Hotstar's Billions OOH Campaign Is Intriguing But Not All Are Impressed:
The latest outdoor campaign by online streaming service Hotstar for the TV series Billions may have got the fans to chuckle, but not all are impressed.
The OOH campaign conceptualised by an in-house team at Hotstar seeks to create intrigue. One of the OOH creatives features a QR code which is an invitation to watch the show. The QR code goes with the line - Scan to get Billions. This hints at a possibility to make a quick buck upon scanning but instead leads to the show’s landing page on Hotstar. The other creative goes with a minimal approach and simply says ‘We have Billions to spare.’ Both the campaigns rely on viewers understanding the pun and the reference to the show.
Bisleri battles look-alikes with vernacular labels:
The bottled water market in India is growing at a significantly high rate of 23–25% driven by the quest for clean water and water on-the-go. In this growing market, Bisleri has been attempting to stay relevant to its consumers and to that end is now introducing dual-language labels across India. The initiative is aimed at connecting with locals and battling counterfeiting.
Inuxu's 'adgebra' platform joins forces with iZooto for native ads in browser notifications:
Inuxu’s ‘adgebra,’ one of India’s largest regional language native advertising platform, has partnered with iZooto, reportedly the No. 1 web push notification platform, to monetize the notifications with targeted native ad solution.
With the ever-growing native advertising landscape, ‘adgebra’ has been creating its niche by offering native ads in more than 10 Indian regional languages. As per data from KMPG and Google, the number of Indian-language internet users stand at around 234 million in 2016, far more than the 175 million English-language internet users and are bound to grow to 536 million by 2021. ‘adgebra,’ in partnership with more than 700 English and regional language websites, offers an unprecedented reach for advertisers.
Dharma 2.0-SRK-Gauri Khan add 'Touch of Love' in new campaign for D'Decor:
Dharma 2.0, the young creative unit from the stable of Karan Johar’s Dharma Productions, recently bagged the mandate for D’Decor’s new ad campaign - ‘Touch of Love’. While showcasing the wide array of D’Decor designs and quality, the campaign focuses on the new line of products, highlighting softness and comfort. The campaign has been conceptualised and produced by Dharma 2.0. The TVC features celebrity power couple Shah Rukh Khan and Gauri Khan, has been shot by director Punit Malhotra bringing the essence of love onscreen, albeit with a twist.
