Serendipity Bridal Collections

Serendipity Bridal Collections **Open by appt. only. Shop our wide-ranging collection of gowns — all under $2k!
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05/21/2024
Taking a moment to obsess over our   Marissa on her wedding day. What a true fairytale! 🧚🏼‍♀️•••We always love the proce...
05/16/2024

Taking a moment to obsess over our Marissa on her wedding day. What a true fairytale! 🧚🏼‍♀️
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We always love the process of finding the most fitting dress to capture the look and feel that our brides are going for… but to see everything come to life on the actual wedding day is the most exciting part!

📷:

Reflecting on some of our most recent   and am reminded how special it is to get to be a part of so many amazing womens’...
05/12/2024

Reflecting on some of our most recent and am reminded how special it is to get to be a part of so many amazing womens’ wedding day — it’s truly a dream of a job.
🫶🏻🫶🏻🫶🏻
Thank you for choosing Serendipity!

Such a beautiful wedding +   🌴🤍👰🏼‍♀️
03/01/2024

Such a beautiful wedding + 🌴🤍👰🏼‍♀️

Get ready for an exciting season! •••Fall/Winter ‘24 dresses coming soon — we can’t wait.
02/19/2024

Get ready for an exciting season!
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Fall/Winter ‘24 dresses coming soon — we can’t wait.

…on the 12th day of Christmas, Serendipity gave to youuuu… NEW PRETTY DRESSES! ❤️❤️❤️•••
12/24/2023

…on the 12th day of Christmas, Serendipity gave to youuuu… NEW PRETTY DRESSES! ❤️❤️❤️
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This first look was captured so beautifully. 🩷 We love this lace-up back on Becca — she’s wearing a style from our priva...
12/11/2023

This first look was captured so beautifully. 🩷 We love this lace-up back on Becca — she’s wearing a style from our private label.
📷: Liza Barrick

12/10/2023
12/10/2023
Thank you to this beautiful bride for including us in such a special moment of her wedding journey. •••It was one of thi...
12/10/2023

Thank you to this beautiful bride for including us in such a special moment of her wedding journey.
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It was one of this first times we got to experience something so special and I can’t wait to circle back & and share photos from her wedding day next November! 🩷🩷🩷

It’s all about the feeling when you put the right dress on — we loved having Taylor & her crew yesterday! 🩷🩷🩷•••        ...
12/03/2023

It’s all about the feeling when you put the right dress on — we loved having Taylor & her crew yesterday! 🩷🩷🩷
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spotted:
11/17/2023

spotted:

11/17/2023

🥹

Book now while gift cards last!!! ❤️ >>> serendipitybc.com
11/17/2023

Book now while gift cards last!!! ❤️

>>> serendipitybc.com

Congratulations to Alison on saying yes to her dress today! The dress you chose is absolutely perfect! 🤍🤍🤍•••           ...
04/16/2022

Congratulations to Alison on saying yes to her dress today! The dress you chose is absolutely perfect! 🤍🤍🤍
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Yay Daisy!!! We are so happy you found the perfect dress today for your winter wedding! ❄️🤍✨•••
04/16/2022

Yay Daisy!!! We are so happy you found the perfect dress today for your winter wedding! ❄️🤍✨
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Congratulations Alexis!!! We loved having you today. 👗🤍•••
04/15/2022

Congratulations Alexis!!! We loved having you today. 👗🤍
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Yay Colleen!!! 💗💗💗 We are so happy you said yes to your perfect dress today for your   •••
04/15/2022

Yay Colleen!!! 💗💗💗 We are so happy you said yes to your perfect dress today for your
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Congratulations to Joanna for finding her dress today!! 🤍🤍•••
04/10/2022

Congratulations to Joanna for finding her dress today!! 🤍🤍
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Yay Sarah!!! We are so happy you found your perfect dress today! 💗✨👗•••
04/09/2022

Yay Sarah!!! We are so happy you found your perfect dress today! 💗✨👗
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Congratulations to Kirstin on saying yes to her dress today — we loved having you today!! 💕•••
04/03/2022

Congratulations to Kirstin on saying yes to her dress today — we loved having you today!! 💕
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Yayyy Meghan!! We are so so happy you said yes to the dress today! 💗💗💗••• As a reminder for bride’s with a shorter timel...
04/02/2022

Yayyy Meghan!! We are so so happy you said yes to the dress today! 💗💗💗
••• As a reminder for bride’s with a shorter timeline for getting a dress — Meghan’s wedding is in June & we were able to provide a great selection of available dresses for her to choose from!

Yay Kristina!! We’re so happy you said yes today! •••
03/31/2022

Yay Kristina!! We’re so happy you said yes today!
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We’re starting to get an influx of new arrivals in & we’re so excited to share them with our brides! ••• p.s. — we’re br...
03/30/2022

We’re starting to get an influx of new arrivals in & we’re so excited to share them with our brides!
•••
p.s. — we’re bringing in a new reorderable line of dresses by ! 💗 More details to come.

Lauren said yes to her dress today & we’re so happy for her!!! 💕💕💕•••
03/27/2022

Lauren said yes to her dress today & we’re so happy for her!!! 💕💕💕
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Yesss Stephanie! I’m so happy we had the perfect dress for your wedding NEXT WEEKEND! 💗 You’re going to look beautiful!•...
03/26/2022

Yesss Stephanie! I’m so happy we had the perfect dress for your wedding NEXT WEEKEND! 💗 You’re going to look beautiful!

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Congratulations Amanda!!! We had such a fun time with your group today & are so happy you found your dress! 🤍🤍🤍•••      ...
03/26/2022

Congratulations Amanda!!! We had such a fun time with your group today & are so happy you found your dress! 🤍🤍🤍

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Yay Kaitlin!!! We are so happy you found your dream dress with us today! 💗👗✨•••
03/26/2022

Yay Kaitlin!!! We are so happy you found your dream dress with us today!
💗👗✨
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Yay Abby!!! We loved having you and your mom today & are so happy you found the perfect dress for your Texas wedding! 💗•...
03/25/2022

Yay Abby!!! We loved having you and your mom today & are so happy you found the perfect dress for your Texas wedding! 💗
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Address

2327 New Road
Northfield, NJ
08225

Opening Hours

Tuesday 2pm - 8pm
Wednesday 12pm - 8pm
Thursday 2pm - 8pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 3pm

Telephone

+16093806164

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Our Story

Three weeks before Melissa’s wedding day, disaster struck at the final fitting, leaving her devastated and in need of a new wedding dress. Nervous breakdown aside, she and her mother, Lynn, began a frantic search for an off-the-rack alternative, as they had a tight budget and timeline for another dress. But, by serendipity, she ended up finding the perfect one to accompany her on her wedding day!

Fast forward several months, and here we are! Serendipity partners, Melissa Jones and Lynn Trabbold are fueled by their passion to provide brides-to-be with great value and an exceptional experience (yes, champagne is popped!), while offering former brides a hassle-free, efficient and safe opportunity for selling their beloved dress!


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