .
NEWHITE BRIDE - TDG GOWN | The dreamiest TSG gown created by — poetic moments captured on film of bride by .jpg
Browse curated Newhite creations at LOFT | by appointment only.
LOFT BRIDE IN | Bows, bows, bows. A chic, iconic, statement-making gown from Viktor and Rolf worn by beautiful LOFT bride Tiffany.
Captured by
LOFT EXPERT SERIES - 04 JACQUELINE LAU | Introducing our Brand Manager, Jacqueline Lau, who brings a seasoned perspective and extensive experience with luxury brands like Celine and Saint Laurent to LOFT.
Shared among all LOFT team members is an unrivalled fashion expertise for all your wedding needs — Jaqueline’s thoughtful and meticulous approach ensures each bride’s bespoke journey with us stays magical at every touch point.
Read on to discover more about Jacqueline.
LOFT BRIDE IN | At her wedding in Windsor, LOFT bride Holly made a timeless statement in a sculptural bow gown that is unmistakably and iconically Viktor & Rolf.
Beautiful Loft Bride
Gown and veil from &
MATICEVSKI PF24 - NOW LANDED | Not your average bridal sparkle — the lastest from Maticevski Pre-Fall 24 has now landed at LOFT.
LOFT EDITORIAL IN BALI - SEPT 2024 | Calling high fashion brides who are planning a photoshoot — join us for an exclusive experience in Bali early September 2024 and get a set of artistry-led frames to immortalise special milestones in your lives.
As part of the LOFT Editorial experience, you will work with the editorial eyes behind all the fashion frames you see here and our work on Vogue, capturing your beauty through the lens of fashion photography.
Be it for pre-wedding, post-wedding or fashion portraits, this is an intimate opportunity to be styled and shot by our experts in a haven for photoshoots.
Limited spots only. DM now to enquire.
Photography by
HMU by
In frame: the gorgeous (Teresa C)
LOFT EXPERT SERIES - 03 CRYSTAL CHAN | Meet our Head of Client, Crystal, who brings 15 years of fashion experience to the Loft team. Our expertise in high fashion & the tailored, personalised approach to bridal is what sets us apart — and it all starts from our talents.
Read on to discover more about Crystal () and how she transforms Loft brides’ experience into one that is delightful and elevated.
LOFT BRIDE IN VIVIENNE WESTWOOD | Chic, sculptural and impactful.
Our dear Loft bride in a contemporary, playful mini by for one of her bridal looks.
Gown from
photography .photography
JULY ISSUE - ESSENTIALS | This month is a deep dive into why the LOFT experience is a discovery like no other. Beyond a curation that speaks to the modernists and fashion lovers, it’s really the expertise of our team that defines what LOFT brides receive. A refreshing vision, an unwavering eye for detail.
From expert styling advice to tailored wardrobe recommendations, our team combines decades of fashion experience with meticulous attention, guiding you as you navigate your journey to the perfect wedding wardrobe. Trust our professionals to make your bridal experience as exceptional as you are.
Stay tuned as we introduce the talents behind the LOFT experience & delve into our essence, alongside fresh gown releases and images from our dear clients’ big days.
Photographed by | Gowns & at
Outtakes from the runway debut of ’s Love Collections & appointment viewing the latest of
— brought to you by our Head of Digital from 🤍
ELLY SOFLOCLI - ADRIANA | A gown for brides with a contemporary and modern-edge, featuring autble scoop neckline, pelvic corset with side seam split.
Named after a custom bride, Adriana is a stunning custom gown now available in the made-to-order collection.
Book an appointment with us to try on.
Captured by via
LOFTY AMBITIONS | A throwback to our feature on and our beginnings. Staying true to our core, our dedication to offering an expertly curated edit through the lens of a fashion buyer is the thread that ties in everything we do at Loft.
Schedule an appointment for the Loft experience, a design and craftsmanship-led approach to bridal.
VIKTOR & ROLF ON KELLY | A look to be remembered — ’s signature bows make a fashion statement, as seen on Kelly as a judge at Miss Hong Kong.
Crafted for the modern LOFT bride with impeccable construction & with pockets for that increased practicality.
Schedule an appointment to view an exquisite edit of Viktor & Rolf gowns at Loft, the maison’s exclusive global partner in Hong Kong.
Gown
Styled by
HMU & image team nailgold_vivian
LOFT BRIDE IN Viktor & Rolf | Celebrating the special day of our dear friends turned brides and grooms, Vivien () and Jeffrey. Loft Bride Vivien was radiant in her gown, exquisitely reflecting the couple’s romance and impeccable style.
The enchanting Villa Cimbrone in Ravello on the Amalfi Coast set the stage for this unforgettable celebration where every moment was a testament to love and beauty.
Captured beautifully by
Planning
REGAL | A look to be remembered.
Packed with visual impact, J’Aton gowns are known for their masterfully juxtaposed opulent silhouettes and ornate textures. Crafted from intricate laces and pearl embroideries, the house’s Regal gown exudes bold romanticism with a dash of decadence.
—
Loft Bespoke Team
BTS by
Photography by
HMU
LOFT Inspiration | The dreamy wedding of Valery () & Dimitri at Villa d’Este Lake Como ().
As seen on
Shot by Benjamin Wheeler
Vivienne Westwood on
| The Vivienne Westwood classics that we adore.
As seen on , supermodel Barbara Palvin picked the house’s iconic style for her Hungarian countryside wedding, featuring the masterfully constructed corset refined since the inception of couture at the London atelier.
The LOFT Bridal exclusively carries ’s MTO Bridal Collection in Hong Kong — don’t miss the chance to view the latest at our Trunk Show, from June 22 to 30.
Schedule an appointment now.
LOFT EXPERT SERIES - 02 | Introducing our Head of Digital, Tiffany, who is behind most of the things you see on this space alongside .
Curious and creative, Tiffany brings her uniquely rich and multidisciplinary background to craft our digital narrative for modern fashion brides. Read on about her story & vision.
JUNE ISSUE - WESTWOOD | All about Vivienne Westwood this month. With its 2024 Collection arriving at LOFT, our TRUNK SHOW is the unique opportunity for brides looking for something exceptional. As the House’s exclusive partner, we’re excited to present the classic styles synonymous with renewed and refreshed in a range of silhouettes, textiles and cuts.
One of the many highlights include the Galaxy Cape dress, which takes inspiration from the classic archive Ball Tie style, completed with an 18th-century Watteau style detachable cape which echoes the bodice drape for added drama.
Expect to also see more newness from other coveted designers & get to know more of our team members.
TRUNK SHOW - VIVIENNE WESTWOOD 2024 | The highly anticipated & latest from Vivienne Westwood is finally here.
Join us in viewing 2024 collection and score an exclusive discount — at LOFT TRUNK SHOW, June 22 to 30.
An unmissable event for fashion-loving brides.
RVSP now by DM, WhatsApp or e-mail.
theloftbridal J’ATON COUTURE ON VOGUE BRIDE | A timeless, structured gown created for Vogue bride Lisa Origliasso of .
View Loft’s curation of modern gowns that pack drama without over-embellishments. Schedule an appointment now.
VIKTOR & ROLF - BOWS | One of the iconic elements of — an abundance of bows rendered in an elevated manner.
Just released & exclusive at Loft, get a first glimpse of the latest collection from the Maison before everyone else.
The Bridal Affair Photographed by
VOGUE - LOFT REPORT ON BBFW24 | Still obsessed with what we saw at the Barcelona Bridal Night, where Giambattista Valli debuted his first-ever bridal runway show. Hosted at the neoclassical landmark of Llotja de Mar, Valli’s runway is a celebration of love and romanticism with dresses from his Love Collections and Haute Couture creations.
Read more about the enchanting night on Vogue from our creative director . Link in bio.
Photos by Sara Costa, Leo Tornev for Vogue, and Tiffany Lam (from the Loft Bridal).
LOFT EDITORIAL - our dear bride turned friend in the decadently ethereal TDG
gown by
Photos by
VIVIENNE WESTWOOD - GALAXY | As seen on Vogue bride , the Galaxy is unmistakably Vivienne Westwood.
Statement-making, instant drama and character — combined masterfully with the iconic sculpted corset. Galaxy cape is one created for the fashion connoisseurs among brides.
Available made-to-order exclusively at LOFT, one of the few handpicked stockists of Vivienne Westwood's Bridal Collection globally.
LOFT INSPIRATION | Blooms in the perfect hues set at
Floral Design by
Photographed by
LOFT BRIDE OIL IN VIKTOR & ROLF | Beautiful Loft Bride in the timeless silhouette of , adorned by the Maison’s signature florals.
A enduring celebration of the essence of love, beautifully captured by .
Loft Bride &
23/F, Emperor Hollywood Centre, 151 Hollywood Road
Hong Kong
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LOFT EXPERT GUIDANCE | 5 insider tips for your wedding gown search journey: 1. It is less a love-at-first-sight but more a process of elimination type of journey. Leave enough time to do proper research and try on different silhouettes to ascertain what you like and what works on you. 2. Choose a maximum of five bridal boutiques that resonate with your personal style. Schedule appointments with them, and leave your favourite store to the very end. 3. Don’t bring an entourage to your appointments. Keep your support crew to two whose style opinion you value the most. Having too many opinions can complicate the decision process - from experience, brides have often left feeling confused (and at times upset) when there are too many people present at their appointments. 4. Choose a dress that makes you look and feel beautiful at your current weight. Don’t go for something that might look good on you after you lose 10 pounds. Ultimately, you should never be stressed about losing weight for your wedding. Don’t attempt a drastic weight loss by using your dream dress as the stick. 5. Let your heart and your gut choose. You’ll recognise “the one” when you see her. This is your day, not anyone else’s. We’re here to guide you every step of the way, providing personalised and fashion expertise throughout the curated LOFT experience. #curated #bridalfashion
VIVIENNE WESTWOOD TRUNK SHOW - NOW TILL JUNE 30 | It’s here now — exclusively available at LOFT, the @viviennewestwood 2024 Bridal Collection is an ode to affinity. Think classic styles, new and renewed silhouettes, historic and refreshed textiles. An unmissable opportunity for fashion brides. RSVP NOW if you haven’t already.
VIVIENNE WESTWOOD - NOVA BAGATELLE | The wait is over. The regal creation by @viviennewestwood with a clinched waist and off-the-shoulder draped neckline for the romantic modern bride. View the 2024 Collection exclusively at LOFT. Videos by @kaylaistudio at our appointment with the House Cover photo @sarahporterphotos
JAS - BUTTERFLY VEIL | A romantic show-stopper inspired by Damien Hirst. Artful, intricate organza butterflies cascading down the sheer veil cut from sensual Italian tulle and hand-finished with Swarovski crystals. And for a customised touch, choose between a crystal comb and a sapphire comb for something blue. Now available at JAS & LOFT.
BBFW2024 | Are you ready for it? Barcelona Bridal Fashion Week starts in a week — an unmissable opportunity for brides-to-be to discover the latest in bridal. Stay tuned for live updates from the Loft team.
NEW DESIGNER LAUNCH - ELLY SOFOCLI | Excited to introduce @EllySofocli, now gracing The LOFT Bridal. Known for her meticulous craftsmanship straight from Melbourne’s creative heart, Elly Sofocli transforms bridal visions into reality. With their clean lines and intricate details, Elly Sofocli gowns promise more than just elegance — they are a statement of modern sophistication, created for the bride who values both tradition and contemporary flair. The LOFT Bridal invites you to experience the bespoke artistry of #EllySofocli - schedule an appointment to be the first to discover.
VIVIENNE WESTWOOD + JAS | Romance reimagined. Featured in @the_lane - a sculptural Vivienne Westwood gown paired with the feather veil by @jacquelineaustudio. Both commanding and delicate, marrying the architectural with the ethereal. View the Vivienne Westwood MTO Collection exclusively at LOFT. @viviennewestwood #viviennewestwood
MILESTONE - JACQUELINE AU STUDIO | March witnessed a milestone moment for us: the launch of LOFT’s sister brand @jacquelienaustudio that represents a culmination of passion, artistry, and a vision for modern wedding accessories. Our singular purpose is to redefine the landscape of bridal and contemporary wedding essentials, bringing our brides pieces that resonate with the spirit of today’s couples while standing the test of time — at LOFT, brides discover a refreshing and ultra-chic edit curated through a fashion lens; at JAS, each item is created with couture-level fabrics, impeccable craftsmanship, and a new height of sophistication. We invite you to stay tuned with all the latest happenings at @jacquelienaustudio, with each collection beautifully capturing the essence of love in its purest form - beautifully, simply, and in the now.
VIKTOR & ROLF FW24 TRUNK SHOW - JAN 19-31 | Dive into a world of enchantment at our @viktorandrolfmariage Trunk Show from Jan 19 to 31, the first in Asia and exclusively at LOFT. Join us for an intimate viewing of the latest Fall/Winter 2024 collection, encompassing voluminous ballgowns adorned with romantic flower embellishment, gracefully draped a-line gowns and statement mini dresses. Viktor&Rolf’s signature florals are interwoven throughout the collection and are reimagined in shimmering tulle, swirled roses and sculptural lilies. Don’t miss the opportunity to experience luxury bridal with a fashion edge — secure your appointment now to avoid disappointment.
LELET - ALLEGRA BUTTERFLY HEADBAND | Adding a fashion touch has never been easier — this delicate and whimsical headpiece by @leletny comes with gilded butterflies dancing around a three-tiered gold band, just slip yours on to instantly bring a romantic Grecian feel to your bridal or everyday look. Browse LOFT’s edit of Lelet’s butterfly pieces in-store or online.
VIKTOR & ROLF - BACK BOW GOWN | Unveil timeless elegance with the Viktor & Rolf Back Bow Gown – a masterpiece that defines modern romance with its reimagined signature bow. The craftsmanship and exquisite back detail make this gown an elevated choice for the sophisticated couture-loving bride. Schedule your appointment with LOFT, the exclusive partner of @viktorandrolfmariage. Video via @belleandtulle
NEWHITE - EFFORTLESSNESS | Embrace the beauty of effortless elegance brought by @newhite_bridal. Captivating with clean lines and minimalist designs, Newhite is the epitome of modern sophistication. Discover the curation at LOFT by scheduling an appointment. Photographer @kaylaistudio Art Direction @aujackie of @thelotbridal Hmu @wishmakeupworkshophk #Modernbride #Newhite #EffortlessElegance
LELET NY - MONARCH | The hair clips that give us butterflies — dress up your hair instantly with these clips crafted from glossy gold-plated metal, handmade in the brand’s NYC studio. @leletny
FASHION SHOOT EXPERIENCE - SHERRY | Behind the scenes on film with beautiful @sherrywongyn in our incredible wardrobe. A post wedding shoot, both in studio and on location - creating images (and a truly unique experience) that can be cherished for a lifetime. Shot by @kaylaistudio Hair and Makeup @wishmakeupworkshophk Wardrobe & styled by @aujackie @theloftbridal - . . . . . #bespoke #editorialphotography #maternitystyle #maticevki #maternityshoot #maternityphotoshoot #fashionshoot #editorialportrait #editorial #maternityphotography #editorialphotoshoot #fashionshoots #maternitylook #preweddingphotography #highfashionshoot #fashionphotoshoot #postwedding #fashionportrait #engagementphotography #hkbride #hongkong #hkphotographer #hkprewedding #preweddinghk #hongkongbride #hkbridetobe #hkbridalshop #explorepage
Best LOFT Moments from 2021 - To mark the end of an extraordinary year, we take an opportunity to look back at some of the highlights of 2021 as well as capturing the energy to take us into 2022. It's safe to say, this year has been a year of transformation for us: refining our execution thru a newly renovated space while continuing to boldly explore a curation that transcends bridal traditions. #5 | amongst our finds, there is @newhite_bridal - a newly discovered gem we have launched this year— delivering a collection of gowns that move with effortless ease, impossible lightness and elevated simplicity. We cannot wait to walk into the new year with its newly launched Collection VI. As seen on @the_lane Fall 22’ runway
BOW @VIKTORANDROLFMARIAGE | A modern take on the bow in beautiful, structured satin. One of our faves by @viktorandrolfmariage
ONE STEP AHEAD | Stepping into a new month with @viktorandrolfmariage This piece and the rest of the FW22 collection will soon be available at LOFT in May 2022.
BOOK NOW - VIKTOR&ROLF MARIAGE TRUNK SHOW | Get on the list for the first ever Viktor&Rolf Mariage trunk show in Hong Kong — from Sept 3-12. This is your chance to see the entire @viktorandrolfmariage collection before our more curated selection come in, as well as score a special discount! For brides who love the conceptual glamour of Viktor & Rolf, this is a must attend! Book now to secure your place at the highly anticipated trunk show. . . . . . . #SS22 #ViktorandRolf #ViktorandRolfMariage #bridalboutique #theloftbridal #trunkshow #bridalfashion #luxurybridal #curated #studio #bridalwear #weddingdressinspiration #weddingfashion #fashionedge #weddingdressideas #weddinggownhk #hkbridetobe #hkbridalshop #weddingdresshk #hkbrides #hongkong #hkbride #hkbridal #hkbridalshop #bridalhk
DISCOVER - VIVIENNE WESTWOOD • as seen on the otherworldly @the_lane bridal week • Book an appointment to shop the beautiful piece at LOFT Shot by @jessicaaleece_ for @the_lane in partnership with @hardybrothers #bridalweek22 #otherworldly @ #weddinggown #visionary #fresh #inspired #redefine #bridal #fashion #bride #editorial #perspective #wedding #styledestination #bridalboutique #curated helmed by #fashionbuyer #hk #theloftbridal
NEWHITE - TRUNK SHOW • A brand that reinvigorates our love for tulle • Tulle that you have never seen before🤍 Come discover the magic of our latest discovery @newhite_bridal & contact us to reserve your spot now -May 14-16 (3 days only!) Shot by @jenniferstenglein for @the_lane #newbrand #trunkshow #talent #weddinggown #visionary #fresh #inspired #redefine #bridal #fashion #bride #editorial #perspective #wedding #styledestination #bridalboutique #curated helmed by #fashionbuyer #hk #theloftbridal
Welcome to The LOFT Bridal, a fashion buyer’s take on bridal.
The LOFT Bridal offers an editorial perspective on weddings, assembling an exceptional repertoire of gowns and accessories handpicked from fashion vanguards who are changing the conversation on bridal today, a fresh and directional collection running the gamut from luxe sophistication to effortless bohemian, from sculptural minimalism to full-on volume and glamour.
Tailored individual appointments come with a personal consultation with founder and creative visionary Jacqueline Au, a former buyer for luxury fashion houses and invaluable sartorial advisor, who assists brides in finding everything they need for the big day and beyond.
Signature Communications Co. Ltd
On Wo LaneLuxury Yacht/Private Rare Whisky/Wine
Jervois StreetMODA FLORA・Preserved Flowers 高級保鮮花花藝品牌
Queen's Road Central, Sheung Wan
