Exhibitions are the only medium where the audience has deliberately chosen to view the advertisers. Exhibitions are a powerful promotional tool, enabling you to offer an exciting multi-sensory experience. No other form of marketing gives you direct, face-to-face access to existing and prospective customers. Visitors to the Shows will not simply be coming to window shop, they will be coming to lear
n about the products and services that are available to them. They want to see, feel, taste, hear and experience what you have to offer and, when they are satisfied that they understand the product, the will want to buy them. Manufacturers and distributors with their own presence can use the opportunity to explain their product and can refer orders to the retailers at the show.
