what iF we

what iF we what iF we...embrace (im)possibilities, fuel creative collaboration and arrive at exciting solutions!

It’s the final two days of Message In a Bottle at  ! A  &   ProductionDirected and Choreographed by Kate Prince Based on...
05/11/2024

It’s the final two days of Message In a Bottle at !

A & Production
Directed and Choreographed by Kate Prince
Based on the songs of Sting
With : The Kate Prince Company

North American Tour Management:
North American Production Management Consultant:

Photo: TBC

  1 year:   ’s Ahmanson Theatre.Directed and Choreographed by Warren Carlyle Set Designer Jason Sherwood Costume Designe...
02/29/2024

1 year: ’s Ahmanson Theatre.

Directed and Choreographed by Warren Carlyle
Set Designer Jason Sherwood
Costume Designer Anne Hould-Ward
Lighting Designers Ken Billington & Brian Monahan
Sound Designer Dan Moses-Schrier

Production Management:
General Management:

Photo credit: Matt Murphy

  comes to 's Cadillac Palace Theatre for 1 week starting Tuesday!what iF we Productions has been working with this inte...
02/25/2024

comes to 's Cadillac Palace Theatre for
1 week starting Tuesday!

what iF we Productions has been working with this international production team to bring their production to North America. We’ve been collaborating closely with this production’s producers, production managers, and touring crew to adapt this international tour to play cities from coast to coast.

A & Production
Directed and Choreographed by Kate Prince
Based on the songs of Sting
With : The Kate Prince Company

✏️ Set Designer Ben Stones
📽️ Video Designer Andrzej Goulding
👗 Costume Designer Anna Fleischle
💡 Lighting Designer Natasha Chivers
🎚️ Sound Designer David McEwan

📸 Photo credit: Lynn Theisen


In today’s world, audience engagement is key, and at iF We Productions, we specialize in finding ways to put your story ...
02/23/2024

In today’s world, audience engagement is key, and at iF We Productions, we specialize in finding ways to put your story directly in the hands of your guests through interactives!

From matching your ideas with the perfect show control solutions to choosing guest interfaces, we’re here to guide you every step of the way. Plus, we can help you capture valuable interaction data to help you refine and enhance future events.

📸Pictured here is an interactive element at Abbott Elementary’s “New Teacher Disorientation” at ComiCon 2022. Working with Creative Riff and fabrication partner 11th Street Workshop, we crafted this engaging opportunity for fans to 'turn the lights back on' in Mr. Johnson’s closet, immersing them directly into the world of Abbott Elementary.

The result? A memorable and engaging experience that brought the show to life for its fans!

Photo Credit: SpearheadIn today’s world, audience engagement is key, and at iF We Productions, we specialize in finding ways to put your story directly in the hands of your guests through interactives!

From matching your ideas with the perfect show control solutions to choosing guest interfaces, we’re here to guide you every step of the way. Plus, we can help you capture valuable interaction data to help you refine and enhance future events.

📸Pictured here is an interactive element at Abbott Elementary’s “New Teacher Disorientation” at ComiCon 2022. Working with and fabrication partner , we crafted this engaging opportunity for fans to 'turn the lights back on' in Mr. Johnson’s closet, immersing them directly into the world of Abbott Elementary.

The result? A memorable and engaging experience that brought the show to life for its fans!

Photo Credit: Spearhead

🌟   is ready to make its North American debut tonight! This breathtaking  production, choreographed by Kate Prince and s...
02/07/2024

🌟 is ready to make its North American debut tonight! This breathtaking production, choreographed by Kate Prince and set to the iconic music of Sting, is embarking on a 10-city tour across the US and Canada. Proud to have provided production management consulting services through what iF we Productions to bring this exciting show to stages across North America!

👋 Meet Luke Ricca, the driving force behind what iF we productions!Luke's journey began in Illinois, where he graduated ...
10/05/2023

👋 Meet Luke Ricca, the driving force behind what iF we productions!

Luke's journey began in Illinois, where he graduated from The Theatre School at DePaul University. He honed his expertise with managing venues with Broadway In Chicago before making the leap to New York City to work more directly with productions. Luke was a Production Manager/Technical Supervisor with Aurora Productions, overseeing 20+ Broadway, Off-Broadway, US, and International Tours, including FROZEN, NETWORK, THE FERRYMAN, HEAD OVER HEELS, and ROCK OF AGES.

Fueled by a passion for storytelling and live production, Luke founded what iF we productions to redefine the possibilities in events and theatre while championing sustainability. Join us as we embark on this journey to explore new horizons together! 🌟

🚀 Launch Alert! We're excited to introduce what iF we Productions on Facebook! With endless possibilities, we’re here to...
10/03/2023

🚀 Launch Alert! We're excited to introduce what iF we Productions on Facebook! With endless possibilities, we’re here to help tell stories through live events and theatre. Join us on this extraordinary journey, one production at a time.

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