usual suspects creative

13/06/2024

It’s all about the little details. Elevated styling, subtle nods to branding and pops of colour were the focus for the TikTok For Business Incubator Summit.

Project Director Sammy says, “I wanted to make the event spaces feel completely immersed in TikTok colours while changing up the feel each day.

Incorporating the brand's trademark ‘razz’ hot pink in styling elements like floral arrangements complimented the already beautiful Bang Bang restaurant on night one. The venue even created a cocktail in the perfect shade of pink to bring the pop of colour to another touchpoint.

It was a more laid-back affair at Bistro C on night two, and we utilised the ‘splash’ blue colour palette in floral arrangements and mood lighting for a more laid-back, beachy vibe."

05/06/2024

Partnering with our friends at Shift again on their annual broker roadshow, we headed on a whistlestop tour of the country.

Hitting up some awesome venues in Perth, Melbourne, Sydney and Brisbane, the events were an opportunity for Shift to connect with brokers about product innovation, their latest releases and the current economic environment.

It’s been incredible to help this event to grow over the last few years.

03/06/2024

We partnered with our friends at TikTok For Business for the second year on the incredible Incubator Summit in Noosa.

It was a pleasure to hear from special guests Joe Brumm, creator of Bluey and Dylan Alcott, as well as the TikTok team and guest panellists from some of Australia's most popular brands.

Nothing makes us happier than creating momentous live experiences and this one was truly special. Can we go back now, please?

29/05/2024

Bringing together some of Australia's top marketers at the stunning Sofitel Noosa Pacific Resort, the 2024 TikTok For Business Incubator summit in Noosa was bigger and better than ever.

We were treated to a keynote from the awesome Joe Brumm, creator of the cultural phenomenon Bluey and surprise special guest Dylan Alcott who stopped by to deliver a powerful session on the , which works towards increased representation in advertising for the nearly 20% of Australians with disability.

We know we shouldn’t have favourites, but this event definitely has a special place in our hearts.

27/05/2024

Kicking off with a throwback to one of our favourite ever live event performances – Ziggy Ramo performing his stunning rendition of Paul Kelly’s ‘Little Things’ at the Global Citizen NOW: Melbourne summit back in March.

Beautiful, powerful lyrics that remind us that now more than ever, the fight for reconciliation must continue. 🖤🌕❤️

21/05/2024

We were thrilled to partner with AANA again for their milestone 10th RESET event.

The theme of ‘growth’ was prolific throughout the event – from the brand new (bigger) venue: Sydney’s Overseas Passenger Terminal to the inspiring content delivered by this year’s stellar line-up of speakers.

It’s been amazing to help shape and grow this event over the years. 🌱

Did you join us for RESET? Comment and let us know what you loved.

14/05/2024

A HUGE happy birthday to our wonderful Project Manager, Elesha! 🎂🎉

Elesha has been part of the Usual Suspects team for almost a year and is our resident Melburnian (and fashion guru). She’s also super-smart, highly organised and an absolute joy to work with. 🤍

Have a great birthday, Elesha.

14/05/2024

Stunning new location ✅ industry-leading international speakers ✅ an altogether unforgettable live event ✅

We’re going to call it, this year’s RESET event was the best one yet.

Now in our 8th year of partnership with the amazing team at AANA, we couldn’t be prouder of all we achieved together to bring this insightful and inspirational event to life.

With ‘RESET for Growth’ as our mantra, we’re already dreaming up ways to make next year’s event even more epic.

01/05/2024

Sending good vibes all the way to NYC today as our friends at Global Citizen kick off the Global Citizen NOW: NYC summit today.

We’ll be glued to the live stream over the next two days as artists, advocates, world leaders and changemakers come together to urgently address and work towards ending extreme poverty

Are you ready to join the action? Tune into the live stream at: https://www.globalcitizen.org/en/now/nyc/

30/04/2024

Wishing our amazing Project Co-ordinator Lynn a HUGE happy birthday today! 🎂🥂

Our resident Swifty, Lynn is far from an Anti-Hero. In fact, never in our Wildest Dreams did we think we’d land such a superstar Co-ordinator. We know All Too Well she’s a keeper.

Happy birthday, Lynn.

26/04/2024

You know we’re the Usual Suspects, but did you know about the Usual SusPets?

They’re the furry friends behind our team – the ones we take our daily walks with, the ones we love buying treats for and the ones that no matter how hard we try, we'll never be as cute as.

This (unbelievably cute) SusPet is Dilla, a 4 year old Chow Chow who enjoys chicken, cheese and listening to hip hop by his namesake J Dilla.

Can you guess which Suspect Dilla belongs to?

18/04/2024

If you think last year’s AANA RESET looks great ⬇️, just wait until you see what we’ve got in store for 2024.

On 9 May, we’ll be heading to Sydney’s iconic Overseas Passenger Terminal for the marketing conference of the year, and we’ve secured a truly inspirational speaker line-up for the occasion.

Learn from industry heavyweights like Josh Goldstine, President Worldwide Marketing for Warner Bros, Nicole Taylor, Head of Our LEGO Agency and Richard Oppy, Vice President of Premium Co at InBev, and Dianne Everett and Jackie Lee-Joe, who formed the partnership between Commonwealth Bank and Football Australia that transformed the Matilda's brand.

Are you ready to reset for growth 🌱? Visit: https://www.reset.aana.com.au/ to book your spot.

11/04/2024

Lock the date in your diary, The Fresh Life is back at Crystalbrook in Byron Bay from 29-31 October!

We couldn’t be more excited to be partnering with Fresh Clinics again this year. It’s going to be better (and fresher!) than ever.

First release tickets have now sold out and second release are selling fast, so get in quick to book your spot to join us for a distinctly different industry conference.

Find out more here: https://www.thefreshlifeconference.com/

08/04/2024

We love what Two Good Co. stand for and what they do.
Well done on launching this hugely important initiative, team. 🙌🏻

05/04/2024

Wishing our amazing Project Director Sammy a very happy birthday! 🎉
Sammy has been a part of the Usual Suspects team for 6 years and we are incredibly lucky to have her.

02/04/2024

We laid down the ‘raz’ carpet, poured the watermelon margs and primed the neon-lit stage for the inaugural TikTok For Business Ad Awards at Linseed House at The Grounds of Alexandria.

Industry heavyweights were served viral-inspired canapes (hello mini salmon rice bowls!) and treated to a surprise performance by TikTok sensation Go-Jo and a DJ set by JADE ZOE.

We live for momentous live events at usual suspects and nothing makes us happier than bringing big brand ideas to life. A huge thanks to Norwest Productions, Timbermill, Harry the hirer and Megadeck Staging for making this event one to remember.

Who’s ready for more?

27/03/2024

Cheers to 8 years! 🥂

Wow, what a milestone. Here we are, 8 years into our business journey with an amazing team, truly inspiring clients, and many momentous live experiences under our belt.

Our purpose has always been to ‘make all moments matter’ and we can’t wait to continue working with the best clients in the country to deliver on our mission of doing great work for good, delivering life-changing live experiences.

To our everyone who’s been with us on the journey so far – thank you - we hope you're enjoying the ride as much as we are. To our future clients, we can’t wait to make memories with you.

20/03/2024

💜 Women celebrating women. 💜

We partnered with UN Women Australia to create five incredible events across five major cities – no easy feat, but all in a day’s work for us here at Usual Suspects.

Actually, it takes months of meticulous planning, attention to detail and solid team work to ensure events like this are synchronised to the tee and provide memorable experiences to all guests, no matter which city they’re celebrating in.

But hey, we’re an all-female team so was there really any doubt we could pull it off? 😏

12/01/2024

🌟 Back from the break and thrilled to dive into 2024! 🚀 Did you catch our blog article yet? It's a recap of 2023 - a phenomenal year for US. We're still celebrating these milestones and getting inspired for our biggest year yet!

Our Whirlwind Year! From Royals to UFOs, Epic Events, & Empowering Moments. Join Us on Our Rollercoaster Ride!

11/01/2024

Happy birthday Shani Langi ✨

Our Co-founder, Director, and the unparalleled creative and strategic genius behind Usual Suspects. Your journey speaks volumes about your brilliance.

Join us in wishing Shani a day as extraordinary as the experiences she creates.

Happy Birthday! 🥳🎂

22/12/2023

Happy Holidays! Our team will be away until January 8th, recharging to bring more creativity and dedication in the coming year. See you in 2024! 🎉

18/12/2023

🌟 Client Love 🌟 Sharing the amazing experiences of our clients! We're thrilled to have played a part in making their events unforgettable.

12/12/2023

Amidst the jolly holiday buzz and endless Christmas bashes, we can't help but reminisce about our Fresh Life party of the year - Freschella.

Picture this: two days packed with global insights, immersive sessions, indulgent treatments, and then... Crystalbrook Byron transformed into a festival paradise! 🔮✨

Fire twirlers, bubbly artistry, and margaritas at the door set the vibe. Add in a glitter bar, live performances, VIP luxuries, and ample space to dance the night away. Some even took a plunge into the pool for an epic finale!

Guess what’s in store for next year? Same spot, but a brand-new theme is on the horizon. Can you take a wild guess?

27/11/2023

Join us on a journey of generosity at our 'Misión Posible' charity event by Guzman Y Gomez!

From lively auctions to a spirited mariachi band and endless margaritas, the night was ablaze with energy. With the Guzman team and our community's incredible support, we raised thousands for children in Mexico.

Feel the warmth in our wrap video featuring Guzman's CEO, Steven Marks, shot against the stunning backdrop of View by Sydney in Sydney Harbour.

Guzman Y Gomez's annual charity event, ‘Mision Possible,’ at the stunning , right by the harbour.The night was generous—pledges, lively auction...

22/11/2023

Ever wondered what's cooking at our events? Take a look at the mouthwatering canapés and luxurious sit-down dinners we've been serving up! Get ready for some serious foodie inspiration! 🍽✨

15/11/2023

Double the excellence in our Usual Suspects crew! 🌟

Huge congratulations to our director, Sharice, for earning a well-deserved spot on the 'Best of the Best' Experiential Producers list.

She joins our Senior Project Manager Sammy, who was listed earlier this year.
We're so lucky to have such brilliant leaders on our team!

B&T's counting down adland's 10 best experiential producers. Had it been pizza toppings, anchovies would've won.

14/11/2023

In the wild world of event planning, we've been lucky enough to host some seriously epic get-togethers in 2023 that still give us a bit of Event FOMO, even after the confetti has settled.

In the wild world of event planning, we've been lucky enough to host some seriously epic get-togethers in 2023 that still give us a bit of E

31/10/2023

🚀 We're thrilled to announce the launch of our brand-new blog, "Suspect Stories"! 🚀

Our first article couldn't be more fitting for Stress Awareness Day. Discover the behind-the-scenes strategies and tricks we use to make sure our events run smoothly and stress-free.

📖 Read the full article here ➡ https://bit.ly/3FCqwd9

Stay connected with "Suspect Stories" to get the latest event insights, stories, and tips. Don't miss out on the exciting journey ahead!

Event professionals are in the 3rd most stressful job in the world. So, how do we keep their cool amidst the chaos?

26/10/2023

Reliving the NRL Fan Fest 2023! 🎉

From September 27th to 29th, we turned the Overseas Passenger Terminal in Sydney into a footy fiesta! 🎊

Imagine getting up close and personal with your NRL and NRLW heroes, picking up some game-winning tricks, and getting in on the action before the big final. 🙌

Our sponsors SOLO Australia, Harvey Norman, and Steeden brought the party vibes, plus, there was FREE KFC (finger-lickin’ good) and Mother Nature even brought her A-game with the weather. ☀️

It was a non-stop, action-packed, and all-around awesome event that kept us grinning from ear to ear! 😄

See you next season 🏉