By The Glass

By the Glass® Wine Serving and Preservation Systems have been acknowledged as one of the hottest trends in wine marketing across the globe for their unlimited potential to present more choice and better wines by the glass and for tasting in perfect quality. They revolutionize the way wines are presented and experienced in the on-trade and up-market retail trade offering eye-catching visibility and

new forms of direct consumer interaction. The By the Glass® technology keeps the opened bottles at their ideal climate and under a protective atmosphere guaranteeing weeks of immaculate freshness. The perfect temperature control for both white and red wines contributes to a most convincing quality experience at any time. A programmable portion control and the optional connection to your cash register speed up your service and give you more control. With limited risk of waste and spoilage you can offer more choice and better wines by the glass hence increasing sales revenue and customer satisfaction. Wine producers and the trade can rely on the guaranteed quality of their products presented at an instore or cellar door tasting, and they benefit from the new possibilities for self-service and direct consumer interaction. What’s more the spotlight presentation appeals to a generation of consumers who prefer to gain an impression for themselves looking for more choice and a strong visual presentation. With this perspective By the Glass® is pioneering new forms of direct consumer interaction with our By the Glass® Wine by the Card technology and By the Glass® Modular “POS” – the world’s first wine serving system designed for self-guided tastings at point of sale.