Sequence

12/18/2024

At Toy Insider’s recent Holiday of Play event, sponsor the LEGO Group used a custom, modular shelving unit to grab attention on the show floor and emphasize that there's a LEGO®️ gift for everyone on your shopping list this holiday season!

Showcasing sustainability and innovation, the brand repurposed the modular shelving from previous activations—but in honor of the holiday season, the space was redone with a blue, winter-inspired color palette, complete with snowflakes, gift-wrapped LEGO sets, and more fun touches.

Throughout the booth, the LEGO Group also displayed research on the shelving unit, emphasizing why play is so important for kids and adults alike, while built models of popular new LEGO sets completed the ensemble.

12/12/2024

For many nonprofits, live events and galas serve as the cornerstone of their annual fundraising strategy. But if the impact of your event ends the moment the last guest walks out the door, you’re leaving valuable opportunities untapped!

Team SEQ has decades of experience producing impactful fundraising events that cause a lasting ripple effect all year long—and in our latest blog post, we're sharing some of our secrets, including...

✨ Using programming to create a lasting emotional connection
✨ Being thoughtful with decor and other event details
✨ Taking care of your major donors
✨ Building an ongoing community
.. and more. Check it out:

For many nonprofits, live events and galas serve as the cornerstone of their annual fundraising strategy.

12/05/2024

We’re still buzzing from producing FaireFest, an unforgettable four-day experience for over 800 Fair employees at Toronto’s breathtaking Blue Mountain Resort!

This inaugural event brought the company’s global team together to foster connections, celebrate a major milestone, and create memories that will last a lifetime. The jam-packed itinerary featured outdoor adventures, creative DIY workshops, scavenger hunts, team dinners, high-energy after-parties, and so much more.

A highlight of the week? The Customer Marketplace! Some of Faire’s very own sellers showcased their incredible products, giving attendees the chance to shop using custom “Faire Bucks.” It was the perfect blend of community and creativity.

Check out some of our favorite moments from this vibrant event! 😍

11/28/2024

Happy Thanksgiving to our innovative clients, our fantastic vendor partners, and our endlessly creative team! We’re endlessly appreciative of the freedom this industry allows us to dream big and take our ideas to new heights.

In case you missed it, we recently shared a blog post about what Team SEQ is most thankful for this year. Check it out: https://blog.sequence-events.com/what-team-seq-is-thankful-for-this-year

11/21/2024

As part of their time at SEQ, every intern class gets the ultimate hands-on experience: organizing their own event for our team. Not only does it bring them into the heart of event production, but it also leads to some unforgettable team bonding.

This week, our talented interns hosted a Paint & Sip soirée for the team—and with Thanksgiving on the horizon, the conversation quickly shifted to everything we’re thankful for this year.

In the spirit of the season, we're sharing our (by no means comprehensive!) gratitude list for 2024. Check it out: https://blog.sequence-events.com/what-team-seq-is-thankful-for-this-year

11/14/2024

The creator economy is booming, redefining how brands and influencers connect with audiences. And one powerful tool making waves?

Live events!

From in-person meetups to virtual gatherings, events help creators grow, engage their fans, and unlock new revenue streams. And for brands, teaming up with influencers at live events offers a real, authentic way to reach consumers and build community.

So, why are events such a game-changer for creators and brands alike? Check out our take:

Live events empower creators to build trust, grow audiences, and unlock revenue. Brands, too, can connect authentically by collaborating with influencers.

11/11/2024

At SEQ, we believe that when the event production is seamless, your important content can truly shine.

Case in point: BNP Paribas’ Global Markets Americas conference in New York, where 700 guests gathered to hear from top experts in finance, media, technology, and politics discuss today’s most pressing issues.

We’ve had the privilege of producing this prestigious event since 2019, and are grateful to our vendor partners who helped us ensure a smooth, stress-free experience: Cipriani South Street, Taylor Creative, Choose2Rent, Windmill, Star Group, Fleurish, Joe Coffee, and TAG Printing!

11/04/2024

Every day is Monday at Team SEQ—considering monday.com is our go-to project management platform! So we were thrilled to work with the monday.com team on their Force Management Training Event at New York's Metropolitan Pavilion.

The three-day training conference was led by monday.com’s force management team, and drew more than 300 attendees from around the world for programming, breakout sessions, and a closing reception.

We loved working with this innovative platform to bring this engaging event to life! Big thanks to our vendor partners: Abigail Kirsch, DJ Carver, Taylor Creative, TAG, and Nish.

10/31/2024

🎃👻 Happy Halloween from Team SEQ! 👻🎃

For us, Halloween isn’t just for candy and costumes—it’s also a perfect source of inspiration for event design and creating memorable experiences. From spooky decor to immersive themes to unique bonding moments, Halloween reminds us that the best events are the ones that captivate and connect.

Wishing all our friends and clients a spooktacular day filled with inspiration!

10/28/2024

Sun, fun, and a splash of color! 🌴 We're reminiscing about warmer days and The Trade Desk’s Summer Outing, held in NYC this summer.

The 375-attendee event had a casual, colorful beach vibe with food, cocktails, a photo booth, and lawn and table games. How cool were those pineapple centerpieces and playful photo booth props?! 🍍

Shoutout to our collaborators My Deco Balloon and Dawn Melanie Designs for helping make this event pop! 😎

Photos: Jordan Ansberry

10/25/2024

We’re loving every minute of our ongoing partnership with GumGum, the AI-powered superstar of digital advertising! Here’s a sneak peek at some of the fun from recent events:

📸 1-2: GumGum’s “Mindset Upfronts” rolled out the red carpet for clients at the brand's chic new NYC office! Engaging content sessions, open discussions, and unique food stations were used to impress a seen-it-all crowd of business leaders.

📸 3-5: In Chicago, summer vibes were in full swing as GumGum took clients on a colorful cruise down the Chicago River—great branding, even better energy!

📸 6-8: Out in Los Angeles, GumGum kept the party going with another fabulous client cruise! Vibrant flowers and photo ops create a fun, summery atmosphere.

Stay tuned for more from our ongoing partnership with this innovative brand! ✨

10/22/2024

At Team SEQ, our interns aren’t just here for the ride—they’re bringing fresh ideas, challenging our thinking, and helping us tackle the inevitable curveballs. In short, they keep us on our toes, and we love them for it!

Check out our latest blog post to see how we create magic with our internship program by...

🌟 Setting clear expectations from the start
🌟 Offering real-world experience, not busy work
🌟 Encouraging open communication and feedback
🌟 Celebrating their contributions
🌟 Creating pathways to future opportunities
..and more!

In the world of event production, our interns aren’t just here for the ride—they bring fresh ideas, push limits, and help solve challenges.

10/10/2024

Study after study proves the value of face-to-face gatherings—but sometimes, securing executive buy-in for hosting a meeting or event can be a challenge.

With tight budgets, busy teams, and a cautious approach to spending, getting approval from the C-suite is often an uphill battle.

In our latest blog, we offered some practical advice for making your case, including...

🎯 Clearly defining goals using C-suite language
🎯 Focusing on data, ROI, and tangible outcomes
🎯 Having a clear breakdown of costs
🎯 Working with an experienced event team like SEQ!

Check it out:

How to Convince the C-Suite to Host a Meeting or Event

10/03/2024

In case you missed it: Members of SEQ's creative team recently shared the personal and professional experiences that inspire their best event ideas. Check it out: https://blog.sequence-events.com/6-places-team-seq-finds-creative-inspiration

09/25/2024

✨ At Sequence Events, creativity isn’t just a goal—it’s at the core of everything we do! ✨

Whether we’re orchestrating a grand gala or an intimate corporate conference, our team is constantly fueled by inspiration from both personal passions and professional experiences, from art and architecture to client collaborations and the streets of NYC.

Curious to learn how Team SEQ stays inspired to produce extraordinary events? Check out our latest blog post:

At Sequence Events, creativity isn’t just something we strive for—it’s the very essence of who we are and what we do.

09/19/2024

When it comes to event design, it's all in the details!

At Team SEQ, we believe branding should be subtle yet impactful. That’s why we always find creative ways to integrate logos into event decor, making sure your brand is front and center in an understated way.

Whether it's appearing on a centerpiece, on a pillow, on a staircase, on an oversized game piece, or on a latte, placing brand logos in strategic places can encourage photo ops, reinforce branding, and remind attendees why they're here! ✨

09/18/2024

Some days in the events biz can be basic, but other days is hanging out down the aisle at

Our go-getters & had a pretty great day 😍 (and so did Snoop!)

09/17/2024

A great welcome reception isn’t just a warm-up—it’s your big chance to kick off the conference with a bang! This is where you set the tone for the rest of the event, build excitement, and get those networking vibes flowing.

So, how do you make sure your reception is more than just an obligatory opener? 🤔

In our latest blog post, we shared some pro tips for timing, location, programming, and more that will turn it into the highlight of your event.

Here are some pro tips for timing, location, programming, and more that will turn your welcome reception it into the highlight of your event.