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IC Summits Marketing and Advertising Exchange, 67 West Street, New York, NY (2024)

09/16/2022

Thank you to our sponsors Aquent Studios at Rockwell Automation, Basis Technologies , Ciceron , Dunn Solutions, Marketing Architects, Media Minefield, Simpli.fi, Foundry425 at Star Tribune , Taylor Corporation , and XCentium and all who attended ICSMAX Minnesota yesterday. Incredible ideas and tactics were shared by some of the best marketers in the Midwest.

Exciting news! ICSMAX is now a part of Retail Summits!
Your favorite marketing events are getting a fresh coat of orange paint and will now be hosted by Retail Summits.

Make sure to follow Retail Summits on Instagram, LinkedIn, and Twitter to stay up to date on all upcoming events and opportunities!

We look forward to seeing all of the faces from ICSMAX Minnesota next year at the Minneapolis eCommerce Summit on April 23rd 2023.

09/14/2022

Studies show that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%. It also costs up to 7x more to acquire a new customer than it is to retain an old one. Maintaining a strong relationship with customers is more important than ever.

As consumers have more control over their relationships with brands, how are loyalty marketers evolving their programs to meet this landscape?

Find out how to manage your brand’s reputation, prevent negative experiences, and the value of engagement by attending ICSMAX Minnesota tomorrow September 15th!

Hear from experts in customer loyalty like Alan Arlt, Founder of Ultimate Hoops and Gretchen Halverson, Manager of Digital Engagement and Access for the Minneapolis Institute of Art.

Now’s your last chance to get tickets! You don’t want to miss out on this incredible educational experience.
https://bit.ly/3EUPeTY

09/13/2022

Data-driven marketing is a top priority for marketing leaders. 40% of organizations aim to increase data-driven marketing budgets in the next year, and 64% of marketing leaders report that data-driven strategies are vital in today’s economy. Although data driven marketing has proven beneficial, marketers must keep in mind that 93% of Americans considered it important to be able to control who could access their personal data.

How are companies using new tools to foster and integrate their digital marketing strategies?

Learn from the best marketers from across the Midwest at ICSMAX Minnesota. Join us in Minneapolis this Thursday, September 15th for this live in-person event.

Hear from panelists like Ryan Pena, National Marketing Manager for Be The Match and Meg McDougall, Director of Digital Content for Self Esteem Brands as they share how they involve digital innovation in marketing plans.

Only 2 days left until this event begins! Now is your chance to get involved.
Register today. https://bit.ly/3EUPeTY

09/12/2022

In September 2021, TikTok surpassed the 1 billion user mark. It’s growth as a social platform is on track to surpass Instagram, making this social platform a valuable addition to marketer’s social media strategies.

What new methods of marketing can brands adopt into their social media strategy to drive brand awareness while engaging with a younger audience?

Learn how to create organic and authentic content by attending ICSMAX Minnesota. With only 3 days remaining until this live event, why wait to become a part of the conversation?

Hear from panelists like Gabby Grahek, Head of Social Media for Prime Therapeutics and Drew Gneiser, Senior Social Media Specialist for TPT - Twin Cities PBS.

Get your tickets today while they’re still available. https://bit.ly/3EUPeTY

09/09/2022

Studies show that storytelling in marketing can increase conversions by up to 30%. Psychologists also recently discovered that the human mind is about 22 times more likely to remember facts when they’re presented as are part of a story.

How are marketers resonating with their target audiences and creating a lasting impact that drives customer loyalty?

Strengthen your brand initiatives by attending ICSMAX Minnesota on September 15th. Join us in Minneapolis to gain valuable knowledge on how you can better market to your brand’s consumers.

Hear from panelists like Leigh Wendinger, Marketing Director for Grain Belt Beer and Kristi Piehl, Founder, CEO of Media Minefield.

Develop a meaningful brand story by getting your tickets today.
Only 5 days left!

https://bit.ly/3EUPeTY

09/08/2022

The marketing funnel was once a valuable tool that typically depicted the buyer journey in three parts: awareness, consideration, and conversion. With the introduction of digital marketing techniques, this once reliable and trusted marketing method has become outdated. The new flywheel method puts customer experience at the forefront of a marketer’s mind and accounts for the ways customers can advocate for a brand online.

How are marketing professional implementing the flywheel method and what are the best actionable insights to start using?

Effective marketing can be difficult to get right, but by attending ICSMAX Minnesota, you’ll learn how experts in the field juggle creative demands, budget limits, and channel decisions all while ensuring their customers have the best possible experience possible.

Hear from panelists like Mike Sidders, Marketing and Digital Leadership, and Amy Struve, Senior Manager, B2B Marketing, .

With September 15th rapidly approaching, register today while there’s still time.
https://bit.ly/3EUPeTY

09/07/2022

Accessibility, racial and gender equity, and ending discrimination based on gender, race, religion, and sexual orientation are key socially responsible practices that every business should be aware of. A recent study shows that the top two most frequently reported experiences of discrimination are in the workplace occur when applying for jobs and when it comes to being paid equally or considered for promotions.

Socially responsible practices, like those mentioned above, have always been important.
How have brands implemented CSR practices into their sustainable business models and how has doing so strengthened business practices?

Learn how to best address key corporate issues while staying socially conscious at ICSMAX Minnesota. This one-day live event promotes discussion of key concerns amongst marketing professionals and solutions to those areas of interest.

Hear from panelists like Michael Scholl, Chief Compliance Officer & Executive Vice President of Corporate Relations for Hearing, Joel Swanson, Vice President of Marketing for Affinity Plus Federal Credit Union, and PJ Stoe, Director of Social Enterprise for Cookie Cart.

Time is running out to get your tickets, you don’t want to miss out on this opportunity.
Register today https://bit.ly/3EUPeTY

09/07/2022

Accessibility, racial and gender equity, and ending discrimination based on gender, race, religion, and sexual orientation are key socially responsible practices that every business should be aware of. A recent study shows that the top two most frequently reported experiences of discrimination are in the workplace occur when applying for jobs and when it comes to being paid equally or considered for promotions.

Socially responsible practices, like those mentioned above, have always been important.
How have brands implemented CSR practices into their sustainable business models and how has doing so strengthened business practices?

Learn how to best address key corporate issues while staying socially conscious at ICSMAX Minnesota. This one-day live event promotes discussion of key concerns amongst marketing professionals and solutions to those areas of interest.

Hear from panelists like Michael Scholl, Chief Compliance Officer & Executive Vice President of Corporate Relations for Starkey Hearing, Joel Swanson, Vice President of Marketing for Affinity Plus Federal Credit Union, and PJ Stoe, Director of Social Enterprise for Cookie Cart.

Time is running out to get your tickets! You don’t want to miss out on this opportunity.

Register today. https://bit.ly/3EUPeTY

09/06/2022

Chatbots have played a large part in handling customer interactions in 2021 and 2022. With the advancement of machine learning, natural language processing, and AI, chatbots are set to become robust content partners in 2023.

How are marketing professionals leveraging new opportunities and improved technology to effectively reach their audience and create a loyal customer base?

Learn the answer to this question and more at ICSMAX Minnesota on September 15th, 2022. As the deadline to purchase tickets rapidly approaches, are you willing to risk not having a seat at the table as experts in marketing discuss next steps for 2023?

Hear from panelists like Maria Hokanson, Executive Vice President, Marketing, U.S. and Canada for Dairy Queen, Caroline Larson, Senior Director of Marketing for Caribou Coffee, and Bill Dunn, President of Dunn Solutions.

Register today before tickets run out. https://bit.ly/3EUPeTY
#2023

09/06/2022

For the past 26 years, Andrew Eklund has led Ciceron and their clients through the ever-evolving digital marketplace. Andrew thoroughly enjoys working with clients to rethink, regroup, and reinvent themselves to build their brands. Andrew and his firm's mission is to help guide their clients through often uncharted waters -- hence the word "cicerone," a "trusted and masterful guide."

In 1995, when Andrew started Ciceron, being a cicerone meant helping leaders grasp the early possibilities of the Internet. Today, they are firmly committed to fusing CREATIVE + MEDIA + DATA into a high-energy environment that moves at the speed of the consumer. Andrew and his team at Ciceron see no other way to create and extract value for their clients than to provide a unified, interdisciplinary agency.

Join Andrew at ICSMAX Minnesota for his 9:00 AM panel, “Next Big Ideas in Marketing (Challenges & Opportunities)” on September 15th in Minneapolis.

To join Andrew and Ciceron at ICSMAX Minnesota on September 15th, register now with this link: https://bit.ly/3EUPeTY

09/01/2022

Many consumers are becoming more aware of data privacy initiatives and protecting their information online has become higher priority for them. 86% of consumers “care about data privacy" and want more control, while 79% are willing to invest time or money to better protect their privacy. New social media policies might be required to meet the changing needs of consumers in this realm.

What implications do new data privacy laws have on digital marketing and how do they alter the traditional Earned / Paid / Owned / Shared media mix?

Don’t miss your chance to learn about how to support digital innovation, increase customer loyalty, and more by registering to attend ICSMAX Minnesota. Create new opportunities with over 200+ marketing professionals from across the Midwest at this one-day live event.

Hear from panelists like Meg McDougall, Director of Digital Content for Self Esteem Brands and Tanya Dreesen, Vice President, Partnership Activation & Special Projects for Minnesota Vikings.

Register today for September 15th while tickets are still available. https://bit.ly/3EUPeTY

08/31/2022

Recent studies show that we’re exposed to an average of 5,000 brand messages every day. Despite this, we’re only aware of about 86, and only 12 end up making a lasting impression. In a crowded market, creating content that stands out can be difficult, however research has found that storytelling in marketing can boost conversion rates by up to 30%.

How are marketing professionals catching the eye of the consumer by incorporating emotions, experiences, and shared ideas into their marketing strategies?

Learn how to better understand your consumers preferences at ICSMAX Minnesota. Join over 200 marketers and brand leaders from across the Midwest as they discuss marketing techniques that have brought them success.

Hear from speakers like Molly Kinsella, Vice President, Creative Services for Best Buy and Gretchen Halverson, Manager of Digital Engagement and Access for the Minneapolis Institute of Art.

Register today for September 15th https://bit.ly/3EUPeTY

08/30/2022

Marketers are ditching out-dated funnel structures and instead choosing the momentum-building concept of the flywheel, which actively attracts, engages, and delights customers throughout their entire journey. Customers are asking their networks for advice, utilizing social media to search, and reading third party reviews now more than ever.

Despite the ever-changing challenges that make effective marketing difficult, how are marketing professionals utilizing new concepts to engage their audience and obtain more loyal customers?

Learn how to break out of traditional marketing techniques and improve your strategy by attending ICSMAX Minnesota.

Hear from panelists like Amy Struve, Senior Manager, B2B Marketing for Minnesota Wild and Glenn Bottomly, Chief Marketing Officer for Taylor Corporation discuss actionable insights for the flywheel strategy.

Register today for September 15th https://bit.ly/3EUPeTY

08/29/2022

The shopping trends amongst generations differ greatly. Millennials and Gen-Z both prefer to discover new products on social media, however Millennials prefer ads and sponsored content, while and Gen-Z prefers short form videos. Although online discovery is popular, 73% of consumers say they still prefer to purchase a product in-store.

As trends change, how are brands evolving to stay relevant and top of mind within their target demographics purchasing preferences?

Attend ICSMAX Minnesota on September 15th to learn about current industry trends and predictions for the 2023 market.

Hear from speakers like Maria Hokanson, Executive Vice President, Marketing, U.S. and Canada for Dairy Queen and Caroline Larson, Senior Director of Marketing for Caribou Coffee.

Register today to unlock valuable insights https://bit.ly/3EUPeTY

08/26/2022

Customers who have an emotional relationship with a brand will likely recommend the company at a rate of 71% and 70% of viewers who experienced an intense emotional response to an ad were very likely to buy the product. Brands can develop strong emotional connection with customers through storytelling as a marketing technique.

As a marketer, what steps are you taking to create effective and authentic communication between your company and its customers?

Join us at ICSMAX Minnesota to connect and network with over 100 other marketing professionals from across the Midwest.

Gain valuable insights from panelists like Griffin Severson, Communications Director for Revo Health and Brian Tockman Strategic Marketing & Insights Director for Cargill.

Register today for September 15th. https://bit.ly/3EUPeTY

08/25/2022

Effective communication is a building block of successful organizations. It promotes motivation, makes decision making easier, and assists in problem-solving. Wielding communication correctly can help set your business apart from competing agencies.

As a marketer, how can you ensure you are open to collaboration and can productively communicate with your organization?

Join us at ICSMAX Minnesota for the chance to improve upon your communication skills by networking and connecting with marketing professionals from across the Midwest.

Hear from panelists like Anna Knutson, Director of Marketing for Lucy & Co. and Katie Warren, Chief Marketing Officer for St. Olaf College.

Register now for September 15th. https://bit.ly/3EUPeTY

08/24/2022

Recent marketing surveys found that 69% of consumers agree that they're more likely to participate in a loyalty program if a mobile app is available. More than 50% of consumers say customer service is what keeps them loyal to their favorite brands, and since implementing customer loyalty methods, sales have gone up by as much as 80%.

With a variety of loyalty strategies to utilize take, how can marketers know the best strategy for their brand?

Join us at ICSMAX Minnesota to meet with marketing professionals from across the Midwest This one-day live networking experience fosters innovation and allows you to expand your professional horizons.

Hear speakers like Alison Fogarty, Vice President of Marketing for Mystic Lake Casino Hotel and Alan Arlt, Founder for .

Register now while tickets are still available.

08/23/2022

Tik Tok has become the first non-Facebook app to reach 3 billion global downloads. This platform of organic and authentic content is trending with younger audiences with roughly 43% of TikTok's global audience falling between 18 and 24 years old, and 32% between 25 and 34. Studies show that authenticity is a crucial element in how Gen-Z evaluates products and services.

What methods are brands using to meet their younger audiences demand for organic and authentic content?

Join us at ICSMAX Minnesota to connect and network with over 100 brand and marketing professionals from across the Midwest. Learn about the types of content that will gain more attention and success from younger audiences.

Hear from speakers like Gabby Grahek, Head of social media for , Nicholas Dettmann, Social and Digital Media Specialist for , and Shane Dunn, Chief Development Officer for .

Register today for September 15th https://bit.ly/3EUPeTY

08/22/2022

Studies show that corporate social responsibility is directly tied to purchases. 51% of consumers want to reward responsible companies with their business and 53% saying they'd pay a premium for products from a socially responsible company.

How can marketers incorporate corporate social responsibility practices into their business models to strengthen their relationship with consumers?

Join 100+ marketing professionals from across the Midwest for a day of networking, sharing ideas, and expanding your professional horizons at ICSMAX Minnesota. This one-day live event was created by and for marketers to discuss what currently matters most in the industry.

Hear from speakers like Michael Scholl, Chief Compliance Officer & Executive Vice President of Corporate Relations for Starkey Hearing and Joel A. Swanson II, APR, MACT, Vice President of Marketing for Affinity Plus Federal Credit Union.

Register today for September 15th. https://bit.ly/3EUPeTY

08/19/2022

Storytelling is an incredibly valuable tool that brands can use to deepen the connection with their customers and standout in a crowded market. Research shows, that a well-developed brand story makes advertisements more enjoyable to customers, with 92% of consumers saying they prefer when brands to make ads feel like a story.

As a marketer, how are you developing an authentic and captivating brand story that resonates with your audience?

Join us on September 15th and connect with over 100 other marketers and brand professionals at ICSMAX Minnesota.

Hear from panelists like Allison Murn, Senior Marketing Lecturer & Digital Marketing Leader for University of Minnesota Twin Cities and Leigh Wendinger, Marketing Director, Grain Belt Beer as they discuss storytelling as a marketing tactic in the B2C environmen.

Register today for you and your team. https://bit.ly/3EUPeTY

08/18/2022

Developing momentum by building strategies to support new marketing funnel structures is important to effective B2B marketing. Research shows that 67% of B2B content teams create top-of-funnel content the most often, 28% say they create content for people in the middle of the funnel, and just 5% focus their attention on B2B buyers who are moments away from buying.

As a marketing professional, how are you utilizing best practices to actively attract, engage, and appeal to consumers throughout their entire journey?

Join us at ICSMAX Minnesota to connect and network with over 100 other marketing professionals across the Midwest.

Hear from speakers like Bill Dunn, President for Dunn Solutions and Amy Struve, Senior Manager, B2B Marketing for Minnesota Wild discuss actionable insights.

Register today for September 15th https://bit.ly/3EUPeTY

08/17/2022

Studies show that owned media and content marketing costs as much as 62% less than paid media. Blogging alone can be a huge benefit to brands, with companies that blog regularly gaining as many as 68% more leads than those that don’t.

As a marketer, how are you integrating content marketing and owned media into your brands digital strategy?

Join us at ICSMAX Minnesota to collaborate and learn with over 100 other marketing professionals from across the Midwest.

Hear speakers such as Josh Peterson, Vice President of Media and Analytics for Sleep Number, and Ryan Pena, National Marketing Manager for Bethematch.org share their experiences with utilizing digital innovation.

Register today for September 15th https://bit.ly/3EUPeTY

08/16/2022

93% of Americans consider it important to be able to control who can access their personal data, 86% of US citizens have attempted to remove or decrease their digital footprint online, and around 81% of Americans are concerned with companies collecting their data.

With the media landscape constantly evolving, how are marketers navigating new data privacy concerns and what implications do new data privacy laws have on digital marketing?

Join us at ICSMAX Minnesota connect and discuss digital innovation, new marketing tools, and more. This event is designed by and for marketers to connect and network with other professionals across the Midwest.

Hear from speakers such as Sheila Conlon, Director of Digital Marketing for EVEREVE and Meg McDougall, Director of Digital Content for Self Esteem Brands.

Register today to secure your spot for September 15th. https://bit.ly/3EUPeTY

08/15/2022

Recent studies show, that when customers love a brand story, they’re 55% are more likely to buy the product in the future, 44% of customers will share the story, and 15% of customers will buy the product immediately. Customers are more likely to remember compelling brand stories, be persuaded by them, and feel personally connected to the brand as a result.

Is your company telling a relatable and compelling brand story? And how can brands foster better communication with the customers they serve?

Attend ICSMAX Minnesota to learn the answers to these questions and more on September 15th, 2022. Connect with over 100 other brands and marketers to create connections and learn best practices.

Hear from speakers like Griffin Severson, Marketing Manager for Revo Health, and Kristi Piehl, Founder and CEO of Media Minefield.

Register today while tickets are still available. https://bit.ly/3EUPeTY

08/12/2022

Stubbornness and inability to communicate can lead to inefficiency in the workplace. In fact, 86% of company leadership cite a lack of collaboration as the top reason for new strategies failing.

How is your company wielding collaboration effectively when working with brands or agencies?

Join us September 15th at ICSMAX Minneapolis to meet with and learn from other marketing and brand professionals as they discuss topics such as social media, loyalty and consumer marketing, and agency collaboration.

Gain valuable insights from experts such as Corey O’Brien, Vice President, Solution Sales for Aquent and Bailey Alto, Marketing Director for the Minnesota Timberwolves and Minnesota Lynx | WNBA Finals.

Register today to guarantee your spot. https://bit.ly/3EUPeTY

08/11/2022

A 2022 survey found that found that 24% of marketers considered TikTok effective for reaching their business goals, compared to just 3% in the previous year— a 700% increase. With this increase influencer marketing becomes even more valuable. 35% of TikTok users discovered products and brands from a creator, and 65% of users enjoy when creators post about products and brands.

What are some new methods that marketers are adopting to reach younger audiences? How important are TikTok influencers in their current marketing plans?

Trade insights and connect with fellow marketers at ICSMAX Minnesota on September 15th! Experience 8 expert led panels with 30+ speakers representing local and national brands.

Hear panelists like Drew Gneiser, Senior Social Media Specialist at TPT - Twin Cities PBS, Michelle Mazzara, CEO of Luvafoodie Dog and Cat Lovers Spice Blends, and Shane Dunn, Chief Development Officer at Pedal Pub Twin Cities.

Register now. https://bit.ly/3EUPeTY

08/10/2022

In 2022 alone, 56% of consumers between 18 to 24 years old and 47.5% of those between 14 to 17 year old have made at least one purchase through a social platform. These figures are higher than other generations, with only a third of consumers between 45 to 65 years of age making even one purchase on social media this year.

What are marketers doing to keep younger generations actively buying on social media while also reaching and appealing to older generations?

Find the answers you’re looking for at this one-day marketing event, ICSMAX Minnesota. Join us September 15th for a day dedicated to making powerful professional connections that make a difference.

Hear panelists like Kristin Prestegaard, Chief Engagement Officer of Minneapolis Institute of Art, and Victor Peña, CEO of OmniPrint International Inc.

Register now to save your spot. https://bit.ly/3EUPeTY

08/09/2022

A 2022 survey revealed that 34% of marketers say co-marketing or brand partnerships are the most effective ways to increase an email subscriber list.

What are marketers doing to ensure effective and open communications when collaborating with an agency and how can they make sure their goals are aligned?

Join us at ICSMAX Minnesota to connect and discuss partnership strategies, brand collaborations, and more! This one-day live event is designed by and for marketers to connect and network with other professionals from across the Midwest.

Here from speakers Katie Warren, Chief Marketing Officer of St. Olaf College , and Anna Knutson, Director of Marketing at Lucy & Co. .

Register now for September 15th. https://bit.ly/3EUPeTY

08/08/2022

A study from 2022 shows that selling to an existing customer has a 60-70% success rate, compared to prospecting for a new customer, which only has a 5-20% success rate.

How are marketers changing the landscape of their brand to keep customers loyal? At the same time, how are these brands attracting new customers and making sure they stay?

Join us with 100+ marketers from across the Midwest to discuss innovative customer loyalty strategies at ICSMAX Minnesota. Experience 8 expert led panels with 30+ speakers representing local and national brands.

Hear from panelists like Alison Fogarty, Vice President of Marketing at Mystic Lake Casino Hotel and Tanya Dreesen, Vice President, Partnership Activation & Special Projects for the Minnesota Vikings .

Register now for September 15th. https://bit.ly/3EUPeTY

08/05/2022

77% of consumers are motivated to purchase from companies committed to making the world a better place and remain more loyal to brands that align with their own social values, increasing repeat purchases and recommending the brand to friends and family.

How have brands implemented corporate social responsibility practices into a sustainable business model, and how has doing so strengthened their fundamental business practices as well as their brand?

Learn from marketers across the Midwest at the ICSMAX Minnesota. Join us on September 15th for a day filled with panels and presentations, focusing on how brands are evolving to stay top of mind.

Hear from speakers like Joel Swanson, Vice President of Marketing at Affinity Plus Federal Credit Union and PJ Stoe, Director of Social Enterprise at Cookie Cart .

Register now. https://bit.ly/3EUPeTY