29/07/2017
‘Use By’ – or use your nose?
Good news that the powers-that-be are consulting on getting rid of the ‘use by’ information on food. It’s madness for us because so often shopkeepers confuse ‘best before’ with ‘use by’ and chuck out perfectly good olive oil which they haven’t succeeded in selling - and there’s no arguing apparently that they could discount the price…..
Taste and smell will tell you if the product is off…. Sour milk, rotting meat, bad eggs, disintegrating veg, blocked drains…. The no-no is pretty obvious.
But lots of ambient products last far longer than the given rules on shelf life – which are often a pretty random stab at a passage of time.
Olive oil, for example, can go on and on and has been used for millenia as a preservative…..
We recently had a tremendous ‘Bin End’ sale of our organic extra virgin olive oils, some of them dating back to a December 2012 harvest. That vintage was the best seller: still delicious after 4+ years, the taste and aroma still pretty lively – (because we bottle the oils as soon as we can after harvest in January, keeping out the air and light so nothing can start to oxidise ) .
It was fabulous to open a bottle of 2012/13 for a really serious olive oil snob who was pooh-poohing the possibility the oil could still be any good – and to see them stunned by the quality of the taste – and then to buy cases of it to pass around their friends!
Funnily enough, it seems the EU minders have now back tracked on stipulating the precise length of shelf life: the last I heard they were leaving it to the manufacturers to decide on BBE.
Which opens up a different can of worms. The EU rules you don’t have to put the date of harvest on the bottle, so the oils could have been around for several years stored in dubious conditions before getting to bottling.
So that’s why tasting and smelling is essential before you buy…
By the way, we have a few cases of our sweetest 2012/13 vintage still for sale on www.oliveoilavlaki.com