12/10/2021
This is something new that I’ve been working on for months… Today, I get to show it off.
The Pandemic crippled the gig worker and me as a company. There was no greater f-you then the government saying, “You’re not essential.” So with that, over the last 20 months or so, I said, “No, I will make myself essential.”
This pandemic taught me to diversify for multiple streams of revenue... but also do multiple things WELL. Not half-assed. Not to be a Master of None. Don’t be lazy. At the end of the day, reputation is all you have.
In August, I knew I had to keep Photobox closed until next Spring, possibly longer. That hurt, but it felt like the right thing to do. Look at the s**t that’s happening now. Holiday parties are the feast and famine for event providers. Deposits and work for corporate events could be wiped clean… and then there’s the loss in reputation.
So with that, I built a new somewhat elaborate wheelhouse in my head and onto paper…
During the pandemic, I’ve been helping friends get rare bottles or copious amounts of alcohol. This was an idea for something that grew and started literally in a garage, but I also didn’t want to flash it all over social media because I wanted and needed to see if I could make this fly without the help of friends, or asking for the help. I have too much pride. I had to see if this could fly to random strangers and sell the idea and my personality to someone that doesn’t know me, but trust my personality through work-ethics, emails and phone calls (It’s being professional and courteous.). I had Bay Area Bootleggers and Backyard Party on my mind… but I’d like to think… I’m classy… but now I have something new, something safer, and something essential…
Today is MY FIRST catering event. A client e-mailed and then talked to me and took a chance on my word. Say hello to ! I’ve taken 20 years of wedding and event experience and I am now an ALCOHOL CATERER & provider. We have the tools and the talent and the elf on the top shelf. I’ll bring the fun BECAUSE I AM ESSENTIAL. May we lift your spirits?
www.topshelfdrams.com
https://yelp.to/e6yaCxPuGlb
IG
