Smadar Kruvi – Shalhav (Smadey), a third generation food entrepreneur, born 1970 and raised in Tel Aviv, Jaffa, has a long culinary history, from restaurant manager to food and recipe consultant. While studying for her degree, Smadey worked alongside her Father, Moshe Kruvi, in their many restaurants, the most popular of which was the "Me&Me" (Mi-va-Mi) chain of restaurants and "Delidag" the famou
s fish restaurant. Smadar spent more than 20 years around family restaurants both in Los Angeles and Tel Aviv and now resides in The Netherlands with her husband and 2 boys. Coming from three generations of food entrepreneurs, food and hospitality are part of Smadey's everyday life. Being constantly involved in the family business from early childhood taught her important and fundamental rules about the food industry and gave her a rich culinary pallet and insight. She inherited the epicure and uncompromising character of her father and learnt one most very special thing from him - his secret Hummus recipe. This recipe has conquered the taste buds of hundreds of thousands of people from the early 60's up until today! All Smadey products are prepared by hand to tantalize even the harshest of critics. Generations of Fresh Hummus
Although quite common in Mediterranean countries, the Kruvi family secret recipe offers a tasteful and tantalizing twist to the simplistic basic Hummus recipe. The main ingredients comprise chickpeas and Sesame paste (Tahina) , extra virgin olive oil and spices. To preserve its neutrality, no garlic or strong odor ingredients are used. Hummusmadey is prepared with prime quality ingredients with no artificial additives or preservatives. It‘s pure "homemade and fresh" which means it should be consumed within 5-7 days.
