
12/18/2024
At Toy Insider’s recent Holiday of Play event, sponsor the LEGO Group used a custom, modular shelving unit to grab attention on the show floor and emphasize that there's a LEGO®️ gift for everyone on your shopping list this holiday season!
Showcasing sustainability and innovation, the brand repurposed the modular shelving from previous activations—but in honor of the holiday season, the space was redone with a blue, winter-inspired color palette, complete with snowflakes, gift-wrapped LEGO sets, and more fun touches.
Throughout the booth, the LEGO Group also displayed research on the shelving unit, emphasizing why play is so important for kids and adults alike, while built models of popular new LEGO sets completed the ensemble.