Sequence

09/02/2024

Today and every day, we celebrate the incredible workers who make every event a reality. From concept to ex*****on, our staffers, interns, freelancers, and vendor partners tirelessly craft unforgettable experiences.

This , we honor the dedication, passion, and teamwork that bring events to life. Here's to the people behind the scenes who make it all happen! 💪❤️

08/30/2024

The LEGO Group recently sponsored Toy Insider's Sweet Suite press and influencer event — and showed up with the most creative booth there!

The vibrant booth design (pictured) leveraged a custom, modular shelving unit to spotlight the brand's primary colors. Throughout the space, the company also displayed research emphasizing why play is so important for kids and adults alike — using their own products as featured decor!

The LEGO Group's Sweet Suite presence marks the second instance in a series of three events for this particular booth concept, with September 17's Toy Insider Holiday of Play still to come. The concept's evolution to-date based on the audience and trending products made for a creative booth space that was playful and inviting.

08/27/2024

When an event celebrates excellence in lighting design, you know it’s going to be a good one. 💡

And the Illuminating Engineering Society’s 2024 Lumen Awards, held at Pier Sixty in June, did not disappoint! The SEQ-produced event drew almost 800 people and had a whimsical “Summer Solstice” theme.

Fun fact: Members of Team SEQ have been working on this event for almost 20 years!

Thanks to our partners on this year’s event...
Staffing: Career Group
Registration: Fello, Zkipster
Stage Tables, Hedges: CORT
Photo Booth: NYC Photo Party
Florals: Dawn Melanie Designs
Stilt Walkers: Phoenix Entertainment

08/22/2024

Planning an event isn’t just about creating memorable experiences; it’s also about being ready for the unexpected.

From sudden weather changes and tech glitches to medical emergencies and security issues, event planners also need to be top-notch crisis managers.

Hint: That’s where an experienced team like Sequence Events can really shine. In our almost 13 years of business, we’ve worked with high-profile clients, speakers, and attendees—and developed the expertise to handle any event curveball, large or small.

And in our latest blog post, we’re spilling some of our troubleshooting secrets.

Here's how to effectively handle an unexpected situation and ensure your entire event goes off without a hitch—or, at least, as close to it as possible!

From sudden weather changes and tech glitches to medical emergencies and security issues, event planners also need to be top-notch crisis managers.

08/20/2024

We are thrilled and honored to announce that Sequence has been awarded the ESPRIT Award for Best Scenic Design, Installation, or Exhibit Design at the ESPRIT Award Gala during I-24! 🏆✨

It’s an incredible privilege to be recognized by our peers for our work with Danone at the 2023 Aspen Ideas Festival.

We created an inviting, vibrant space where we showcased the Danone product line through interactive product displays, a smoothie bike, a podcast studio, and more. 😍

08/14/2024

Phipps Neighborhoods/Houses hosted their annual Phipps Community Builder Awards at Cipriani 42nd St. in June, honoring their longtime partner and Monadnock founder Nick Lembo.

More than 400 guests enjoyed a cocktail reception with music from a string quartet, followed by dinner, programming, and a dessert reception.

Every step of the way, SEQ worked to integrate a sense of home and community into this year’s event—resulting in more than $2.2 million raised on-site for the development of affordable housing!

Big thanks to our partners on this project...
Florals: Fleurish
AV: Star Group
Printing: TAG
Music: Sterling Strings

08/06/2024

How do you make a splash at a massive marketing festival like POSSIBLE—which in its second year is already drawing comparisons to Cannes Lions?

The answer: by leaning into ✨ strategy ✨

For its largest trade show presence ever, GumGum worked with Sequence Events to help clearly define their goals and ultimately create an impactful space that was beautiful and inviting—and that reinforced the brand's mission at every single touchpoint.

Check out this deep dive into how we did it: https://blog.sequence-events.com/the-seq-report-inside-gumgums-show-stopping-debut-at-the-possible-conference

08/01/2024

When’s the last time you were shooting hoops at a gala with a black tie-and-sneakers dress code? 🏀

At Foot Locker Foundation’s recent Gala, 750+ guests were treated to a night of food, specialty cocktails, basketball, dancing, and programming at New York’s Pier Sixty. This signature event fundraises for programs like The Foot Locker Scholar Athletes Program and their long-standing scholarship with UNCF.

SEQ has been working with this client since 2002, and was thrilled to work with gala sponsors Nike, New Balance, Croc, Deloitte, Heart Centric, and more. Big thanks to the vendors who helped bring this incredible evening to life!

Florals: Dawn Melanie Designs
Photo/Video Booth: NYC Photo Party
Printing: TAG
Rentals: Taylor Creative
Furniture Graphics: AMA
Balloons: My Deco Balloons
Staffing: Career Group
AV: KVL

07/30/2024

We had an incredible time producing the recent Los Angeles and San Francisco benefits for the Center for Reproductive Rights, the world’s only global legal advocacy organization fighting for reproductive rights!

Both events were a smashing success, shattering attendance and fundraising goals. 🎉

Shoutout to all the guests, donors, and co-chairs who helped create such an impactful evening for this important cause.

📸: Natalie Schrik for Drew Altizer Photography

07/23/2024

CreatorIQ Connect Europe united content, commerce, and conversation around the future of the creator economy. This innovative event brought together leaders on the cutting edge of creator marketing, building a community that’s constantly defining what good looks like in an ever-evolving industry!

Team SEQ worked closely with the team to produce the first-time event, which included:

✨ Over 375 attendees from around the world, including the UK, US, Netherlands, Belgium, Italy, Germany, Sweden, France, Bulgaria, Switzerland, Spain, Portugal, Denmark, and the Philippines!
✨ Speakers from big brands like TikTok, Google, Meta, ASOS, and e.l.f.
✨ Multiple panels, workshops, and networking opportunities
✨ Endless creativity!

07/18/2024

Team SEQ is honored to work with so many nonprofit clients helping make our hometown a better place—including Neighbors Together, a community-based organization committed to ending hunger and poverty in three of New York City’s lowest-income areas!

For its recent Plates for Change benefit, the nonprofit engaged the community and its donors with delicious food from 19 Brooklyn-based restaurants, all of whom donated their services to this important cause.

The 400-guest event surpassed fund-raising efforts and helped give back to New Yorkers in need—and we were thrilled to be a part of it!

07/16/2024

Details, details, details 😍

We love finding venues and F&B that can perfectly curate a vibe, like these stunning displays at a new-hire event we produced for The Trade Desk last month!

07/11/2024

💡SEQ Spotlight! 💡

We were honored to produce a benefit for longtime client Fountain House at the iconic Yankee Stadium! ⚾

The Strike Out Stigma benefit drew 250+ attendees, 34 sponsors, and 12 speakers to support Fountain House’s important mission of improving health, increasing opportunity, and ending social and economic isolation for people most impacted by mental illness in the Bronx.

The heartwarming gathering was a true reflection of the Bronx community!

07/04/2024

Wishing a happy Fourth of July to all our U.S.-based employees, clients, and partners. Your passion, dedication, and support light up our days brighter than any fireworks display! 🎇

07/02/2024

🌟 We were thrilled to produce the 8th European Fund Finance Symposium! 🌟

Last month, Team SEQ produced the event for 950+ fund managers, bankers, and lawyers at London's QEII Centre for a day of education and networking. With nearly 80 sponsors and 80+ speakers, the event was packed with insightful panel sessions, productive networking breaks, a delicious lunch, and a lively cocktail reception to wrap it all up! 🍸

06/28/2024

Looking for the secret ingredient to a flawless event? Remember: It's not just about what guests actually see—it's also about who's behind the scenes.

Events are a team sport, and building a robust network of reliable vendors—from florists and photographers to caterers and audiovisual experts—could not be more crucial. And while the needs of each event vary, there are certain qualities that consistently make some vendors and venues stand out to us as excellent partners.

In our latest blog post, we shared some things we look for when choosing vendors, and why these factors encourage us to build long-lasting working relationships.

Check it out!

Here are some things we look for when choosing vendors, and why these factors encourage us to build long-lasting working relationships.

06/26/2024

SEQ has long partnered with a variety of financial services companies to bring their visions to life through events and experiences that get noticed.

And now, our CEO Adam Sloyer is sharing his secrets!

Adam recently sat down with the crew for an in-depth video interview, chatting about:

➡️ How to get the right people in the room
➡️ Ways to scale your events with the growth of your company
➡️ Tips for getting your workforce fired up for the next internal event
➡️ Knicks vs Rangers: Who has the better playoff atmosphere at Madison Square Garden?
.. and so much more. Watch the full conversation on our LinkedIn page now! https://www.linkedin.com/posts/sequence-events_fundfanatics-activity-7211840978528129024-Ci4N?utm_source=share&utm_medium=member_desktop

06/20/2024

Happy Pride! At SEQ, we firmly believe that every event or conference should be a welcoming and safe space for LGBTQIA+ attendees.

In a blog post, we shared some tips for making a meaningful effort to be inclusive at your events, including..

🟣 Choosing a venue and destination that makes guests feel welcome
🔵 Emphasizing inclusivity during the registration process
🟡 Establishing a code of conduct and anti-discrimination policy
🟠 Hosting a diverse lineup of speakers
🔴 Encouraging feedback

And more. Check it out: https://blog.sequence-events.com/planning-inclusive-events-for-lgbtqia-attendees

06/18/2024

We've always known SEQ has a great company culture—and we have the certifications to prove it! We're proud to say that we've once again been named a Great Place to Work. 🥳

Fun fact: 87% of employees at Sequence Events describe it as a great place to work—compared to 57% of employees at a typical U.S.-based company.

We're so appreciative of our incredible team and the amazing experiences we get to create every day. Interested in joining us? Email [email protected]!

06/11/2024

The Beatles famously sang, “I get by with a little help from my friends”—a sentiment that rings particularly true in the realm of brand partnerships. 🤝

In today’s interconnected world, brands are always on the hunt for fresh ways to expand their reach and hit it off with a broader audience—particularly when it comes to events.

One smart move? Hooking up with other brands for event partnerships. This isn’t just a tactical approach to marketing; it can be a way to seriously ramp up your reach and leave a lasting impression on consumers.

So this month, we’ve got a Brand Crush on not just one brand, but at least two—or maybe more! It’s the concept of ✨ collaboration. ✨

Read more:

Hooking up with other brands for event partnerships. This isn’t just a tactical approach to marketing; it can be a way to ramp up your reach and leave a lasting impression on consumers.

06/06/2024

SEQ also produced our partner GumGum’s presence at POSSIBLE, an ad tech and media event and expo that took place in Miami in April. This was GumGum’s biggest booth and trade show presence to date—and wow, did it make an impact!

The beautiful, relaxing, and on-brand booth encouraged organic connections and tied back to the aesthetic of GumGum’s new offices—but with a stunning Tulum-inspired twist.

In-booth activations tied back to GumGum’s featured product “Mindset,” and included...

☀️ Breathwork sessions with Mandy Sciacchitano, designed to get attendees present at the start of the event
☀️ Typewriter poetry with The Zelda Fitzgeralds, with custom poems prompted by the question “What is your current Mindset?"
☀️ Hand massages from Infinite Massage
☀️ Custom-branded espresso martinis from Fontainebleau Miami Beach

The booth quickly became an inviting hang-out spot offering shade, water, and essential self-care amenities. Thanks to Pinnacle Live and Event Nerds for their production work, and to GumGum for bringing us on board.

📸: Jasen Delgado

06/04/2024

Team SEQ is thrilled about our new ongoing partnership with AI-driven and incredibly innovative digital advertising leader GumGum!

We're honored to be producing several small-scale activations for them, including an in-office Pride brunch for GumGum partner Wavemaker, hosted by its LGBTQ+ ERG Pridemakers.

SEQ brought in rainbow bagels, yogurt parfait, vegan banana bread, and more, and worked with The Ark Cafe for a custom coffee menu, branded drinks, and a branded coffee bar. Yum!

We loved helping the GumGum team show support for LGBTQ+ causes—and helping facilitate more than 30 donations to the Trevor Project on behalf of the event attendees! 🌈

05/30/2024

We're still buzzing (or should we say moo-ing? 🐄) over all the fun details at 's Mom 2.0 Summit activation!

We loved leaning into the company's bold branding and creating fun moments through custom games, product showcases, and photo ops. We're choosing not to reveal just how many milk and cookie snack breaks we had along the way! 🍪

If you need help creating an eye-catching space that keeps your branding front and center, SEQ's got you covered!

05/28/2024

Getting the right people in the right room is a major component of hosting a successful event. But it’s also only half of the battle.

Once they’re there, how do you ensure they get the most out of their experience—and help facilitate those serendipitous interactions that make live events so magical?

For many attendees, a major thing that sets in-person events apart is the networking opportunities. In our latest blog, we shared the key components of a successful networking event, including...

👉 The right location, timing, and format
👉 Smart F&B choices
👉 Ambient lighting and music
👉 Post-event follow-up

And more. Check it out:

A networking event is a strategic opportunity to forge professional relationships and strengthen existing ones. Here are seven things you need for your networking event.

05/23/2024

We ❤️ our interns!

Huge thanks to Creative & Marketing Intern Michelle Chen for this fun video of her time at SEQ.

We firmly believe that interns are far more than just temporary team members: They’re the fresh eyes that challenge conventional wisdom, the energetic spirits that remind us why we got started in this industry, and the ambitious minds that drive innovation forward.

Hear from more former interns: https://blog.sequence-events.com/6-former-interns-reflect-on-their-time-at-sequence

Interested in joining the team? Email [email protected]!

05/21/2024

is on the road again!

Last week we were in Northern California executing events for two longtime clients—while also having meetings in caves and doing goat yoga. Never a dull moment in that life.

Stay tuned for more!

05/16/2024

It's a great time to start planning your 2025 sales kick-off events! Before you get started, you'll want to read our latest blog post...

An SKO is an important opportunity for companies to fire up their sales teams, set the tone for the year, and get everyone on the same page—but like any event, it requires careful planning and an understanding of key elements that make these gatherings successful.

From our view, every successful SKO should include...

⭐ Company updates and a year in review
⭐ Trainings and workshops
⭐ Networking and teambuilding activities
⭐ Opportunities to interact with key leadership
⭐ A recognition program

And more. Check it out! https://blog.sequence-events.com/8-must-have-moments-at-a-sales-kick-off-event

8 Must-Have Moments at a Sales Kick-Off Event

05/14/2024

When it comes to a brand like The LEGO Group, the creative ideas come easily. 😍

Case in point: This vibrant booth at Toy Insider’s recent press and influencer event, where the LEGO brand stood out with an on-brand modular and eye-catching shelving unit that perfectly showcased its products for a variety of age groups.

The brand's iconic colors and complementary LEGO sets acted as the eye candy so naturally!

05/09/2024

may be HQed in New York, but did you know we work all over the map? In fact, we've executed events in 46 cities across three continents—with more on the way!

Last week, our team was in London, producing not one but *two* stellar events. (Yes, on the same day. Yes, we're sleepy—but thrilled to be doing what we love.)

Stay tuned for more details on these incredible experiences! 🇬🇧