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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

New January

An experiential agency built on cultural capital. A collective of storytellers, creative strategists & digital dreamers.

We are an experiential agency built on cultural capital. A collective of storytellers, creative strategists and digital dreamers, turning bold creative into stand-out brand experiences that create impactful engagement through live, digital and hybrid activations. Now more than ever, relevancy is rooted in diversity.

10/11/2023

We design experiences that are relevant, engaging and authentic. 's 44 influential guests' journey into the holidays started 3 days prior, with white-gloved delivery of the complete holiday collection, day-of in-home makeup and hair appointments elevated the experience (who doesn't need a little help getting glammed?).

Upon entering their pre-arranged black cars, guests were greeted with a personal note card & holiday tunes in surround sound - helping them get into the holiday spirit!

Garlands, real holiday trees (and real gifts!), with plenty of gold and candlelight throughout the gorgeous private residence, to elevate this already glamourous holiday soiree.

An end-to-end experience with no detail overlooked, and personalization at the heart of every touchpoint made this evening truly memorable!

Bobbi Brown Cosmetics
Plant Specialists Llc
Don Angie

10/10/2023

We had the pleasure of partnering with our friends at to create a most glamourous and intimate dinner party to celebrate the global launch of their holiday collection. Co-hosted by a trio of powerhouse women; Angie Rito of Michelin-starred Don Angie, Interior Designer and Gallerist, Lauren Piscione of LP Creative, and 's Global Artist In Residence Nikki DeRoest, the evening was a glamourous celebration of beauty, food and design. Bobbi Brown Cosmetics Don Angie Plant Specialists

10/09/2023

Too Soon To "T'is The Season?" We don't think so.

11/23/2022

Our Closing night dinner for was centered around appreciation. For where we have come from, where we are now, and where we're going.

11/15/2022

Experiential with purpose - that means appreciating and understanding the history and culture where we engage, entertain, explore and conduct business. for that showed up a guided tour of the island of Delos, which, after the Acropolis, is the most important archaeological site in Greece. An important hub for art, culture, trade and commerce, Delos inspired the group with a walk through the most significant shopping and trade markets of its time.

11/10/2022

For , a group activity needed to be engaging, motivational, relevant and fun. With the beauty of the Aegean water around us, we sailed to different places for cultural, culinary, restorative and entertaining moments - what's a trip to Mykonos without a little drag?

Shared experiences help us gain new perspectives and create connections.

11/07/2022

For attendee engagement, it was important for us to showcase the creativity and craftsmanship of Greece. Working with Greek owned small businesses, we curated a Welcome Gift with intention; designed and produced in Greece. Our Insider's Guide included the best of Greek design, beaches and tavernas tucked away from the tourist radar, all beautifully illustrated by , exclusively for Bobbi Brown. With the click of a QR code, attendees could access meeting agendas, live local weather, directions to venues, transfer schedules, a custom Spotify playlist and post-event photos - All hosted on a branded Bobbi Brown hub.

11/03/2022

We create culinary experiences with purpose, that are authentic to local culture and customs. Inspired by the natural beauty that surrounds the team, a shared meal elevates shared connections.

10/31/2022

We launched the strategy meetings with an immersive journey in sound at Scorpios' iconic Sunset Ritual. The perfect way to set intentions (personal and work) for the week ahead. Welcome to Mykonos!

Click on the link in our bio to learn more.

10/27/2022

The first in-person meeting in two years for the global leadership team. This Aegean gem was the backdrop for a weeklong series of culinary and cultural experiences designed to encourage connection and inspire creativity.

Click the link in our bio to learn more.

09/26/2022

On this magical Aegean island producing 5 days of experiences for the global team. More to come…

06/27/2021

Today is New York City's day to shine. Bring it on. Say it loud. Say it proud. Happy Pride to our hometown.

06/25/2021

Why we love this: LEGO, an iconic brand that has influenced generations can so effectively challenge fear-based perceptions and bias by simply stating "Everyone is Awesome.'' Yes. We. Are.

06/23/2021

As International Pride Month comes to a close, celebrations across the globe have only just begun. From all of us at New January, here's to a summer filled with love, respect, tolerance and compassion.

New January is proud to be a member of the National Gay & Le***an Chamber of Commerce. The work they do to support LGBTQ+ owned businesses helps them not only to succeed, but thrive.

06/22/2021

We guide every project from creative strategy, design, production through to ex*****on and analytics, delivering digital and live activations with integrity, relevancy, and purpose.

Visit newjanuary.co to learn more.

06/21/2021

Our diverse perspectives and insights inform the ideas that inspire every aspect of our work, turning bold creative into stand-out brand experiences that create impactful engagement through live, digital and hybrid activations.

Visit newjanuary.co to learn more.

06/19/2021

Today marks Juneteenth—a day to acknowledge and celebrate the ending of slavery in the United States. We, as a company, honor this day as a paid holiday for our team to allow for reflection, education, and understanding.
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Our support of the Urban Arts Partnership is just one small way that we can continue to stay educated and committed to truthfully acknowledging a period in our history that shaped and continues to influence our society today.

Click on the link to learn more about the amazing work they are doing.

https://www.urbanarts.org/

06/16/2021

At New January, everything is connected: our perspectives, our purpose, our creativity.

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06/16/2021

Lived experiences influence the creative process—it’s our cultural capital.

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06/16/2021

We are a collective of storytellers, creative strategists, and digital dreamers.

Visit newjanuary.co to learn more.

06/14/2021

Our ideas drive attendance, increase engagement, inspire loyalty, and get people talking.

Visit newjanuary.co to learn more.

06/14/2021

Words matter, which is why we've established an external Advisory Committee to ensure transparency and accountability.

Visit newjanuary.co to learn more.

06/14/2021

Our guiding principles make our client's work sharper, smarter, and more relevant.

Visit newjanuary.co to learn more.

06/11/2021

In the current cultural landscape, fostering inclusivity and social action through storytelling and active consumer engagement is essential.

Visit newjanuary.co to learn more.

06/11/2021

Now more than ever, relevancy is rooted in diversity.

Visit newjanuary.co to learn more.

06/11/2021

Launched during a global pandemic, when the workplace and workforce were both upended, we saw an opportunity to do things better.

Visit newjanuary.co to learn more.

06/09/2021

This interconnectedness makes our work sharper, smarter, and more relevant.

Visit newjanuary.co to learn more.

06/09/2021

At New January, we strive to create a purpose-driven culture that is diverse and inspires.

Visit newjanuary.co to learn more.

06/09/2021

At New January, we strive to be allies in our communities, making it a priority to build long-term relationships with minority-owned businesses.

Visit newjanuary.co to learn more.

Address

15 Broad Street
New York, NY
10005

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.newjanuary.co/

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We guide every project from creative strategy, design, production through to execution and analytics, delivering digital and live activations with integrity, relevancy, and purpose. Visit newjanuary.co to learn more.

Lived experiences influence the creative process—it’s our cultural capital.

Lived experiences influence the creative process—it’s our cultural capital. Visit newjanuary.co to learn more.

Words matter.

Words matter, which is why we've established an external Advisory Committee to ensure transparency and accountability. Visit newjanuary.co to learn more.

Now more than ever, relevancy is rooted in diversity.

Now more than ever, relevancy is rooted in diversity. Visit newjanuary.co to learn more.

We strive to create a purpose-driven culture that is diverse and inspires.

At New January, we strive to create a purpose-driven culture that is diverse and inspires. Visit newjanuary.co to learn more.

Every project we touch is an opportunity to create an authentic connection for brands.

With intention and integrity, every project we touch is an opportunity to create an authentic connection for brands. Visit newjanuary.co to learn more.

We are a work culture with purpose.

We are a work culture with purpose. Visit newjanuary.co to learn more.

Everyone has a seat at the creative table.

At New January, we strive to foster an inclusive process where everyone has a seat at the creative table. Visit newjanuary.co to learn more.

*thelightdigital.

Transparency is at the heart of brand loyalty today. Visit newjanuary.co to learn more.

Who we work with matters as much as what we work on.

Who we work with matters as much as what we work on. Visit newjanuary.co to learn more.

We are a new kind of experiential agency.

We are a new kind of experiential agency. Visit newjanuary.co to learn more.

We are giving back to our employees. Re-investing to inspire. Visit newjanuary.co to learn more.

This is our cultural capital.

A collective of storytellers, creative strategists, designers, and digital dreamers, each with our own lived experience. This is our cultural capital. Visit newjanuary.co to learn more.

"One of the most important ingredients to creative thinking is diversity."

In the current cultural landscape, fostering inclusivity and social action through storytelling and active consumer engagement is essential. These principles make our client's work sharper, smarter, and more relevant. Visit newjanuary.co to learn more.

Welcome to New January

We are driven by purpose. Bringing with us our 20+ years of experience, we're proud to have partnered with leading brands across beauty, media, spirits, and data-driven tech, including Resy, Belvedere, Urban Decay, MAC, Moet Hennessy USA, Billboard, and ViacomCBS. We put our creativity to work by developing culturally and socially relevant experiences for brands. Visit newjanuary.co to learn more.

Welcome to New January

Launched during a global pandemic, when the workplace and workforce were both upended, we saw an opportunity to do things better. To treat our people with respect and fairness. To create a purpose-driven culture that inspires. To foster an inclusive process where everyone has a seat at the creative table. Visit newjanuary.co to learn more.