LightShift Video

LightShift Video We create software demos and tutorials for Software as a Service (SaaS) companies. We’re LightShift Video. Welcome to our page! Let's face it.

We deliver tech-savvy video production for software companies and other technical businesses. We write, narrate, and produce software demos, tutorials, and promotions for Windows, Mac, Web (SaaS), and Android/iOS applications. In addition, we create professional social media content to promote and build our clients' brands. Our company specializes in techy and geeky video creation for technical st

artups with traction, all the way up to the world’s largest software companies. Our clients trust in us to provide high quality, impactful videos that leave an impression on the viewer and promote their brand. Videographers, video producers, video editors -- they’re a dime a dozen. A video production company with a computer engineering and tech-writing background, specially niched to produce technical content with little to no direction? That’s LightShift Video, and we’re second to none. We like talking about SaaS software, developing demo environments, hosting software on virtual machines, and doing 4K 60fps captures off of our high-end graphics hardware. Take that technical back-end, mix it with creativity and years of video production experience, and you have software demos that are authentic, easy to comprehend, and pleasing to the eye. When starting a business, time is precious. Every task you can outsource to another professional gives you more time you can spend doing the tasks that only you as a founder can really do. As beneficial as video is to your company, spending hours trying to master the industry standard tools we use such as Adobe After Effects, Adobe Premiere Pro, and Adobe Captivate can be a huge learning curve. We’ve heard from many clients who start out looking to do their software tutorials in-house, but discover it’s very time consuming if you don’t do it every day. We live this stuff and when we carry the torch for you, this is one big responsibility you can take off your “to-do” list immediately! Moreover, with extensive experience in Snapchat, Instagram, and Facebook video creation (standard 16:9, square 1:1, and "vertical" 9:16 video), we know how to make quick, snappy social media videos that get attention. Do you want longer form promotional videos, software tutorials, green screen videos, motion graphics, vertical trade show billboards, and Android/iOS app previews and promos? Yep, we do that too--and with unparalleled quality. We'd love to hear from you! Like us on Facebook or Follow our page to connect with us. Let's get creating, y’all!

Great opportunity to host a workshop at   here in Austin. It was a fantastic experience brainstorming with a inspiring c...
03/29/2024

Great opportunity to host a workshop at here in Austin. It was a fantastic experience brainstorming with a inspiring community of SaaS founders, CTOs, CMOs, developers, customer success managers, and more.

LightShift Video

02/06/2024

"Having a team that understood the technical pieces, and actually was able to properly run with that, was critical to even extending the contract in the first place. That ability, that technical knowledge was so important to us as a rather technical organization.”

We at LightShift Video are excited to spotlight our recent collaboration with Cira Apps Limited where our deep dive into technical intricacies made all the difference with their CiraHub platform.

We’re not just about making videos. We’re about creating solutions that resonate with the technical heartbeat of B2B SaaS companies—from the concept to the final product.

It’s this blend of technical savvy and video production prowess that sets us apart.

From understanding the backend to running demos and contributing to yet-to-be-released features, our team seamlessly integrates with our clients' technical and creative needs.

Ready to bring this level of expertise and innovation to your project? DM us here, or reach out at https://lightshiftvideo.com/contact-us, where we make complex tech simple and engaging.

Full house at the Round Rock Chamber mid morning mixer at Dell Diamond. So cool to visit the park during the off season,...
01/26/2024

Full house at the Round Rock Chamber mid morning mixer at Dell Diamond. So cool to visit the park during the off season, caffeinate, and meet so many great area business owners.

LightShift Video

We're over the moon about this recent feedback for our work on StockOpter's tutorial videos! 🌟Knowing we’ve added value ...
09/18/2023

We're over the moon about this recent feedback for our work on StockOpter's tutorial videos! 🌟

Knowing we’ve added value to their Customer Success makes our day. Here's to future collaborations!

🔑 If you’re a SaaS leader, now is the time to leverage better software demo and tutorial content.Look at your competitor...
09/11/2023

🔑 If you’re a SaaS leader, now is the time to leverage better software demo and tutorial content.

Look at your competitors...they've probably embraced high-quality SaaS tutorials and product videos. Right or wrong, their software is perceived as much better than yours because visuals matter.

🤔 Or maybe...you're in luck. They haven't done much of anything yet (and this is common). They'll be easy to beat.

💡 Too many companies are making low quality, self-recorded, and poorly narrated software walkthroughs.

🙄 No one wants to watch a boring 1 hour software walkthrough webinar recording on YouTube. That's about as engaging as watching blurry 4th of July fireworks videos.

🔁 Maybe you’re constantly doing live walkthroughs 1:1 on Zoom—rinsing, repeating, and wasting valuable time. That’s called being stuck in a loop. Let’s aim for better perception, value, and credibility.

Amateur hour tutorials served you well when you were an early startup without traction, but your product is not a kid anymore. It’s time to stop playing with crayons.

By investing in software demos and tutorial content, you can:

✅ Change Customer Perceptions - Are you a struggling software startup without product-market fit or are you a high-flying and fast growing brand? It’s time to start looking like it—customers are judging you by the quality and usefulness of your video content.

✅ Retain Your Customers - Do they know how to use your software? If not, kiss them goodbye. Train your customers on how to use the product and give them a library of tutorials. You don’t have time to teach them all on live onboarding and support calls.

✅ Command Premium Pricing - When your product carries a reputation for quality, reliability, and innovation, price becomes less of a determining factor. Customers are willing to pay a premium for the value and trust associated with your brand.

✅ Define Your Value Proposition - What makes your software truly valuable? A software demo video or product overview helps you showcase your unique features, differentiating you from competitors and positioning you as the go-to choice in the market.

✅ Build Trust and Credibility - In an increasingly digital world, trust is so important. A strong video tutorial or demo instills confidence in your users, fostering long-lasting relationships built on trust and credibility.

✅ Streamline Onboarding - Video content is not just about external perception; it also influences the user experience. By showcasing your software's capabilities through high-quality video, you can facilitate efficient onboarding, reducing support queries and increasing customer satisfaction.

Ready to elevate your SaaS business with video content? Let's connect and explore how LightShift Video can help you on this exciting journey.

Book a call: https://lightshiftvideo.com/contact-us/

In the bustling world of SaaS, standing out is a MUST. And what's one effective way? Delivering impeccable software demo...
09/05/2023

In the bustling world of SaaS, standing out is a MUST. And what's one effective way? Delivering impeccable software demos & tutorials.

Here's why:

🔹 First Impressions Matter: Quality demos = the warmest welcome to your potential customers.
🔹 Showcase Your Edge: Make it evident why YOUR product is THE solution they've been searching for.
🔹 Demystify Complexities: Break down the tricky bits and make them digestible.
🔹 Empower Decision Makers: Accelerate the buying process with clear & concise overviews.
🔹 Minimize Support Requests: Teach, address concerns, and boost confidence in using your product.

Key Ingredients for Winning Demos & Tutorials:
✅ Understand your audience.
✅ Keep it straightforward.
✅ Engage & interact.
✅ Aesthetics matter.
✅ Use real-life examples.
✅ Flaunt success stories.
✅ End with a compelling CTA.

Remember, investing in high-caliber software demos & tutorials isn't just about showcasing your product, it's about resonating with your audience and paving a smooth path for customer acquisition. Let's make your SaaS offering the talk of the town.

Read our article below for a deeper dive into creating effective software demos and tutorials.

Boost SaaS customer acquisition with high-quality software demos and tutorials. Showcase platform features and simplify complex concepts.

Congrats Huntington Learning Center of Georgetown for 2 years in business and the official ribbon cutting!
08/03/2022

Congrats Huntington Learning Center of Georgetown for 2 years in business and the official ribbon cutting!

We've been a bit busy! Appreciate the great reviews from some of our long term recurring clients this year and can't wai...
06/27/2022

We've been a bit busy! Appreciate the great reviews from some of our long term recurring clients this year and can't wait to kick off a strong Q3 with more exciting projects.🤩

Leave us one as well? We truly appreciate it. https://g.page/lightshiftvideo/review

How's your Sunday going? 100+ business owners here with Brandon Dawson and the Cardone Ventures team as they drop knowle...
12/12/2021

How's your Sunday going? 100+ business owners here with Brandon Dawson and the Cardone Ventures team as they drop knowledge bombs and provide fire content to help grow our business! Perfect Hire Summit

10/22/2021

In this testimonial and client case study from Asset Dedication, an asset management company driven by powerful SaaS advisor technologies, Brent Burns and Steve Huxley discussed the urgent need to embrace digital media and leverage video technology by providing training videos to their SaaS clients and strengthening their financial curriculum with targeted video content.

Asset Dedication tried out a couple of different video companies, but there was a lot of back and forth with other firms. Clients like Brent and Steve just don't have time for handholding and waiting for us to come up to speed on technology. Luckily with our IT/engineering backgrounds and technical experience, paired with a strong background in video editing and production, we embrace SaaS software and technology and inject it with a massive dose of creativity.

Always good to see you while flying into ! No place like home. Look at all those cranes!
09/27/2021

Always good to see you while flying into ! No place like home. Look at all those cranes!

09/13/2021

Here's a SaaS product demo we put together for UpKeep Maintenance Management CMMS. It highlights their UpKeep Analytics platform that gives you real-time maintenance insights!

We worked closely with the client to find the best methods for screen capturing their live software, nailing down narration, recording and editing professional voiceover, adding royalty-free background music, and doing all of the post-production work. We did a review cycle with the client using our professional review tools that allow you to timestamp, draw, and annotate directly on the video to communicate changes effectively. Once it was all said and done, we did a quick debrief with the client and they were extremely happy with the result!

Love the great Google reviews and keeping our clients happy! DM us if you'd like a little Professionalism, Quality, Resp...
07/07/2021

Love the great Google reviews and keeping our clients happy! DM us if you'd like a little Professionalism, Quality, Responsiveness, and Value in your life too. 😀

We're excited to be a permanent office tenant here at Expansive Austin! Come see us at Suite 530 on the 5th floor.
07/02/2021

We're excited to be a permanent office tenant here at Expansive Austin! Come see us at Suite 530 on the 5th floor.

Excited to join Expansive for office space as a little escape from the home office!
05/20/2021

Excited to join Expansive for office space as a little escape from the home office!

Just wrapped up an exciting discussion with Mitchel Dumlao for the Creative Haven podcast. Can't wait to share!
05/11/2021

Just wrapped up an exciting discussion with Mitchel Dumlao for the Creative Haven podcast. Can't wait to share!

04/23/2021

BBQ sauce so good, we just had to make a video for Hog Wild--while chomping on some freshly tossed wings slathered in Hog Wild, of course!

Congrats to Hog Wild BBQ Sauce on your continued success and getting this tasty, top rated goodness out to more and more people every day!

Learn more at www.HogWildBBQSauce.com

03/08/2021

Check out this powerful promotional video for WEETECH in close collaboration with their North America team! For nearly 50 years, they've been the industry standard in manufacturing quality test solutions for Cable, Harness, Backplane, Functional, Fiber Optics, and Intermittence Testing.

Want a video like this to sell your products, promote your business, and crush your competition? We know what to do. Contact us today.

LightShift Video is Tech Savvy Video Production. We are heavily niched in tech. We create software demos, technical trai...
02/22/2021

LightShift Video is Tech Savvy Video Production. We are heavily niched in tech. We create software demos, technical training/tutorial videos, and promotional videos to help our clients retain their customers, build clientele, and even get acquired! Our clients range from multi-national corporations to high flying startups. Join our journey!

Loving the latest Google Reviews from our satisfied clients. It's why we do what we do!
02/17/2021

Loving the latest Google Reviews from our satisfied clients. It's why we do what we do!

Blessed at the opportunity to be able to delight our enterprise clients!
11/12/2020

Blessed at the opportunity to be able to delight our enterprise clients!

11/05/2020

We're excited to show off an Interactive Walkthrough we put together with Morpheus Data for their self-service provisioning tools.

https://lightshiftvideo.com/portfolio-item/interactive-walkthrough-software-demo-clickable-video-links/

Using an embedded smart player, we joined video production techniques with interactive hotspots to allow users to click through the process.

Unfortunately Facebook video is not interactive like the embedded smart player is, but the clickable demo can be found at the link above.

10/15/2020

Remember when things were normal? When we could hold public events? Luckily, our video services can be effectively applied virtually for marketing promotions, investor pitch videos, SaaS demos, software tutorials, and training modules, but we sure do miss being "out in the field" now and then and covering Austin tech startups!

10/12/2020

Get ready to dream of the halcyon days of Pac-Man, Legend of Zelda, and Super Mario Bros while watching this tech conference promo! This is an 8-bit themed video for Coveros, based on the Gather.Town video calling space that is being used for many virtual conferences!

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