09/04/2024
Congratulations B&S! You stole our hearts with your beautiful wedding and will miss our weekly zoom sessions! More of this gorgeous affair coming soon! Photo by
Orchard Avenue Events
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Orchard Avenue Events is a full service event and wedding planning company located in Sonoma, California.
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Event Planners
Meet Brooke Altman – Lead Planner & Owner
Brooke has over 20 years of hospitality experience, with the last 15 years of her career spent focusing specifically on event planning. After graduating college with a degree in Communications and Media, Brooke decided to move from her home state of Connecticut to the Bay Area. She was drawn to all of the natural beauty that Northern California has to offer, from the dramatic coast line and beaches to the vineyards and mountains. “The scenery here is like no other place in this country.” She started her hospitality career in Connecticut as a restaurant manager and working for a local wine distributor, representing many of the well-known Californian wineries. It was her passion for fine dining and wine that also made Northern California the perfect place to live and work for her. After moving to San Francisco and working for a catering company for 3 years, she really got to experience working on weddings and events in all different parts of the Bay Area. “There was really no doubt in my mind that wine country is where I wanted to be”. Brooke decided to leave San Francisco and was hired as the Director of Events for Viansa Winery in Sonoma, where she spent almost 9 years planning weddings and marketing events. “Viansa was a unique set up, as we included full service planning within the venue fee. I worked alongside 4 other planners in our events department and personally planned between 30 – 40 events per year, while overseeing another 70+ weddings and events managed by the event coordinators at the winery. We were a very busy property!”. After 9 years at Viansa, Brooke decided to pursue her dreams of having her own event planning business and Orchard Avenue events was launched in 2014. “I always wanted to have my own business and get the chance to really get to know my clients well. After planning hundreds of events at Viansa, I realized that I wanted to dive even deeper into event planning and really form a connection with my clients. It’s crucial to get to know your clients well, so you can help create a wedding that truly reflects who they are as a couple. Now with Orchard Avenue Events, I plan 8-10 weddings and corporate events per year, in addition to planning Sonoma’s premier wine and food event, Taste of Sonoma, allowing me to focus and spend time on creating the perfect experience, unique to each of my clients.” In her spare time, Brooke loves to go wine tasting, try new restaurants, cook and garden. She is very familiar with Napa and Sonoma and is the perfect person to help you plan your perfect wine country event!
Meet Sara Sugrue – Event Planner
