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Naif Productions

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Naif Productions

Full-Service Strategic Event Producer and Wedding & Event Planner Coach Specializing in corporate, live coaching, social, non profit and weddings.
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09/03/2024

I was 25 years old when I first started in the event industry.

With no experience and totally clueless, I started my foray into event planning for Sebastian International, the high-end hair care company.

As an event assistant in the show department, I was responsible for planning events worldwide to promote the Sebastian brand to chains of high-end salons, marketing the products to be picked up in retail and media.

I stayed with Sebastian for about 5 years and at the ripe age of 30, I moved into film and television.

Little did I know that 30 years later, I’d be looking out over the beautiful water in Boca Raton, sipping cocktails and enjoying my life as a luxury wedding planner and designer, working with couples worldwide who entrust in me to make their wedding dreams a reality.

Here’s how I did it 👇

1️⃣Fake it ‘til you make it

I made sure I looked the part and played the part by coming across as confident and approachable to everyone I met in the organization. I was eager to learn and would spend hours researching new strategies and would bring them to the table to my boss.

2️⃣I had an unwavering belief in myself

I knew that I was going to make it someday. I had created this opportunity for myself in a world-class reputable organization and I was going to make the most of it.

3️⃣I took myself out of my comfort zone and put myself out there

This was admittedly really hard. I put myself forward for opportunities that I wasn’t always experienced in, but because of my tenacity and willingness to do my best, the opportunities always paid off for me.

4️⃣I made sure to align myself and connect with other planners who were further along in their careers than me

You know the saying, ‘the people you surround yourself with influence who you become’. I completely embodied this and chose key people in the organization to spend time with and learn from. I always try to put myself in a room where people are smarter than me.

5️⃣I worked my t**h off (and still do, it’s the life of an entrepreneur)

I made sure to be one of the first in the office in the morning, and would always put 100% into my work.

Event Planners Society, my online community, is full of new wedding and event planners, just like you, wanting to know everything they need to start and grow their business. 🥳

Inside I regularly go live to answer your burning questions, give all my best tips and advice on pricing, planning, marketing and sales, plus there’s a community of other like-minded new business owners to cheer you on in your journey.

If you’re not in there then you need to be!!

Link in the comments👇

08/29/2024

Luxury Garden Parties: How to Host an Unforgettable Outdoor Soiree

When the weather is warm, and the flowers are in full bloom, there’s nothing quite like hosting an elegant garden party. Whether you're celebrating a special occasion or simply gathering friends for an afternoon of delight, an outdoor soiree in a beautifully curated garden can create memories that last a lifetime. Here’s how to plan and execute a luxury garden party that will leave your guests in awe.

CHOOSE THE PERFECT SETTING

The first step in planning an elegant garden party is selecting the right location. Your own backyard can be transformed into a magical setting with the right touches. Alternatively, you might consider renting a garden venue that already has a beautifully maintained landscape. Look for a space with lush greenery, vibrant flowers, and plenty of shade to keep guests comfortable.

SEND INVITING INVITATIONS

Set the tone for your garden party with beautifully designed invitations. Opt for floral designs or botanical themes to hint at the elegance and beauty of your event. Digital invitations are convenient, but there’s something special about receiving a physical invitation in the mail. Include all the essential details and request RSVPs to ensure you have an accurate guest count.

Click to continue reading: https://www.naifproductions.com/luxury-garden-parties-how-to-host-an-unforgettable-outdoor-soiree/

08/28/2024

I'll always remember that first event when I started my business.

The venue closed its doors a few weeks before the event so we had to find another venue at the last minute! 😮

In the end, the new venue was better but the stress level to get there was off the hook, and the client was not the most understanding during those few weeks, which added even more stress to the situation.

I cannot even begin to explain how nervous I was. I'm a perfectionist and I wanted everything to be just so. 👌

Plus, I didn’t have a lot of connections when I first started so my reputation was on the line.

My first foray into event planning had begun and WOW it gave me the biggest rush knowing I'd pulled this off!

I breathed the biggest sigh of relief after that first event was over (and poured myself the BIGGEST glass of wine to celebrate). I had done it, even faced with a huge challenge!! 🥳🥳

(A little side note, I made a -$57/hour on that event, yep that’s a negative sign but that’s another story for another time.)

Now, over 14 years later, rarely do I get nervous on the day of the event or when things go awry. I'm assured that I've done everything I can to make it a success. And I've seen most things go wrong, so I know exactly what to look out for and I make sure my planning is meticulous!

But you always need to be prepared for plan B, C & D.

Want to learn the 7 Biggest Mistakes people make when planning an event?

Grab my free e-book- link in the comments 👇👇

08/22/2024

Victoria realized that going it alone in her business wasn’t moving the needle for her quickly enough, and working with an experienced business coach who had over 30 years experience in the industry was going to make the quickest and biggest difference.

She also realized…

She needed to be more consistent. Building a successful business isn’t about quick fixes. It’s about staying true to your commitment - even when the going gets tough!
She needed external accountability. If you’re only keeping yourself accountable and have no one else checking in on you, chances are you’re going to fall off the wagon and struggle to stay on-track. Having that external accountability and someone to check in regularly, ask the tough questions, and provide support and guidance, THAT is what will make all the difference.

Are you ready to be supported in your unique wedding and event planning business journey?

I have 1 spot to work with me 1:1 over the next 6 months, starting in August.

Through 1:1 support, a library of resources, access to my Wedding & Event Business Blueprint and most important, a high level of accountability, I will support you with every step of the journey.

If everything you’ve tried so far hasn’t worked… you haven’t tried this!

DM me or comment below with the word GROWTH for the details.

08/16/2024

I'm thrilled to be part of The Event Planner Expo, taking place October 15th – 17th. This year’s keynote includes Tim Grover, High Performance Coach and Bestselling Author, and David Stark of David Stark Designs. Join me for three amazing days of events, cocktails and appetizers, networking, education and forming strategic partnerships.

Join Me At The Event Planner Expo 2024
October 15th - 17th
TheEventPlannerExpo.com

The Event Planner Expo is the leading event for event professionals to mix and mingle, network, learn and to be inspired. Make new connections and event partners while learning from some of the best in the events industry. Find out more at: TheEventPlannerExpo.com

REGISTER FOR YOUR TICKET AND SAVE 20%
Attend 1 Day or All 3 Days and Save on Your Ticket
USE PROMO CODE: AnnetteN20
Click Here: https://bit.ly/TheEventPlannerExpo2024Tix

10% of each ticket sold will be donated to the Breast Cancer Research Foundation. Together we can make a difference.

08/15/2024

If you are struggling to get your wedding and event business off the ground, you need to hear about Andrea.

Andrea enrolled in NYU’s Meetings and Convention Planning Diploma Program back in 2016.

I was the instructor for the Event Operations and Production course at the time and we had dozens of students come through the doors every term from all over the world.

Andrea was one of many students who was just getting started in their event planning business and wanted to increase her skills and knowledge in the meeting and conventions industry.

You see, before I specialized in luxury high-end weddings, my bread and butter was in social and non-profit event planning. And we still absolutely LOVE working with charitable organizations who do such great things. Planning their annual fundraising events and galas is so much fun! Through this, we have planned THOUSANDS of meetings and conventions.

So when I was asked to be one of the lead instructors at NYU and share my knowledge with new planners, I jumped at the chance. (How I got the opportunity is a great story for another time.)

Here’s what Andrea says in her own words,

“I admired her from day one. I was immediately drawn to her energy and charisma. Her lessons were candid. She gave us the real deal inside scoop on what to do, how to do it, and when to get it done. I learned so much from her experiences and her infamous stories. She had a way of letting you know the worst that can happen but assuring you that it won’t because now you know better!

Most people will shy away from giving you the ingredients to their secret sauce, but not Annette. She was always willing to share and assist you in any way because she wanted to see you succeed.

I am beyond thankful that life allowed our paths to cross. It was truly a pleasure to learn from her. I wouldn’t trade her for anyone else!”

I no longer teach at NYU as I’m so busy with my planning and coaching businesses, but the love of teaching never goes away.

That’s why I get so much from working with my 1:1 coaching clients.

I only work with 2 to 3 1:1 clients at a time to ensure I can really give all my attention to your individual business.

For newer wedding and event planners like Andrea, I recommended a minimum 3 month package of 1:1 coaching sessions, which will see us working together and…

🙏 Me taking a deep dive into your business - what you’ve tried already and your goals and plans for the next 6-12 months.

🙏 I will provide my PERSONAL recommendations based on my 30+ years in the industry on what is working now and how you can propel your business forwards to ensure you reach your goals.

🙏 Together we will formulate an action plan with step-by-step actions for you to work on during our time together and beyond.

🙏 I will be in hand to guide you every step of the way. I’m not one of those coaches who just has a call and then leaves you to get on with things until our next call two weeks later. You’ll have me in your back pocket to ask questions and get my guidance as you work through the actions.

If this sounds like something you need right now, perhaps you:

Are at a stalemate in your business - you’re working all the hours and doing all the things but winning those all-important clients and making real money from your business hasn’t been happening for you.

Or you:

Have been thinking about leaving your 9-5 to start your wedding and event planning business for a while but you aren’t sure of the best way to go about launching your business for success.

Then 1:1 coaching with me will provide you with a clear direction. I will listen, care, and provide you with a customized package to help move you forwards on your journey.

Through 1:1 support, a library of resources, access to my Wedding & Event Business Blueprint and most importantly, a high level of accountability, I will support you with every step of the journey.

DM me or comment below with the word GROWTH for the details.

08/12/2024

Event Planners Society is full of new wedding and event planners, just like you, wanting to know everything they need to start and grow their business 🥳

Inside I regularly go live to answer your burning questions, give all my best tips and advice on pricing, planning, marketing and sales, plus there’s a community of other like-minded new business owners to cheer you on in your journey.

If you’re not in there then you need to be!!

https://www.facebook.com/groups/eventplannerssociety

08/09/2024

There is something undeniably enchanting about a Spanish-style wedding. Rich in tradition, culture, and vibrant colors, these weddings encapsulate the essence of romance and celebration. Whether you’re drawn to the historical charm of a Spanish mission, the allure of flamenco music, or the warmth of Mediterranean cuisine, an elegant Spanish-style wedding promises to be an unforgettable affair. In this blog, we’ll explore how to create a breathtaking Spanish-inspired wedding that blends elegance with the passionate spirit of Spain.

Choosing the Perfect Venue
The venue is the cornerstone of your Spanish-style wedding. Look for locations that offer architectural elements reminiscent of Spain, such as:

-Haciendas or Villas: These settings provide an authentic backdrop with their rustic charm, tiled roofs, and stucco walls.
-Historic Spanish Missions: With their arched doorways, courtyards, and chapels, missions offer a romantic and historical setting.
-Gardens and Vineyards: Outdoor spaces adorned with lush greenery, fountains, and vineyards can evoke the Mediterranean ambiance of the Spanish countryside.

Setting the Scene with Décor
The décor is essential to bringing the Spanish theme to life. Here are some key elements to consider:

-Color Palette: Embrace a rich palette of warm, vibrant colors such as red, orange, yellow, and deep blues. These colors symbolize passion, joy, and the spirit of celebration.
-Floral Arrangements: Use flowers that are native to Spain, such as roses, carnations, and bougainvillea. Incorporate olive branches and greenery to add texture and depth.
-Textures and Patterns: Introduce traditional Spanish textiles like lace, embroidered fabrics, and colorful tiles. Use these in table runners, chair covers, and as part of the ceremony backdrop.
-Lighting: String lights, lanterns, and candles can create a warm, inviting atmosphere. Consider using wrought iron chandeliers and candleholders for an added touch of elegance.

Continue reading: https://www.naifproductions.com/elegant-spanish-style-weddings/

08/06/2024

We are approaching one of our most important dates of the year: the celebration of our annual Gala. It’s 10 weeks away!!

As you know, we rely on your generous contributions to carry out our life-saving missions. Every year, we make a difference in the lives of countless families in Latin America by providing access to vital heart surgeries, early diagnosis, and post-surgery care through our international rotations and training missions. This year, our theme is “It’s not what we bring. It’s what we leave behind”.

You can make a real impact in three ways:

1) Join us at our special event on October 10th in NYC. Get your tickets here: https://surgeonsofhope.networkforgood.com/events/74581-it-s-not-what-we-leave-it-s-what-we-leave-behind-surgeons-of-hope-gala-2024-gala-2024

2) If you're unable to attend, you can still support us by donating here: https://surgeonsofhope.org/events/gala-2024/
No matter the size, every donation will help save a little patient's life.

3) Spread the word on your social networks. Raising awareness about this common disease can secure more funds to aid these disadvantaged populations.

Be proud to support our cause, knowing that this amazing community is essential in keeping many little hearts beating.

08/06/2024

Naif Productions was born out of my own desire to want more for myself.

My career was successful but I was worn out and tired all the time. I was working long hours, completely burnt out, having sleepless nights and I was barely seeing my friends any more.

After one too many dark days, I decided that enough was enough.

I was going to find an alternative way.

I was going to use all the skills and experience that I’d accumulated over the last 20 years and start my own wedding and event planning business.

After A LOT of reading (& researching), I launched Naif Productions.

And it changed my LIFE…

🔥 I had got my mojo back and had a new zest for life again. The enjoyment radiating from me was palpable!

🔥 I woke up with a true purpose, excited to work on my business.

🔥 I started sleeping better, taking better care of my health and prioritisng my physical and mental wellbeing more than ever.

🔥 I started connecting with friends who I hadn’t seen in months again, enjoying myself more

And the biggest change…

🔥 I was finally HAPPY

I didn’t realize that owning my own business would bring me so many of these benefits.
It wasn’t just about the extra money that was coming into my bank account every month (although that was of course nice), it was the sense of FREEDOM and PURPOSE that I now had.

Are you ready to be supported in your unique wedding and event planning business journey?

I have two spots open to work with me 1:1 over the next 6 months.

Through 1:1 support, a library of resources, access to my Wedding & Event Business Blueprint, Q+A sessions and most importantly, a high level of accountability, I will support you with every step of the journey.

If everything you’ve tried so far hasn’t worked… you haven’t tried this!

DM me or comment below with the word GROWTH for the details.

08/02/2024

The Ultimate Guide to Hosting a Luxury Tea Party

When it comes to creating unforgettable experiences, few events can rival the elegance and charm of a luxury tea party. Whether you’re planning an intimate gathering with close friends or a grand celebration, a tea party offers a perfect blend of sophistication and delight. Here’s your ultimate guide to hosting a luxury tea party that will leave your guests enchanted.

Selecting the Venue
The first step in planning a luxury tea party is selecting the perfect venue. Consider hosting your event in a beautiful garden, a historic estate, or a chic rooftop terrace. The key is to choose a location that exudes elegance and provides a picturesque backdrop for your gathering.

Invitations
Set the tone for your tea party with exquisite invitations. Opt for high-quality paper, elegant fonts, and sophisticated designs. For an added touch of luxury, consider hand-delivering the invitations or sending them with a small gift, such as a sachet of premium tea.

Continue reading: https://www.naifproductions.com/the-ultimate-guide-to-hosting-a-luxury-tea-party/

07/30/2024

As a business owner you NEED to be setting your clients expectations from the offset.

Not only so everyone knows exactly what to expect, but also so you can effectively manage boundaries 💁‍♀️

Remember you are a business and should be paid accordingly.
Having these boundaries and conducting yourself this way will also mean your clients respect you more and have trust that you’re a professional.

Which one of these will you implement today?

And don’t forget to take my 3 minute Quiz, which will show you all the skills you need to become a successful wedding and event planner.

Take the quiz - link in the comments

07/23/2024

Lavish Baby Shower Party Themes to Make Your Celebration Unforgettable

Planning a baby shower is a joyous occasion, and what better way to celebrate than with a lavish theme that makes the mom-to-be feel extra special? Whether you’re looking to host an intimate gathering or an extravagant celebration, these baby shower themes will inspire you to create a memorable event that everyone will cherish.

1. Enchanted Garden
Transform your venue into a magical, blooming garden. Use floral decorations, fairy lights, and lush greenery to create an enchanted forest ambiance. Opt for a pastel color palette with shades of pink, lavender, and mint. Set up a tea party with elegant china, and serve dainty sandwiches, scones, and a variety of teas.

2. Royal Affair
Treat the mom-to-be like royalty with a regal-themed baby shower. Choose a color scheme of gold, royal blue, and deep purple. Decorate with luxurious fabrics like velvet and silk, and add touches of gold in the form of candelabras, picture frames, and tableware.

Continue reading: https://www.naifproductions.com/lavish-baby-shower-party-themes-to-make-your-celebration-unforgettable/

07/22/2024

When Gilda decided to change her career to do something that she was thinking about doing for many years and something she truly loved, she didn’t know where to start. ❌

✅ She knew that she wanted to be an event planner and designer
✅ She knew she was talented

❌….but she was lacking the business knowledge and the processes.

That’s when Gilda turned to me for guidance and coaching.

She knew that investing in working with me would be a worthwhile investment because:

👉 I have over 30 years experience in the industry, with 12 of those years coaching other new wedding and event planners

👉 I close clients 95% of the time (using my unique technique that no one else teaches!)

👉 I started as a planner before tech took off. This helped me gain extensive experience within a range of more traditional, as well as online, marketing strategies. We help our clients to apply these strategies within their individual business based on their areas of strength.

👉 I specialize in helping planners address their pricing, services and marketing, covering all bases needed to make their business a success.

Gilda says after working together,

“It was the best investment. She guided me from start to finish. If you’re looking for someone to give you one-on-one coaching, 100% attention to you, and help you achieve your business goals, Annette is the right person. Her knowledge, experience, and wonderful demeanor is invaluable!”

Are you ready to be supported in your unique wedding and event planning business journey?

I have two spots open to work with me 1:1 over the next 6 months, starting at the end of July.

Through 1:1 support, a library of resources, access to my Wedding & Event Business Blueprint, Q+A sessions and most importantly, a high level of accountability, I will support you with every step of the journey.

If everything you’ve tried so far hasn’t worked… you haven’t tried this!

DM me or comment below with the word GROWTH for the details.

07/08/2024

Join me LIVE on Facebook, LinkedIn and Instagram on Thursday, July 11 at 1:00 PM EST where I will interview Cameron Forbes about THE BACKEND OF BUSINESS - THE NOT SO FUN STUFF NO ONE TALKS ABOUT.

Cameron Forbes is the visionary founder of Forbes Functions, where exceptional event planning meets the pulse of New York City. At Forbes Functions, Cameron leverages her extensive network of vendors as well as her female team, to curate bespoke experiences for her clients. Her flair for hosting, coupled with an innovative approach, has positioned her as a leading tastemaker in the event planning scene. Under her guidance, Forbes Functions is not just planning events; it’s crafting unforgettable moments and trendsetting celebrations that resonate with elegance and exclusivity.

In my interview with Cameron, we will learn:

➡ what some of the biggest challenges are as an event planner behind the scenes;
➡ how to manage the logistics of multiple vendors, contracts, and timelines to ensure a smooth event;
➡ how to handle difficult clients or situations while maintaining professionalism and delivering a successful event;
➡ what strategies to use to stay organized and keep track of all the details involved in planning a wedding or event;
➡ how to manage client expectations regarding timelines and deliverables; and
➡ so much more!

Be sure to join us live to get in on the Q&A.

If you are not connected with me on LinkedIn, please connect here .

We look forward to seeing you on Thursday!

Cheers!
Annette

07/05/2024

Don’t underestimate your efforts as a planner in helping create an environment where the client makes or raises money. At Naif Productions, we do that many times for our clients.

The client who went with another planner this year was extremely happy with our services each year and had even referred us to other clients.

Having run my business for 14 years, I know too well the ups and downs of running an event business, and it’s inevitable that when one door closes, another door will open! Don’t ever give up, keep going!

For more planner tips, join the Event Planners Society FB group: https://www.facebook.com/groups/eventplannerssociety

07/04/2024

Have a wonderful Fourth of July!

07/03/2024

As Independence Day approaches, it’s time to start planning a celebration that goes beyond the ordinary BBQ. This year, why not elevate your July 4th festivities with a touch of glamour? From elegant decor to sophisticated entertainment, here are some dazzling ideas to ensure your Independence Day party is a memorable and stylish event.

Elegant Invitations
Set the tone for your glamorous celebration with beautifully designed invitations. Opt for metallic accents, like gold or silver, and choose high-quality cardstock. Personalized calligraphy or a wax seal will add a luxurious touch that hints at the sophistication of your event.

Chic Color Scheme
While traditional red, white, and blue are a must, consider incorporating metallics to add a glamorous twist. Gold and silver accents can be seamlessly integrated into your decor, from table settings to party favors. This will give your party a sophisticated edge while still honoring the patriotic theme.

Continue reading: https://www.naifproductions.com/glamorous-july-4th-party.../

07/02/2024

Hunting around in the dark for clients with no real strategy to get them was me too all those years ago 😔

I had worked in corporate for so many years that moving to building my own business felt like a complete minefield. I had the drive and desire to be successful but I had yet to learn the key strategies which would later find me with an abundance of clients at my fingertips 💅

On the daily, I’m getting DMs from new wedding and event planners in my inbox asking me questions about finding clients. In fact it’s the number 1 question I get asked, next to “how to I price my services.”

In my free guide, I share the 7 Proven Ways to help you unlock a world full of wedding and event clients! Stop hunting around in the dark and learn my proven strategies now.

Get the guide- link in the comments.

06/28/2024

Boho weddings have become synonymous with free-spirited, laid-back vibes, but they can also be the epitome of elegance and sophistication. If you’re dreaming of a wedding that combines bohemian charm with refined elegance, this blog post is for you. Here are some stunning ideas to inspire your elegant boho wedding.

Venue Selection

⏺ Outdoor Settings: Opt for natural, outdoor venues like lush gardens, wooded areas, or open fields. The natural beauty of these settings provides a perfect backdrop for a boho wedding. Think vineyards, botanical gardens, or a scenic beach.

⏺Historic Estates: For a touch of elegance, consider historic estates or manors with expansive grounds. These venues often have beautiful architecture and landscaped gardens that can enhance the boho aesthetic.

Color Palette

⏺Earthy Tones: Use a palette of earthy tones such as terracotta, sage green, and mustard yellow. These colors are warm and inviting, perfect for a bohemian theme.

⏺Muted Neutrals: Incorporate muted neutrals like ivory, beige, and soft grey to add a sophisticated touch. These colors work beautifully as a base for more vibrant boho accents.

Continue reading: https://www.naifproductions.com/elegant-boho-wedding-ideas/

06/26/2024

Wedding & Event Planners listen up!

Are you always BLOWING your event planning budget?

If yes, then here’s what to do about it ⬇

The budget should be the #1, if not THE most, important consideration when planning an event.

You didn’t set up your business to be a HOT MESS when planning out your client’s events. So you need to keep within budget to avoid unexpected costs and stress!

But yet, you seem to always be blowing your budget for your events, and you’re not sure why... 🤔

At least you’re actually creating a budget. You’re costing up the various elements - venue, catering, design, travel, meetings & client liasion, accommodation, etc...

But something isn’t quite adding up.

Part way through the planning stage you sit down to look at the budget and realize "oh s%%t, I’ve gone way over!"

(queue the panic)

Because of this you’re having to have awkward conversations with clients about increasing costs, and that’s making you squirm in your seat just a little bit.

If you want to get your budget organized then you need my e-book:

7 Biggest Mistakes New Wedding & Event Planners Make Planning Their First Event

(it includes a comprehensive list of all the items you need to include in your budget)

Plus the other 6 biggest mistakes I see new wedding & event planners make when planning their first event.

This is going to save those awkward conversations, trust me!

Download the e-book - link in the comments!

06/24/2024

The show must go on!!!

A few weeks ago I sprained my ankle pretty bad at an event I was running.

I had gone into a very dark AV booth and stepped up to tell them we were back on schedule. When I went to step down I thought there was one step but it ended up to be two and my ankle turned in and CRACKED 10 times. So loud that the AV team thought I broke my leg. Yikes!! 😧

I was in SO much pain I honestly thought I’d broken it. And at the WORST time - right in the middle of the second day of a five day event. 😱

A trip to the emergency room later and I was all wrapped up and on crutches. Here I am back at the event carrying on as normal (well, kinda). Another reason to have an amazing team when the unexpected happens.

Call me crazy but this is my mindset. The show must go on darlings!!

Where in your professional life have you had to overcome challenges? How did you deal with them?

Address

461 Central Park West
New York, NY
10025

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.naifproductions.com/

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Videos

📲 Save this for when you’re feeling stuck in what to work on next when launching your wedding and event planning business. After working with hundreds of new wedding and event planners, these are the three key components you need to nail to launch your successful business. Want to learn if you really have what it takes to be a successful wedding and event planner yourself? Take my fun and interactive quiz and find out - Link in the comments!

Do you have what it takes to be a successful wedding and event planner? Do you know that when you become a wedding and event planner, it’s not just your service fee that you can make money from? Wedding and event planning is a rewarding and exciting profession, but it requires a unique set of skills and qualities to be successful! If you're considering becoming a wedding and event planner then you need to take my quiz now which will show you exactly if you have what it takes. Take the quiz - link in the comments.

HOW ACCOUNTING CAN IMPROVE YOUR PROFITABILITY

Join me LIVE on Facebook, LinkedIn and Instagram on Thursday, April 25 at 1:00 PM EST where I will interview Nolan Bradbury about HOW ACCOUNTING CAN IMPROVE YOUR PROFITABILITY. Nolan Bradbury is the founder of Bradfield Accounting & Advisory and a seasoned financial professional who is passionate about helping business owners achieve their dreams. Nolan leans on two decades of experience in both the public and private sectors to provide insightful, relevant, and most importantly, digestible financial guidance. He works to help entrepreneurs minimize the unknown and remove operational uncertainty from the equation so they can concentrate on what they do best, lose less sleep, and increase profitability and cash flow. In my interview with Nolan, we will learn: -what led him to become a seasoned professional in accounting and financial strategies; -how planners can overcome the fear of numbers and embrace the data to their advantage; -which accounting report is the most important for business owners to be able to fully understand to get an idea of the profitability of their business or business health; -how planners can decipher these reports to make informed decisions about their business; -some common financial mistakes that planners should be mindful of and avoid; and -so much more! Be sure to join us live to get in on the Q&A. If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn @annettenaif. We look forward to seeing you on Thursday! Cheers! Annette

This is the final countdown. The last chance to join me in Wedding & Event Business Blueprint. Over the last couple of weeks I’ve been speaking with so many people who are already in the events industry who have dreams of starting their own gig. People just like you. Who are working long hours. Are desperate to leave their 9 - 5 (once and FOR ALL) Who want more freedom and JOY in their lives through having a meaningful career that brings them more financial abundance and the flexibility to work their own hours. This is YOUR opportunity to live that life. Inside Wedding & Event Business Blueprint I cover everything you need to launch your wedding and event planning business - with success! I break it all down for you and don’t forget, I’ve just added an additional 4 Q+A sessions into the mix (on top of the 4 core modules and 4 Q+A sessions you’re already getting). If you have questions, drop into my DMs now and let’s have a chat. Join us below in the comments. But be quick - doors are closing at midnight TONIGHT! ⏳

Well, this is IT. The FINAL COUNTDOWN ⏰⏰ Set your alarm as if you haven’t joined me in Wedding & Event Business Blueprint this is your LAST CHANCE. Tomorrow at midnight we are closing the doors (and I don’t know when they’ll reopen again - not just saying that 😏). If you’ve been sitting on the fence about joining Wedding & Event Business Blueprint, hop on over to the sign up page NOW. Join us in the comments- I can’t wait to see who is going to join me!!

Do you want to know something? I just knew all those years ago (over 30 in fact!!!), that one day I would work with other aspiring wedding and event planners to launch THEIR own successful businesses. You see, teaching is in my blood. As well as planning out ultra-luxury wedding and events myself, I also: Have been an Adjunct Professor at New York University where I taught event operations and production to event planners from all over the world Am the Founder and past President of the Event Planners Association for the New York Chapter. I LOVE working with others to get their businesses off the ground, and besides from the countless happy clients I have, I’ve won numerous awards for my contribution to the event planning industry including: 🔥 Finalist for the BIZBASH Reader’s Choice Awards Finalist for Producer of the Year 🔥 The Outstanding Leadership Award from the Event Planners Association 🔥 The 40 Over 40 from Senior Professionals Industry Network (SPIN) 🔥 The Top 29 Influencers in the Event Industry to Follow 🔥 Placed 5th on the Top 100 Eventprofs Leaderboard, and 🔥 The Top 25 Women who Rule the Event Industry. Sign ups are open for Wedding & Event Business Blueprint, but NOT FOR LONG. Time is running out to join us in this life-changing program which is going to see you launch your VERY OWN, SUCCESSFUL wedding and event planning business. Link to join in the comments ⬇️

Getting clients is the BIGGEST concern I hear from new wedding and event planning business owners. And that’s why, in Wedding & Event Business Blueprint, I have a whole module on how to get valuable leads and how to create a water-tight referral system. I will teach you my top negotiating skills that will position you as a commodity, saving your clients thousands of dollars on the front end. I will walk you though my PROVEN ways to get leads. I will be demoing a sales call LIVE with you, so you know EXACTLY what to say on those calls. Finally, I will walk you through the entire sales process, even beyond winning the client and next steps. We’ll craft your marketing and sales plan together, so you can bring in highly qualified leads in your SLEEP 💤 Join in the comments below!

Ever wondered about the stories behind successful wedding and event planners? How they got into the industry, the challenges they had along the way and how they finally broke through and now have a roster full of eager clients wanting to work with them? Well my friend, I’d like you to meet Victoria. I started working with Victoria as her coach in 2022. She was just getting started as a wedding and events planner and she wanted to fast track her success and make it her full time profession. Victoria wanted to work with me as she knew I had a wealth of experience (30+ years in the industry) and had successfully grown my business to where it is today. Within just a couple of short months of working together, Victoria got her very first client. She’d worked really hard up until then to win clients, but using my strategies she managed to secure her first one fast. Since then, Victoria’s business has gone full throttle, has a full client base, and has even won some highly coveted industry awards and publishing opportunities! Here’s what Victoria says about our work together, “When looking for a mentor/coach, I came across Annette’s program, and immediately I was drawn to the actionable tasks she listed out. Annette is extremely organized and comes with over 30 years of expertise and knowledge, a highly sought after individual in her profession. Her ability to adapt the program to my needs showed how versed she is in her work. Through Annette and her coaching program, I would learn about useful tools and practical tips to grow my business. Since finishing my coaching program with Annette, I have received The Knot "Best of" Award two years in a row and this year [2023] been published in both California Wedding Day and Seattle Brides Magazine.” Want this too? Then you are in the right place. Enrollment is open for my new program Wedding & Event Business Blueprint. Join in the comments below ⬇️

Determining Your Ideal Client

In today’s Masterclass (at 1pm est / 10am pt) I'm spilling the beans on my top secrets of running a super successful wedding and event planning business over the last 30+ years. If you're just starting out, THIS IS THE PLACE TO BE 🔥 I'll be sharing my best ways to identify your ideal clients, how to make serious $$$ as a wedding & event planner AND ways that you can launch your business with MAXIMUM IMPACT 🔥🔥 But be quick, as it's game time today at 1pm est / 10am pt. Go Go Go 🏃‍♀️👇Link to register is in the comments ⬇️

Guess what?!.... You have a second chance today to join me today in Dreams to Dollars 🥂🥂 My absolutely FREE masterclass where I’ll be breaking everythinggggg down on how to get started in your wedding and event planning business. If “starting a wedding & event planning business” is on your to-do list this year, then you NEED to join me in this!!! It’s game time at 8pm est / 5pm pt today so grab your spot now, link in the comments 👇

If you love creating events for friends and family

I was always the girl in high school planning all the events and parties, so naturally when the opportunity to become a wedding and event planner came up, I JUMPED at the chance. Now over 30 years later I’m laying it all on the line and giving you all my best advice on how to start YOUR own wedding and event planning business. During the Dreams to Dollars Masterclass, you’ll discover: 1️⃣ What your new business will look like Using my 3-step framework, which we will be going through live, you'll identify your business concept and niche, your brand identity and what services you will offer. This is the foundation of your new business! 2️⃣ Your Ideal Clients Determining your ideal client avatar is fundamental to starting a successful business. Step-by-step, I’m giving away the exact strategy to identify who you want to work with. 3️⃣ The juicy part! How to make serious $$$ I will walk you through how to calculate your hourly rate, what should be included in your pricing, and some juicy tips on how to make money in many other ways. 4️⃣ Launch your Business! I'll share with you how you can launch your business, and you'll set a date for you to start working towards getting your new business out there into the world. It's game time 🎉 Join in the comments - we get started next week! ⬇️⬇️

Wedding Trends to Watch For in 2024

Join me LIVE on Facebook and LinkedIn on Thursday, February 15 at 1:00 PM EDT where I will talk about Wedding Trends to Watch For in 2024. In this episode, I share my insights into the evolving nature of the wedding industry, catering to the diverse and modern tastes of couples. Let’s dive into the realm of sustainable celebrations, a growing trend where eco-conscious choices are becoming a priority for couples. Think locally-sourced food, biodegradable decor, and digital invitations. These green solutions are not just thoughtful but are setting the standard for future weddings. Be sure to join us live to get in on the Q&A. If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn @annettenaif. We look forward to seeing you on Thursday! Cheers! Annette

THE ROAD TO WEDDING PLANNING SUCCESS

Join me LIVE on Facebook and LinkedIn TODAY, February 8 at 1:00 PM EDT where I will talk about THE ROAD TO WEDDING PLANNING SUCCESS. In this episode, I share my own story, from the initial spark of inspiration to the challenges and triumphs that shaped my wedding planning career. Join me as I reflect on the pivotal moments that led to where I am today and discover the lessons I've learned along the way. Ready to take the plunge into the wedding planning industry? I've got you covered! Watch until the end for a treasure trove of pro tips and practical advice to kickstart your own business. From building a strong brand to establishing a network of reliable vendors, I'll share the strategies that have helped me create unforgettable moments for countless couples. If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn @annettenaif. We look forward to seeing you TODAY! Cheers! Annette

NAVIGATING LEGAL AND TAX MATTERS IN THE WEDDING AND EVENT INDUSTRY

Join me LIVE on Facebook, LinkedIn and Instagram on Thursday, January 18 at 1:00 PM EDT where I will interview Braden Drake about NAVIGATING LEGAL AND TAX MATTERS IN THE WEDDING AND EVENT INDUSTRY. Braden is a California licensed attorney and tax professional. His tagline is "your gay best friend here to help you get your legal, tax, and financial s**t legit. Braden works primarily with online and creative small business owners through his law firm, the Not-Your-Average Law Firm and his online programs and membership. In my interview with Braden, we will learn: -what type of legal structure is most suitable for our event business (e.g., sole proprietorship, LLC, corporation); -what kind of contracts or agreements we need for clients, vendors, and partners; -how we can protect our business from legal disputes through contracts; -how to know when to classify workers as 1099 independent contractors rather than employees; -some good tips to prepare for tax season; and -so much more! Be sure to join us live to get in on the Q&A. If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn @annettenaif. We look forward to seeing you on Thursday! Cheers! Annette

HOW BUSINESS RELATIONSHIPS HELP YOU GROW

Join me LIVE on Facebook, LinkedIn and IG on Thursday, January 11 at 11:00 AM ET where I will interview Brian Worley about HOW BUSINESS RELATIONSHIPS HELP YOU GROW. A transplant from Los Angeles to Atlanta, Brian Worley is the Owner/ Creative Director of B Worley Productions. Brian brings an arsenal of high-profile event experience to Atlanta’s premiere design company. With more than 22 years of experience in the wedding and event planning industries, Worley complements the Atlanta team with international experience and an eye for cutting-edge event concepts and is revered as a top wedding and event planner/designer. Brian was named Harpers Bizarre Top Wedding and Event Designer in the World. This extensive background of event production, coordination, design, and “hands-on” know-how has allowed him the opportunity to produce events ranging from top entertainment networks, corporate clients, celebrity and high-profile weddings, movie premieres, and product launches as well as an impressive list of top wedding and event reality shows on which he has appeared or been featured as host. In my interview with Brian, we will learn: ⭐️how his journey in the events industry began; ⭐️how crucial strong business relationships are for success in this field; ⭐️tips to approach and nurture relationships with clients; ⭐️how vital internal business relationships are to deliver successful events; ⭐️with the constantly evolving landscape of events and experiences, how important it is to adapt and change to stay ahead in the industry; and so much more! Be sure to join us live to get in on the Q&A. If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn @annettenaif. We look forward to seeing you on Thursday! Cheers! Annette

HOW TO LEVERAGE LINKEDIN TO GET WEDDING AND EVENT CLIENTS

Join me LIVE on Facebook and LinkedIn on Thursday, January 4 at 1:00 PM EDT where I will interview Karen Yankovich about HOW TO LEVERAGE LINKEDIN TO GET WEDDING AND EVENT CLIENTS. Karen Yankovich is CEO of Uplevel Media, a LinkedIn marketing firm delivering profitable cutting-edge LinkedIn strategies, and host of the popular podcast “Good Girls Get Rich”. Karen is an internationally recognized LinkedIn Expert and Consultant who is a genius at helping businesses use LinkedIn and PR profitably. A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to Costco Connection, Huffington Post, Social Media Examiner and Career Talk Radio on Sirius XM Radio. In my interview with Karen, we will learn: -how to optimize LinkedIn profiles for attracting wedding and event clients; -types of content to share on LinkedIn to attract wedding and event clients; -how to use LinkedIn search effectively to find potential clients; -if it's beneficial to join LinkedIn groups related to weddings and events; -if we should consider running LinkedIn ads to target wedding and event clients; and -so much more! Be sure to join us live to get in on the Q&A. If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn @annettenaif. We look forward to seeing you on Thursday! Cheers! Annette

WHY RADICAL CANDOR IS THE KEY TO UNLOCKING YOUR CREATIVE POTENTIAL

Join me LIVE on Facebook and LinkedIn on Thursday, November 2 at 1:00 PM EDT where I will interview Darnell Brown about WHY RADICAL CANDOR IS THE KEY TO UNLOCKING YOUR CREATIVE POTENTIAL. Darnell Brown is a fractional growth strategist and designer who helps creative and non-creative entrepreneurs power up and impact lives through his courses, frameworks, and community. Some of his clients include BAND-AID, J&J, /dev/color, and Passport Parking. In my interview with Darnell, we will learn: -about a recent low moment he went through; -what his biggest superpower is, both professionally and personally; -when he realized he was a fractional growth strategist; -how to get out of our own way as creative and non-creative entrepreneurs; -how he is up-leveling his own skills as a professional these days; and -so much more! Be sure to join us live to get in on the Q&A. If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn @annettenaif. We look forward to seeing you on Thursday! Cheers! Annette

USING STRATEGIC PARTNERSHIPS TO BUILD YOUR BUSINESS AND SERVE YOUR COMMUNITY

Join me LIVE on Facebook and LinkedIn on Thursday, October 26 at 1:00 PM EDT where I will interview Bobby D. Ehlert about USING STRATEGIC PARTNERSHIPS TO BUILD YOUR BUSINESS AND SERVE YOUR COMMUNITY. Meet Bobby D, a man who wears many hats, not only World Champion Auctioneer, who's made a name for himself in the industry, but also the co-founder of Inspire Hearts Fundraising, Co-host of the Heart of the Gala podcast, nationally known emcee and professional speaker. With over two decades of experience, raising $100s of millions, he's a master at creating electricity in the ballroom. But he's more than an auctioneer – he's a storyteller, a consultant, a philanthropist, and a coach. Join us on the podcast to hear Bobby's captivating tales and insights into the world of Fundraising auctions and philanthropic events. Whether you're a nonprofit professional, gala vendor, or just love to attend Fundraising Events, Bobby's D's unique perspective and experience will leave you inspired. Don't miss our upcoming episode with this charismatic auctioneer! In my interview with Bobby, we will learn: -how strategic partnerships help a new event business establish a strong foothold in the market; -some key factors to consider when selecting potential partners for your event business; -how you can leverage existing relationships to form valuable partnerships within the events industry; -what the potential risks are and challenges associated with building an event business through strategic partnerships, and how can they be mitigated; -what types of events and services are best suited for collaboration with strategic partners; and -so much more! Be sure to join us live to get in on the Q&A. If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn @annettenaif. We look forward to seeing you on Thursday! Cheers! Annette

I've earned tens of thousands of dollars from just ONE of my blogs. In the Event Planning Business Masterclass™ I share the full scoop on how I've done this! Time is running out to join the FINAL Masterclass of 2023 on Wednesday October 25 at 12pm EST ⏰ Comment "MASTERCLASS" below and I'll send you your link to join us. Or go to www.naifproductions.com/masterclass to reserve your seat NOW! Go go go! 🏃‍♀️

WEDDING AND EVENT PLANNERS - FREE MASTERCLASS + BONUS Event Planning Business Masterclass™ Learn how to Attract & Close Wedding and Event Planning Clients and Price your Services effectively! Learn our Simple, Authentic Strategies for Getting a Steady Stream of Wedding & Event Clients! If you’re looking for proven methods to increase your client base, you’re in the right place. If you’re ready to crush your marketing so that the clients come rolling in, join us for a free masterclass where I’ll be showing you exactly how! In this value-packed Masterclass, you’ll discover: 1️⃣ How to identify and market to your dream clients: Using tried and tested marketing strategies that you can start implementing immediately! Learn how to leverage the network you already have and expand your reach. I will share the game-changing strategies I use to build a successful business. 2️⃣ The systems and tools needed to close a potential client: Learn the step-by-step framework I use. That’s right, I’m giving away the exact strategy I use to close 100% of the time. 3️⃣ How to price your services to ensure you’re taking a high profit margin: I will walk you through how to calculate your hourly rate, what should be included in your price, and some juicy tips on how to make money in many other ways. Sign up for this FREE Masterclass at https://www.naifproductions.com/masterclass. #annettenaif #naifproductions #eventplanner #weddingplanner #masterclass #EPBM

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Our Story

Naif Productions, lead by NYC event planner, Annette Naif, is a strategic event planning, design and production firm based in New York City. Whether planning an adventure for two, an executive retreat, corporate training, gala, fundraiser, wedding or a citywide festival, Naif Productions utilizes the talents of the best vendors and venues in the business to produce and create upscale, seamless events worldwide.

Helping clients create their unique style that translates into a memorable experience has been Annette’s passion since she became an event planner and wedding planner more than 25 years ago. The drive to provide a distinctive role for superior personalized service in the event planning industry inspired Annette to launch her own event planning company in 2010.

Pulling together her years in motion picture, television production and corporate event development, Annette has seen how hitting just the right creative “note” can spark conversation, build relationships and create brand loyalty beyond measure. The key is to deliver a flawless, distinctive and superior personalized experience.