Mercury Network

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Mercury Network

Mercury Network - the official page for FTD Member Florists. Postings are moderated and comments are reviewed.

FTD will do our best to ensure that the Mercury Network community is a fun, informative and encouraging destination for our active member florists, their owners and employees. To ensure productive and respectful exchanges, we encourage:

- Conversations that rally around the benefits of the FTD brand and products
- Comments that will help us understand how to better serve our member florists and

consumers
- Engaging FTD and your fellow FTD member florists in positive, supportive and fun dialog

User comments are not edited for accuracy; however, to ensure a continually positive experience for the community, we may report or remove content or commentary that are or contain:

• Comments, images, logos or links that would be considered advertisements, sales solicitations, posts for commercial use not approved by FTD, or promotions discouraging use of FTD.COM and/or FTDi.com for purchasing of flowers and gifts
• Solicitation of login information, FTD.COM order and/or FTDi.com information or access of FTD.COM and/or FTDi.com account information
• Facilitate or encourage postings that are off-topic, or denigrate FTD products and services
• Spam – comments blatantly focused on selling a product or service or posted for the purpose of driving traffic to a website not affiliated with FTD for personal, political or monetary gain
• Personal Attacks – malicious intent and/or participation that is not in the spirit of civil conversation
• Illegal – laws that govern the use and infringement of copyrights, patents, Trademarks, trade secrets, etc. will be followed
• Offensive language – comments including, but not limited to profane language
• Proprietary information as it relates to FTD’s operations, technical information regarding FTD’s network, pricing, software, business plan, marketing strategy, merchandise plan or any other item that could be deemed confidential
• Self-promotion, or violates intellectual property rights of FTD or others
• False or misleading information that tarnish the FTD reputation and brand image
• Posts from non-FTD member florists to maintain the integrity of the community
• Otherwise objectionable or prohibited material subject to the Facebook Code of Conduct and Terms of Use. http://www.facebook.com/terms.php

FTD reserves the right to block you from engaging in the Mercury Network community if, in FTD’s sole discretion, you violate any of the above rules regarding content or commentary. The views, opinions, depicted results and experiences expressed in user-submitted-comments are solely those of the author and do not necessarily reflect those of FTD or our products. FTD reserves the right to change these guidelines at any time at its sole discretion. Our Member Services Team is available to assist you from 7:30am – 6:30pm CT, Monday through Friday and 8:00am – 3:00pm on Saturday. For customer service, contact us anytime, 24 hours a day, 7 days a week at 1-800-788-9000 or [email protected].

09/04/2024

🚀 Want to boost your online sales through social media? Join us on September 10 for "Crafting Content & Community on Social Media: Part 4 in a 5-Part Series" with Krista Neher from Boot Camp Digital! 🌐

In this webinar, you’ll learn:
✅ How to create compelling content that drives clicks and sales
✅ Best practices for optimizing your social media posts
✅ Strategies to build and nurture a community of loyal fans for your flower shop

📅 Date: September 10
🕒 Time: 4:00 pm – 5:00 pm ET
📍 Secure your spot today

Get ready to take your social media content to the next level! 🌸

09/04/2024

🌸 Ready to elevate your floral designs and stay ahead of the trends? 🌟 Join us for “American Floral Trends® 2025-2026: Your Gateway to Inspiration”, a virtual design show on September 25! 🚀

Discover the top five anticipated color palettes, design elements, and styles that will shape the future of floral design. Creative Director J. Keith White AIFD CFD will guide you through stunning floral applications and share expert merchandising tips to help you attract customers and grow your business.

Don’t miss this opportunity to learn from the nation’s top designers, educators, and influencers.

🌺 Secure your spot today!
👉 Register now:

08/27/2024

🚀 Missed our live session on Launching a Social Media Plan for Results? No problem! The recording is now available. Watch Part 3 of our 5-part series, Mastering E-commerce, and get ready for Part 4 on September 10! 🌟

In "Launching a Social Media Plan for Results," Krista Neher from Boot Camp Digital covers how to create a social media strategy that truly drives sales. Learn how to choose the best platforms for your business and build a repeatable, effective strategy.

📽️ Watch the recording here: https://bit.ly/EcommPart3

🌐 Don’t miss Part 4: Crafting Content & Community on Social Media on September 10!

Catch up now and be ready to take your social media to the next level! 💡

What’s a post worth? A like? Comment? Share? Without a rock-solid social media strategy tied to driving sales, you’ll never know. Businesses often start by j...

08/26/2024

We are beyond proud to be a sponsor of the 2024 Gateway to the Americas cup in Panama next week! 🇵🇦 In addition to sponsoring one of the competition tasks - the FTD Tablescape, FTD Education Consultant Jacob McCall AIFD will be one of the judges. 💐

Founded in 1996 by Gus & Deborah De La Flor AIFD, the Gateway to the Americas Cup was created to promote floral design, education and camaraderie within the American floral community. More than 30 floral artists will compete to become the next Gateway to the Americas Cup Champion. 🏆 Good luck to everyone! Go USA! 🇺🇸

08/22/2024

Summer isn't even over, but we are getting ready for the Fall and Winter holidays! 🍁🎄

Our seasonal Look Books are available at www.ftdi.com/promotions/ to preview the collections and start preparing your inventory.

Point-of-purchase posters are also available to download & print locally. Log into the Image & Logo Library on FTDi.com to find "Posters" under the asset type. Find it at www.ftdi.com/membermarketing/imagelibrary/

08/20/2024

🌟 Ready to make your social media content work for you? Join us on September 10 for "Crafting Content & Community on Social Media: Part 4 in a 5-Part Series" with Krista Neher from Boot Camp Digital! 🚀

Compelling content is key to driving online sales. If people don’t click, there’s no connection—and no purchases. In this webinar, Krista will show you how to optimize your content with best practices, strategically engage your audience, and nurture a community of loyal fans who know, like, and trust your flower shop.

📍 Register now

Don’t miss this opportunity to transform your social media presence into a sales-driving force! 💡

08/19/2024

Only 1 Week Left! 🌟🌸

Time is almost up, FTD members! You have just one week left to enter FTD's Intern with Ian contest. Don’t miss this incredible chance to work directly with Ian Prosser AIFD and take your floral business to new heights.

🌟 Deadline: Midnight, August 26
🌟 Enter NOW > www.FTDi.com/InternwithIan

This is your last chance to learn from the best and transform your floral skills. Act fast—this is a once-in-a-lifetime opportunity!

08/14/2024

Congratulations to Potratz Floral Shop & Greenhouses for celebrating 105 years as an FTD Member Florist! 🥳 We appreciate your long-standing partnership.

Learn more about the floral shop's history and their success > https://blog.ftdi.com/potratz-floral-shop/

08/13/2024

🌐 Are your social media efforts driving the results you want? Join us on August 20 for "Launching a Social Media Plan for Results: Part 3 in a 5-Part Series" with Krista Neher from Boot Camp Digital! 📈

Discover the value of a like, comment, or share when tied to a rock-solid social media strategy. Krista will cover:
✅ Choosing the best social platforms for your business
✅ Building a repeatable, effective social media strategy
✅ Maximizing your social media investment

📅 Date: August 20
🕒 Time: 4:00 pm – 5:00 pm ET
📍 Secure your spot today

Don’t miss this chance to elevate your social media game and drive more sales! 🚀

08/12/2024

Only 2 Weeks Left to Enter! ⏰🌷

FTD members, time is running out! Don’t miss your chance to work alongside the legendary Ian Prosser AIFD. This is your opportunity to elevate your floral business and learn the secrets of creating stunning luxury weddings and events.

🌟 Deadline: Midnight, August 26
🌟 Enter now at www.FTDi.com/InternwithIan

With just two weeks left, secure your spot in FTD's Intern with Ian contest. This could be the game-changer you’ve been waiting for!

Make Your Event Business Bloom! One lucky FTD Florist will win a floral event design experience like no other in the FTD Intern with Ian Contest. If you have dreams of elevating your event and wedding business, enter for your chance to win a weekend of working side-by-side with Ian Prosser AIFD, one...

08/11/2024

Are you ready to elevate your e-commerce business and drive more online sales? 🙋‍♂️ Join us for Mastering E-Commerce, an exclusive 5-part webinar series, where digital expert Krista Neher from Boot Camp Digital will guide you through the essentials of creating a successful e-commerce strategy. 🎯

8/20 - Launching a Social Media Plan for Results: Part 3
9/10 - Crafting Content & Community on Social Media: Part 4
10/1 - How to Turn Data into More Online Sales: Part 5 in a 5

REGISTER > www.ftdi.com/ftduniversity/webinars.htm

Missed a session?
Building an E-commerce Strategy: Part 1
Creating a Strong Online Presence: Part 2

WATCH > www.ftdi.com/ftduniversity/webinarmaterials.htm

The FTD Webinar & Design Series features FREE online presentations on valuable topics that can help you increase sales and profits. The webinars are presented live by one of FTD's leading Education Consultants or a seasoned business professional. Our goal is to make the webinars an easy resource tha...

08/10/2024

It was a fantastic weekend at the WTNM Florist Association, Inc. Convention that was "Grounded" in education! Thanks to J. Keith White AIFD CFD for keeping us all on the leading edge of color trends with "American Floral Trends® 2025-2026: Your Gateway to Inspiration." Keith showcased floral design applications for each trend, offering valuable merchandising tips. 💐🎨

08/10/2024

Congratulations to the one and only Ian Prosser AIFD on receiving the President’s Award at the Society of American Florists Convention this week. Ian’s main message to the audience was to “pay it forward” and continue to share and teach those who want to learn more in this incredible industry. 🌸 A well deserved honor for a great designer, teacher and human.

As a man of his word, Ian is continuing to partner with us to offer “Intern with Ian” and the opportunity to work side-by-side with him for a weekend. Exclusive to FTD Members, you can apply here > www.ftdi.com/InternwithIan.

08/09/2024

Thank you to Deborah De La Flor AIFD for presenting her spectacular non-traditional arrangements for the FTD-sponsored Experience Zone at the Society of American Florists convention. 🌺 As usual, she did an amazing job showing her glorious designs!

08/07/2024

Team FTD had a great day at the Society of American Florists Convention! We kicked off the morning at the State of the Industry presentation, then the Sylvia Cup, a great Floral Trends program and a very engaging supplier expo. Phew!!

Great to connect with so many florists and industry influencers! 🌸🌺🌹

08/07/2024

What an amazing weekend at the Kentucky Florist Association (KFA) Convention in Louisville! It was packed with education, networking and lots of fun. The President's Gala was hosted at the historic Churchill Downs, where everyone was encouraged to embrace their Derby chic. Last weekend truly was a "Run for the Flowers."

08/05/2024

FTD is proud to be a Gold Sponsor of the Society of American Florists convention. Follow us this week as we journey to Miami to network, celebrate and learn from all sectors of the industry. 🏆💐 See you there!

08/05/2024

🌸 Calling all floral designers! 🌸

Do you dream of taking your floral skills to the next level? Now's your chance! Enter FTD's Intern with Ian contest for a once-in-a-lifetime opportunity to work side-by-side with renowned floral designer Ian Prosser AIFD. 💐

🌟 Contest Dates: August 5-26
🌟 Open to all FTD member florists

Don’t miss out on this incredible chance to elevate your business and learn to create stunning luxury weddings and events. 💍🥂 Apply now at www.FTDi.com/InternwithIan and transform your floral career!

08/05/2024

🚀 Missed our live session on Creating a Strong Online Presence? Don't worry! The recording is now available. Watch Part 2 of our 5-part series, Mastering E-commerce, and get ready for Part 3 on August 20! 🌟

In "Creating a Strong Online Presence," Krista Neher from Boot Camp Digital explores how your Google Business Listing, online reviews, website copy, and product pages influence the buyer's journey. Learn how to make a compelling online presence that drives sales.

📽️ Watch the recording here: https://bit.ly/EcommPart2

🌐 Don't miss Part 3: Launching a Social Media Plan for Results on August 20!

Catch up now and be prepared to elevate your social media strategy! 💡

From website copy to Google reviews, prospective customers are deciding whether to do business with you. In this webinar, Krista Neher from Boot Camp Digital...

08/05/2024

Kudos to the Arizona State Florists Association for hosting a great Expo this year, a "Wonderful World of Weddings & Events." We were happy to be onsite to mingle with everyone for this weekend of education & networking.

07/30/2024

🚀 Ready to unlock the true potential of your social media? Join us on August 20 for "Launching a Social Media Plan for Results: Part 3 in a 5-Part Series" with Krista Neher from Boot Camp Digital! 🌟

What’s a post worth? A like? Comment? Share? Without a rock-solid social media strategy tied to driving sales, you’ll never know. Businesses often start by just “doing it” without a clear goal. In this webinar, Krista will discuss various social platforms, how to choose the best ones for your business, and how to build a repeatable social media strategy.

📍 Register now

Transform your social media presence into a sales-driving powerhouse! 🚀

07/25/2024

Vibrant colors and a delightful fragrance are just two reasons why stock is a favorite among flower enthusiasts.

When you order stock from FTD Flower Exchange by July 31, you can save up to 18% on these luscious stems! Don't miss out on this special offer -- order today!

SHOP NOW > https://sales.ftdflowerexchange.com/

07/23/2024

🌐 Are you ready to make a stronger impression online? Join us on July 30 for "Creating a Strong Online Presence: Part 2 in a 5-Part Series" and learn from Krista Neher of Boot Camp Digital! 📈

In this webinar, you'll discover:
✅ How your Google Business Listing impacts customer decisions
✅ The role of online reviews in the buyer's journey
✅ Effective website copy and product page strategies

📅 Date: July 30
🕒 Time: 4:00 pm – 5:00 pm ET
📍 Secure your spot today

07/22/2024

We are delighted to sponsor Jacob McCall AIFD at the Arkansas Florists Association Convention on August 23-25, 2024 in North Little Rock, AR! “Chromatic Alchemy: A Journey into the Emotional Tapestry of Color” will be on the main stage at 1:30 pm on Saturday, August 24.

Be sure to stop by our booth and ask us about growing your business with FTD.

Register NOW > www.arkansasfloristsassociation.com/convention/

07/18/2024

🚀 Missed our live session on Building an E-commerce Strategy? Don't worry! The recording is now available. Watch Part 1 of our 5-part series, Mastering E-commerce, and get ready for Part 2 on July 30! 🌟

In "Building an E-commerce Strategy," Krista Neher from Boot Camp Digital explores how to view the online buying experience through your customer’s eyes. Learn how to create an easy-to-navigate, trustworthy, and accurate e-commerce experience that drives sales.

📽️ Watch the recording here: https://youtu.be/PNBRIJx19sg

🌐 Don't miss Part 2: Creating a Strong Online Presence on July 30!

Catch up now and be prepared to take your online presence to the next level! 💡

Have you viewed the online buying experience through your customer’s eyes? Does your online presence provide a straight shot from "Flowers might be nice" to ...

07/16/2024

🚀 Elevate your online presence and boost your sales! Join us on July 30 for "Creating a Strong Online Presence: Part 2 in a 5-Part Series" with digital expert Krista Neher from Boot Camp Digital. 🌟

Your website copy and Google reviews play a crucial role in prospective customers deciding whether to do business with you. In this webinar, Krista will explore how your Google Business Listing, online reviews, website copy, and product pages influence the buyer's journey to purchase online.

Don't miss this opportunity to strengthen your online presence and drive more sales! 💡

REGISTER NOW > https://attendee.gotowebinar.com/register/3219905948398244960?source=Facebook

07/16/2024

Bouquets bursting with color for everyday occasions are available now! 💐The new Everyday Look Book features all of the products with recipes now on FTD.com and Proflowers.com.

View the Look Book > https://bit.ly/everyday24

07/15/2024

We are pleased to sponsor J. Keith White AIFD CFD AIFD at the WTNM Florist Association, Inc. Convention on August 2-4, 2024 in Lubbock, TX! “American Floral Trends® 2025-2026 – Your Gateway to Inspiration” will be on the main stage at 10:00 am on Sunday, August 4.

Be sure to stop by our table and ask us about growing your business with FTD.

Register NOW > www.wtnmfa.com/upcoming-events

07/13/2024

🚀 MASTERING E-COMMERCE - A FREE 5-PART WEBINAR SERIES FOR SUCCESS 🚀
Join us for an exclusive 5-part webinar series, where digital expert Krista Neher from Boot Camp Digital will guide you through the essentials of creating a successful e-commerce strategy.
📅 7/16, 7/30, 8/20, 9/10, 10/1
⏰ 4:00 pm - 5:00 pm ET

🌟 Attend all 5 webinars for a chance to WIN two of Krista’s books:
📚 “Digital Marketing That Actually Works: The Ultimate Guide”
📚 “Implementing Digital Marketing That Actually Works: The Ultimate Planner”

Register now and start your journey to e-commerce success! www.ftdi.com/ftduniversity/webinars.htm

07/10/2024

We love celebrating our member florists, especially when they are celebrating a major anniversary milestone! Garrison Hill Florists has been an FTD member for more than 100 years! 🥳

Learn more about their journey in this week's Mercury Messenger blog > https://bit.ly/garrisonhill

Address

200 N La Salle Street
Chicago, IL
60601

Website

http://www.FTDi.com/

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Videos

FTD Mercury Online

A powerful website that makes it easy for your customers to shop and produces results is essential for flower shops. FTD Mercury Online is powered by Shopify, the leading e-commerce platform in today's market, and customized for florists. Contact us for a demo and learn how we're empowering innovation.

Mother's Day 2024 Labor Savers

Labor saver bouquets are a great way to optimize your designers' time for high volume products that you need to crank out the week of Mother's Day. With many styles and new and improved recipes, now is the time to check the cost-effective bouquets out. Learn from Waheeda how easy it is to prep labor savers from Flower Exchange. 🌹 Check out sales.ftdflowerexchange.com before they sell out!

2023 Interflora World Cup finalists announced #InterfloraWorldCup2023 #ftdflorists #oasisfloralproductsnamerica #smithersoasisnamerica

Elly Lin and Connie Mae

Turn up the volume and be amazed as friends Elly Lin and 康妮媚 - Connie Mae work together to bring magic to the AIFD Symposium stage in Chicago!! Bravo!! #AIFD2023GROW #AIFDchicago2023 #EllyLin #ConnieMae

Check out the last 5 minutes of the four finalists competing for the title of FTD America’s Cup competition at AIFD Symposium. Best of luck to the finalists!

Have you checked us out recently? FTD is focused on re-investing in our members. We've launched new technology including a best-in-class website powered by Shopify and offer a marketing concierge service to drive quality traffic to your new site. Our average orders values continue to be $80+ and we're winning partnerships to drive valuable orders to florists in our network. What are you waiting for? Request more information here > www.ftdi.com/membership/joinftd.asp

This past Summer, following global safety regulations, we traveled to The Netherlands to meet with the flower growers who contribute to our bouquets and learn how they make magic bloom. At the heart of FTD are the local florists, and behind the scenes are the flower growers 💐 #ftdflowers

FTD Live Wire: Real Talk with Real Florists

Thank you for joining us for today’s Live Wire with Carly Anechiarico from Blossom Flower Shops in Yonkers, NY to talk about all things related to operating a flower shop during COVID-19 and the current situation in the world.

FTD Live Wire: Preparing for Mother's Day - Part 3

Thank you for joining us as we discuss final preparations for Mother's Day with our special guest FTD Florist EVP Tom Moeller. Please let us know if you have any questions or feedback!

FTD Live Wire: Spring & Mothers Day Marketplace Containers Unboxing

Take 2! 🎬 Thank you for joining us again today as we unbox our fresh, new line of Marketplace containers for Spring and Mother's Day! 🌷📦🌷📦

FTD Live Wire: Spring & Mothers Day Marketplace Containers Unboxing

Thank you for joining us as we unbox our fresh, new line of Marketplace containers for Spring and Mother's Day! 🌷📦🌷📦

FTD Valentine's Day 2020

Thank you to our FTD Florists for helping us deliver a terrific Valentine's Day. Florist Executive Vice President Tom Moeller shares his thanks with our dedicated florist network.

Our beautiful Valentine's Day Collection is available now on FTD.com and ProFlowers.com. Starting on February 3, consumer orders will be limited to only the holiday assortment and select birthday and sympathy items to help you streamline your operations during the busy peak period. We are ready to help you have a GREAT Valentine's Day! 🌹♥️🌹