Sequence

03/04/2025

Let’s get digital! We recently teamed up our friends at Halborn bring their premier ACCESS Summit to life at the historic New York Stock Exchange. As the landscape of digital assets faces unprecedented and historic shifts, it is essential to bring together experts to help chart a course for the industry.

Over 200 attendees representing thought leaders in the digital assets space were brought together to discuss a range of topics facing the industry. With 14 sessions and over 40 speakers, the summit sparked innovation and connection among the attendees in the heart of New York’s financial district!

02/28/2025

We’re still walking in a winter wonderland after working with The Trade Desk to make their annual Holiday Party come to life!

Sequence got attendees into the winter spirit by transforming the iconic Pier Sixty into a Winter Chalet. 900 of The Trade Desk’s New York-based employees connected and celebrated amongst the snowy decor, enjoying a variety of winter-themed activities.

Some favorites from Team SEQ? The VR Ski experience made attendees feel like they were zooming down a mountain in the Alps. Employees were also able to take part in s’more making, a true staple for any winter evening.

Thank you to all our vendor partners who helped make this event a reality. Check out some of our favorite moments from the event!

02/24/2025

Recent studies have highlighted an interesting shift: Today's younger generations are increasingly drawn to experiences above all else—yet employees feel lonelier at work than ever.

The solution? A strategically planned employee engagement event!

At SEQ, we believe that employee engagement events are not just projects but critical strategic initiatives that can boost job satisfaction, encourage cross-departmental collaboration, and build organizational resilience. Here’s why:

https://blog.sequence-events.com/why-strategy-is-crucial-when-planning-an-employee-engagement-event

02/19/2025

50 years strong! Team SEQ was thrilled to help our partners at the Community Preservation Corporation celebrate their 50th anniversary in style. We aimed to both honor CPC’s 50 years of work and impact in the affordable housing space, as well as look to the future with new innovative solutions.

The 645 attendee event brought together CPC partners, government officials and members of the affordable housing community for a symposium on the future of the industry and a reception at the gorgeous Tribeca Rooftops!

It was such a pleasure to help this incredible organization commemorate such a major milestone. A special shout out to all our vendor partners for helping to make this event possible!

02/18/2025

We strive to recognize–Team SEQ always relishes the opportunity to celebrate our team’s achievements! Recently, our incredible Co-Founder and Chief Creative Officer Lizz Torgovnick was honored as one of the Top 50 Women Chief Creative Officers of 2024 by Women We Admire.

This achievement exemplifies Lizz’s role as both a leader and creative powerhouse, while also underscoring the impact of women in creative leadership positions.

Check out SEQ's official write-up to see our thoughts on the importance of women in leadership roles, as well as insights for aspiring CCOs, such as…

🌟Staying Resilient
🌟Championing Diversity
🌟Leading with Empathy

And more!

https://sequence-events.com/press/lizz-torgovnick-recognized-as-top-50-chief-creative-officer-by-women-we-admire/

02/13/2025

Celebrate good times! With 2024 now officially in the rear-view mirror, it's a great time to look back at all of Sequence’s accomplishments and learnings from the previous year. 2024 was an impressive year for Team SEQ, in which we produced unforgettable experiences, worked with amazing clients and grew our incredible team!

We recently came together for the Sequence Summit, an annual meeting where all of Team SEQ gathered together to discuss both the current state of the company and take a peak at the exciting future to come in 2025 and beyond. All members of the team were given a chance to voice their thoughts and opinions during the Summit, highlighting SEQ’s dedication to fostering a truly collaborative environment!

In true SEQ fashion, all that work led to play! The team followed up the Summit with our annual Holiday Party. This year’s festivities ("Sequin" themed, of course as this happy mistake is made all the time with our name) took place at the lovely Shoo Shoo in Nolita, where the team enjoyed fun activities including cocktails, dinner an ongoing game of SEQ-O (our version of Bingo), and a raucous White Elephant exchange. The whole team had a ton of fun!

We cannot wait to share what is on the docket for 2025, so be sure to keep a look out to see what Team SEQ has in store!

02/07/2025

In the ever-evolving landscape of events and sponsorships, brands have long been leaning into experiential strategies to more effectively engage consumers and attendees.

Whether it’s an immersive, standalone consumer activation or an eye-catching sponsor booth at a conference or trade show, the key to success lies in a well-crafted strategy that resonates year-round, not just during the event. Today, more than ever, experiential marketing is about understanding and integrating consumer needs into each and every brand interaction.

SEQ has worked on activations for top brands like The Wall Street Journal, LinkedIn, Yahoo, Danone, GumGum, and many more—and here’s what we see working right now in experiential marketing…

https://blog.sequence-events.com/whats-working-now-in-experiential-marketing

01/23/2025

Recently, SEQ was tasked with putting together a 25th-anniversary celebration for a financial firm. We kicked off the project with a strategy-focused discovery process, ensuring that every decision we make during planning will address the core question of "why?"

We requested to sit down with the company's top leaders to get a real feel for the firm’s history, culture, ambitions, and the makeup of their teams and clients—and used what we learned to identify the event’s main objective, format, agenda, and more.

In our view, planning milestone anniversary events should always involve this level of care and strategy. Check out our tips for doing it effectively.

https://blog.sequence-events.com/7-tips-for-planning-an-effective-anniversary-event

01/15/2025

What’s trending in 2025? 🤔

Drawing from SEQ’s own groundbreaking work—along with the latest ad campaigns, venues, color palettes, and other inspirations that have caught our eye—here are seven creative trends we're excited about for the new year, including…

📸 Reinvented Photo Ops
🤖 AI and Robotics
🌆 Experience-Focused Venues
🎨 Luxury Color Palettes

… and more. Check out our 2025 predictions at the link in our bio!

12/20/2024

This year was a busy one for Team SEQ, taking our staff across both the country and globe to help our clients produce unforgettable experiences. Please watch to see more of the creativity, hard work and flawless ex*****on that our team is known for.

We are immensely grateful to work with our amazing team and clients, and cannot wait to see what next year brings!

12/18/2024

At Toy Insider’s recent Holiday of Play event, sponsor the LEGO Group used a custom, modular shelving unit to grab attention on the show floor and emphasize that there's a LEGO®️ gift for everyone on your shopping list this holiday season!

Showcasing sustainability and innovation, the brand repurposed the modular shelving from previous activations—but in honor of the holiday season, the space was redone with a blue, winter-inspired color palette, complete with snowflakes, gift-wrapped LEGO sets, and more fun touches.

Throughout the booth, the LEGO Group also displayed research on the shelving unit, emphasizing why play is so important for kids and adults alike, while built models of popular new LEGO sets completed the ensemble.

12/12/2024

For many nonprofits, live events and galas serve as the cornerstone of their annual fundraising strategy. But if the impact of your event ends the moment the last guest walks out the door, you’re leaving valuable opportunities untapped!

Team SEQ has decades of experience producing impactful fundraising events that cause a lasting ripple effect all year long—and in our latest blog post, we're sharing some of our secrets, including...

✨ Using programming to create a lasting emotional connection
✨ Being thoughtful with decor and other event details
✨ Taking care of your major donors
✨ Building an ongoing community
.. and more. Check it out:

For many nonprofits, live events and galas serve as the cornerstone of their annual fundraising strategy.

12/05/2024

We’re still buzzing from producing FaireFest, an unforgettable four-day experience for over 800 Fair employees at Toronto’s breathtaking Blue Mountain Resort!

This inaugural event brought the company’s global team together to foster connections, celebrate a major milestone, and create memories that will last a lifetime. The jam-packed itinerary featured outdoor adventures, creative DIY workshops, scavenger hunts, team dinners, high-energy after-parties, and so much more.

A highlight of the week? The Customer Marketplace! Some of Faire’s very own sellers showcased their incredible products, giving attendees the chance to shop using custom “Faire Bucks.” It was the perfect blend of community and creativity.

Check out some of our favorite moments from this vibrant event! 😍

11/28/2024

Happy Thanksgiving to our innovative clients, our fantastic vendor partners, and our endlessly creative team! We’re endlessly appreciative of the freedom this industry allows us to dream big and take our ideas to new heights.

In case you missed it, we recently shared a blog post about what Team SEQ is most thankful for this year. Check it out: https://blog.sequence-events.com/what-team-seq-is-thankful-for-this-year

11/21/2024

As part of their time at SEQ, every intern class gets the ultimate hands-on experience: organizing their own event for our team. Not only does it bring them into the heart of event production, but it also leads to some unforgettable team bonding.

This week, our talented interns hosted a Paint & Sip soirée for the team—and with Thanksgiving on the horizon, the conversation quickly shifted to everything we’re thankful for this year.

In the spirit of the season, we're sharing our (by no means comprehensive!) gratitude list for 2024. Check it out: https://blog.sequence-events.com/what-team-seq-is-thankful-for-this-year

11/14/2024

The creator economy is booming, redefining how brands and influencers connect with audiences. And one powerful tool making waves?

Live events!

From in-person meetups to virtual gatherings, events help creators grow, engage their fans, and unlock new revenue streams. And for brands, teaming up with influencers at live events offers a real, authentic way to reach consumers and build community.

So, why are events such a game-changer for creators and brands alike? Check out our take:

Live events empower creators to build trust, grow audiences, and unlock revenue. Brands, too, can connect authentically by collaborating with influencers.

11/11/2024

At SEQ, we believe that when the event production is seamless, your important content can truly shine.

Case in point: BNP Paribas’ Global Markets Americas conference in New York, where 700 guests gathered to hear from top experts in finance, media, technology, and politics discuss today’s most pressing issues.

We’ve had the privilege of producing this prestigious event since 2019, and are grateful to our vendor partners who helped us ensure a smooth, stress-free experience: Cipriani South Street, Taylor Creative, Choose2Rent, Windmill, Star Group, Fleurish, Joe Coffee, and TAG Printing!

11/04/2024

Every day is Monday at Team SEQ—considering monday.com is our go-to project management platform! So we were thrilled to work with the monday.com team on their Force Management Training Event at New York's Metropolitan Pavilion.

The three-day training conference was led by monday.com’s force management team, and drew more than 300 attendees from around the world for programming, breakout sessions, and a closing reception.

We loved working with this innovative platform to bring this engaging event to life! Big thanks to our vendor partners: Abigail Kirsch, DJ Carver, Taylor Creative, TAG, and Nish.